Umthelela omuhle wezomnotho odalwe ngu Isonto Lezimfashini laseMilan ephele ngenyanga edlule isiziqinisekisile njengomkhiqizo emhlabeni futhi ikhombise ukuthi ingumkhiqizi onamandla wezimali zezokuvakasha.
IChamber of Commerce of Monza kanye neBrianza ilinganisele inani layo kuma-euro ayizigidi eziyizinkulungwane eziyi-150, i-111 kuphela yaseMilan, enye yasatshalaliswa phakathi kweMonza-Brianza, iComo, neVarese. Inzuzo yezokuvakasha ekhiqizwe yiMilan Fashion Week ngokwehhovisi lezifundo leChamber of Commerce of Monza kanye neBrianza ilinganiselwa ezigidini ezingama-36 zama-euro. ikhayithi kanye ne-hinterland.
Kube nokukhathazeka ikakhulukazi ngomkhakha wezokuvakasha, kodwa kwafinyelela kuma-euro ayizigidi ezingu-160 lapho yonke imikhakha ehlobene ifakiwe: ukuthenga, izindawo zokudlela, ezokuthutha, iminyuziyamu, nokunye. Imisebenzi yayihilela abasebenzi abangu-140,000 kanye nezinkampani ezingu-18,000 ezizinikele ngokwengxenye kwezemfashini, umkhakha ohlele imibukiso engu-70, izethulo ezingu-105, nemicimbi engu-26 ngesonto.
Ngesikhathi seVeki Yemfashini yaseMilan, umkhakha wamahhotela uqophe izinga eliphezulu lokuhlala (87% ngokwesilinganiso) lamakamelo amahhotela, ikakhulukazi asezingeni eliphezulu futhi ngaphezu kwakho konke ezinsukwini ezi-2 zokuqala zemibukiso yemfashini (90%). Eminyakeni yamuva nje, iMilan ivuleleke ngokoqobo ukwenza imfashini ngama-parade ahlelwe emagumbini angu-4 edolobha kuze kufike ezakhiweni ezingenakugwemeka zomlando enkabeni yedolobha.
Umthelela ube muhle ikakhulukazi ezinsukwini ezi-2 zokuqala zemibukiso yemfashini enamakamelo okuhlala ngaphezu kuka-90% kanye nokuhlala okumaphakathi okungu-87%. Izimali ezingenayo ezirekhodwe ekuqaleni kweviki lemfashini zibalelwa ku-39% yenani eliphelele.
Ngokuqondene nemali engenayo, kulinganiselwa ukuthi uMasipala waseMilan uthole intela yezivakashi, esebenza kuzo zonke izivakashi, izigidi ezingama-54 uma ziqhathaniswa nezigidi ezingama-48 ngo-2018. ukuya ezitolo, kulandele abaseMelika. Into yesibili yezindleko iphathelene nezindawo zokuhlala ezinenkanyezi - amaMelika alandelwa amaRussia. Kufanele kuqashelwe ukuthi abaseSwitzerland bahamba phambili kokubili mayelana nokusetshenziswa kwemali, ukudla, nokuzijabulisa, ngaleyo ndlela bebonisa inani labantu elinaka ukudla okuhle nesiko elicolisisiwe.
Iminikelo yezenhlalo ikakhulukazi i-Instagram ibe nesandla ekusabalaleni komcimbi. Ngokocwaningo olwenziwe yi-Blogmeter ye-Camera Moda, i-Milan Fashion Week, kusukela ngoLwesibili, February 21, kuya ngeSonto, February 25, yenze ukusebenzisana kwezigidi ezingu-46.2 ezinkundleni zokuxhumana, kwazuza u-+15.3% kuMilano Moda Donna uma kuqhathaniswa noFebruwari 2017. Inani eliphelele yemiyalezo ehlobene ne-Fashion Week ikhuphuke ngo-46.6% uma kuqhathaniswa noFebhuwari 2017 yaya ku-623.9 million, kuyilapho abasebenzisi abahilelekile bafinyelele ku-306,000 (+70% ngoFebhuwari 2017).
Obani abavakashi baseMilan?
"Lesi sakhiwo esibandakanya kakhulu idolobha sikhombisa ukuthi abaqhubi kanye nezivakashi ezivakashile bayazazisa kanjani izehlakalo ezisebenzisa izimo ezingajwayelekile," kugcizelela uMaurizio Naro, uMongameli we-APAM (Confcommercio Milan, Lodi, Monza kanye noBrianza). “Okubalulekile wukukwazi ukubandakanya izindawo ezincane ezisenkabeni yedolobha ukuze kulethe impilo kanye nenzuzo yezomnotho emaphethelweni. Uhlelo olucophelelayo nolucatshangelwe kahle luhlala lubalulekile futhi ukukhangisa kwenziwa ngesikhathi esifanele nangezindlela ezifanele izikhathi esiphila kuzo.”
Zonke izithombe © Mario Masciullo
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Ngesikhathi seVeki Yemfashini yaseMilan, umkhakha wamahhotela uqophe izinga eliphezulu lokuhlala (87% ngokwesilinganiso) lamakamelo amahhotela, ikakhulukazi asezingeni eliphezulu futhi ngaphezu kwakho konke ezinsukwini ezi-2 zokuqala zemibukiso yemfashini (90%).
- Inzuzo yezokuvakasha ekhiqizwe iMilan Fashion Week ngokwehhovisi lezifundo le-Chamber of Commerce of Monza kanye ne-Brianza ilinganiselwa ezigidini ezingu-36 zama-euro eMilan nase-hinterland.
- Eminyakeni yamuva nje, iMilan ivuleleke ngokoqobo ukwenza imfashini ngama-parade ahlelwe emagumbini angu-4 edolobha kuze kufike ezakhiweni ezingenakugwemeka zomlando enkabeni yedolobha.
