I-Tourism Authority of Thailand (TAT) yethule umkhankaso wesu lokumaketha onamasu amaningi ka-2009-10 ozokwakhela phezu kwamandla asenesikhathi eside ekhona, njengendawo elikuyo, inani lemali, isithombe esihle, kanye nohlu oluhle kakhulu lwezwe. imikhiqizo namasevisi.
Amasu asukela emizameni ethuthukisiwe, yokuthengisa nge-inthanethi egxile ezinkundleni zokuxhumana kuya kumaphakheji esikhathi esifushane aqondiswe emazweni aseduze naseduze kanye nokuphishekela izimakethe ezintsha nemikhiqizo ye-niche.
Amaqhinga nemikhankaso yethulwe embonini yezokuvakasha yaseThailand embonini ezimele ekupheleni komhlangano wonyaka we-TAT wohlelo lokumaketha ngoJuni 29. Lesi sikhathi sibaluleke kakhulu ku-TAT, ezobe igubha iminyaka engama-50 yasungulwa ngo-2010.
Isekela lomphathi we-TAT kwezokumaketha kwamazwe ngamazwe uMnu. Santichai Euachongprasit umeme umkhakha ozimele ukusiza i-TAT ukuthi ithuthukise imizamo yokumaketha ngokwethula imibono nezinhlelo zokusebenzisa amathuba akhona kanye nezitayela ngenxa yezimo zemakethe ezinzima kakhulu elake labhekana nazo.
Izibikezelo ezithile ziyagwenywa ngenxa yokuguquguquka kwesimo sasekhaya nesamazwe ngamazwe, kodwa i-TAT iveza indawo engcono yomhlaba wonke neyendawo ngo-2010.
Wathi uMnu. Santichai: “Izici ezintathu ezibalulekile ezinomthelela ekufikeni kwezivakashi eThailand. Ziwukuwohloka komnotho emhlabeni wonke, isimo sezombangazwe sezwe, kanye nomkhuhlane we-H1N1. Abantu sebeqaphele kakhulu ukusebenzisa imali ekuphumuleni nasekuhambeleni ibhizinisi.”
Ukuze kuqiniswe isimo se-Thailand esigxile kahle njengendawo eyaziwayo eyongayo, i-TAT izogcina umkhankaso othi “Inani Elimangalisayo LaseThailand”.
UMnu. Santichai uthe i-TAT ihlela ukuvula amahhovisi amasha amabili angaphandle kulo nyaka eKunming naseMumbai. Lokhu kuzothinta amandla amakhulu amazwe amabili anabantu abaningi emhlabeni, i-India ne-China, womabili aphakathi kwamahora amane ngendiza esuka e-Thailand.
Ngo-2010, i-TAT izovula ihhovisi elisha e-Jakarta ukuze lakheke emakethe ye-intra-ASEAN futhi iphinde ithinte amandla ezwe lesifunda se-ASEAN elinabantu abaningi, i-Indonesia.
"Ukuthuthukisa imisebenzi yamahhovisi aphesheya kwezilwandle, kanye nabo bonke abameleli bethu bokuthengisa nokumaketha, kuzoba ukugxila okukhulu," kusho uMnu. Santichai.
Ingxenye ebalulekile yomzamo wokulwa nokuwa kwezindaba ezibikwa ngabezindaba mayelana nentuthuko yesikhashana yezepolitiki kuzoba ukukhulisa inombolo nokuphindaphinda kohambo lomndeni kubo bobabili abezindaba nabasebenzeli bezokuvakasha. Lokhu kuklanyelwe ukufaka ukuzethemba phakathi kwabakhi bemibono kanye nalabo abathonya ukuthathwa kwezinqumo kwabahambi, ukuthi iThailand ihlala iyindawo ephephile nevikelekile, iziphazamiso zesikhashana noma kunjalo.
I-TAT izophinde ifune ukusebenzisana neziteshi ze-TV zaphesheya ukuze kuthuthukiswe amadokhumentari anolwazi nanenjongo e-Thailand. Izophinde futhi igcine igxile ekubekeni iThailand njengendawo yokuthenga enenani lemali.
Phakathi kwamanye amasu abalulekile okuthengisa:
Sebenzisa kangcono inkundla yezokuxhumana njenge-youtube, i-flickr, i-myspace, i-facebook, ne-twitter. Izingxoxo zobufakazi zizokwenziwa nabavakashi eThailand futhi zithunyelwe ku-inthanethi. NgokukaMnu. Santichai, “Lokhu kubonisa ushintsho olungenakuphikwa olwenzeka kumathuluzi okuthengisa.” Uthe amahhovisi amaningi e-TAT phesheya manje asenamawebhusayithi awo e-inthanethi.
Ukuthatha ithuba lokudonsa isikhashana ukuya eThailand ngokusekelwe ekufinyelelekeni nasekusebenziseni kalula. I-Thailand izobekwa njengendawo yekhefu elifushane yohambo lwamahora angama-72 ngezimpelasonto ezinde ezimakethe ezibalulekile njengeChina, iHong Kong, iJapan, iKorea, iTaiwan, iSingapore, i-Indonesia neMalaysia. I-TAT yethule izincwajana zohlelo lokuhamba lwamahora angama-72 ezifundazweni ezimbalwa ezihlanganisa iBangkok, iChiang Mai, iPhuket, iHua Hin, nePattaya.
Khulisa imizamo yokumaketha kobudlelwane bekhasimende (CRM) ngokwakha phezu kobulungu Bekhadi Le-Thailand Elimangalisayo. Lokhu kusekelwe ekuqondeni ukuthi labo abaphethe amakhadi anjalo sebevele banobudlelwane neThailand futhi bazokujabulela ukuthola ukuxhumana mayelana nezipesheli namathuba amaholide.
Imifelandawonye yamaqhinga izokwenziwa nozakwethu bokuthengisa njengezinkampani zamakhadi esikweletu noma ezinye ezinesizindalwazi esikhulu sobulungu ukuze kwakhiwe ukuzethemba futhi kushukunyiswe imakethe.
Mema osaziwayo abengeziwe ukuthi bavakashele e-Thailand futhi basebenzise izindaba ezinhle ezizovela kwabezindaba.
Khulisa ukudluliselwa kwamagama ngokugqugquzela izivakashi nezakhamuzi zaseThailand phesheya ukuthi zincome iThailand kubangani bazo.
Gqamisa imikhiqizo ethakaselwayo ekhethekile, njengegalofu, umshado kanye ne-honeymoon, nezimakethe zempilo nokuphila kahle. UMnu. Santichai uthe ukukhethwa okuyingqayizivele kwe-Thailand kwezindawo ze-boutique ne-poolview zilungele lezi zimakethe ezibiza kakhulu futhi zithuthukisa ukuncintisana kwezwe. Imikhiqizo emisha izophinde yethulwe njengokuvakasha kwamabhayisikili ezindaweni ezinhle ezifundazweni.
Funa izimakethe ezintsha. Nakuba i-TAT inobukhona obuqondile emazweni amaningi, izohamba ngokujulile izimakethe ezintsha ezifana ne-Central Asian Republics, i-Sri Lanka, i-Pakistan, i-Syria, i-Jordan, ngisho ne-Iran.
Futhi kulo nyaka, kuzokwenziwa umzamo omkhulu wokuthuthukisa uhambo lwasekhaya ngokukhuphuka kokusekelwa kwemibukiso yezokuvakasha yendawo kanye nemicimbi yokuhweba.
NgokukaMnu. Suraphon Svetasreni, isekela lomphathi wenqubomgomo nokuhlela, “Sikholelwa ukuthi ukuhamba kwasekhaya kuzokhula [esikhathini] esizayo njengoba kunikeza impumuzo kubantu ngezikhathi zobunzima. Uma becindezelekile, bahamba bayothatha ikhefu baphumule, futhi uma besaba, abahambi phesheya kwezilwandle.
“Ukuvakasha kwasekhaya nakho kuzobekwa njengendlela yokusiza izwe ngalezi zikhathi ezinzima ngokusabalalisa imali engenayo nokudala amathuba emisebenzi ezweni uqobo. Umgomo kahulumeni wokuba nemihlangano eminingi nezithangami ezindaweni ezisemazingeni aphezulu nawo uzosiza,” usho kanje.
Ulwazi lokuxhumana:
I-International Public Relation Division
Isiphathimandla Sezokuvakasha saseThailand
Ucingo: +66 (0) 2250 5500 ext. 4545-48
Ifeksi: + 66 (0) 2253 7419
Email: [i-imeyili ivikelwe]
Isizindalwazi: www.tatnews.org
Ukuze uthole ukwaziswa okwengeziwe, sicela uvakashele ku-www.TATnews.org.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Santichai Euachongprasit invited the private sector to help TAT improve the marketing efforts by presenting ideas and initiatives to capitalize on prevailing opportunities and trends in the wake of one of the most difficult market conditions the country has ever faced.
- A key part of the effort to combat the fallout from media coverage of temporary political developments will be to step up the number and frequency of fam trips for both media and travel agents.
- In 2010, TAT will open a new office in Jakarta to build on the intra-ASEAN market and also tap the potential of the ASEAN region's most populous country, Indonesia.
