Zizoyaphi izivakashi zesikhathi esizayo? Bazofakani ohlwini “lokufunwa” kwabo eholidini Kuzovela kanjani ukuqashwa kwesikhashana eYurophu nasemhlabeni wonke? Futhi: izivakashi zase-Italy ziya kuphi njengamanje? Luyini uhambo lwamaphupho ezinkulungwane zeminyaka?
Kwa-TTG Travel Experience, kusukela mhla ziyi-10 kuya zingama-12 kuMfumfu wezi-2018 e-Rimini Expo Centre, ithangi lokucabanga elanele lochwepheshe bomkhakha, izifundiswa, amalungu ezohwebo, izazi zezokuhlalisana kwabantu kanye nezazi zemizwelo zizozama ukuphendula le mibuzo neminye, ngokuvumelana nomsebenzi we I-Industry Vision ye-Italian Exhibition Group, izindlela zokuqonda ukuthambekela kwezomnotho nokusetshenziswa okusekela amabhizinisi ezokuvakasha ngezinhlolovo zezikhathi ezithile kanye nezifundo.
Izinsuku ezintathu, ukugcwalisa omunye wemibukiso yombukiso ophelele waseYurophu emikhiqizweni yeholide, indawo yemakethe yezokuvakasha emhlabeni wonke ye-IEG izophinde ibe yithuba eliyingqayizivele lokuqonda okuguquguqukayo okuzoba nomthelela emakethe yomhlaba wonke neyaseYurophu eminyakeni ezayo. Nge-Industrial Vision Arena (Ihholo C3), esimweni sohlelo lwemicimbi, Think Future, eqondiswe ngokuphelele ekushintsheni nasekusungulweni okusha, i-TTG Travel Experience inikeza abahambele umcimbi ingilazi ekhulisayo eyingqayizivele yezitayela zesikhathi esizayo ezifunwayo kanye nezixazululo ezingase zihlangabezane nazo. yona.
KUSUKA EKUVAKASHENI OKUNGEZESIFUNDAZWE KUYA ESIKHATHINI ESIZAYO NJENGENDLELA
Njengamanje phakathi kwezikhungo zokuhlaziya i-avant-garde e-Italy nesinye sezokuqala ezethula isiyalo sezifundo zesikhathi esizayo, i-Italian Institute for the Future izoba phakathi kwabadlali ababalulekile bohlelo olulandelayo lwe-TTG Travel Experience ngokubamba iqhaza kukamongameli kanye umsunguli uRoberto Paura emhlanganweni onesihloko esithi Ingabe ikusasa liwukucabangela? Ukubikezela izinguquko emikhiqizweni, ubudlelwano, ukusatshalaliswa kanye nokusetshenziswa kokucosha amasignali empilweni yansuku zonke. Ikusasa njengendlela (ngoLwesithathu 10th October, 3:00 pm, Hall C3).
Ngakho-ke: benzani ochwepheshe abafunda isibikezelo esizayo? Embikweni wayo wokugcina we-Long-Term Megatrends 2018, i-Italian Institute for the Future ibhala nge-OVERTOURISM, efakwe phakathi kwamathrendi ayishumi esikhathi esizayo esikalini somhlaba. Inqubo esivele iqhubeka eholela ochungechungeni lwezinhlinzeko, okwamanje ezingasabalali, egameni lohulumeni kanye nokuphathwa kwasekhaya, kodwa lokho esikhathini esizayo ezizoba yingxenye yohlelo.
Phakathi kwezingqinamba ezicace kakhulu, leyo ye-gentrification, into edalwa ukuthi abantu abanamandla okusebenzisa imali aphezulu bafike esifundeni sedolobha elingelona i-elite (kodwa elithakazelisayo kubavakashi), okubangela ukuba kukhuphuke amanani erenti. Umkhuba emadolobheni amaningi ohambisane nokuthuthukiswa kwezinkundla ezifana ne-Airbnb. E-Florence, u-18% wamafulethi enkabeni yedolobha elidala ayatholakala ku-Airbnb, e-Matera angekho ngaphansi kuka-25%. Kuyoba yini ukuthambekela eminyakeni ezayo? "Ohulumeni abaPhakathi kanye nabaphathi basekhaya sebevele bathatha izinyathelo zokukhipha imithetho nemithethonqubo futhi bazokwenza nakakhulu eminyakeni ezayo, kusukela ePhalamende LaseYurophu", kuchaza uchwepheshe uRoberto Paura.
IZINYAKA ZEMINYAKA ZIYAHLAZA
Ukufunda ikusasa futhi kusho ukufunda ukuziphatha kwezigaba zabathengi. Isibonelo abantu abasha. Ohlelweni olukhethekile lwe-Journal of Tourism Futures ehlelwe yibo, u-Fabio Corbisiero no-Elisabetta Ruspini (izikhulumi kanye no-Roberto Paura emhlanganweni wangoLwesithathu 10th October Ingabe ikusasa liwumcabango?) baqoqe uchungechunge locwaningo mayelana nokuziphatha okuhlukene kwe Iminyaka eyinkulungwane kanye neGeneration Z yabathengi bezokuvakasha. Kusukela ocwaningweni olushicilelwe kuhlelo olukhethekile lwe-Journal of Tourism Futures, kuvela izitayela ezibalulekile, hhayi nje kuphela mayelana nokusetshenziswa kwezinkundla zokuxhumana kanye nemidiya yedijithali ekukhetheni okuphathelene nokusetshenziswa kwezokuvakasha, ma futhi futhi ngaphezu kwakho konke ukubukeka kwe-brand- izitayela ezintsha ezingeni lezokuvakasha elizinzile, umnotho wokwabelana kanye nokuvakasha kwe-LGBT.
AMATHRENDI AMASHA EKUDLALWENI KWEZOKUVAKASHA: yisikhathi SAMA-HOMO LUDENS:
Ulwazi olufakazelwe kahle lukaLaura Rolle, umfundisi we-Advertising Semiotics e-Turin University, umsunguli we-BLUEEGGS, i-observatory yezomnotho mayelana nezitayela kanye namamodeli okusetshenziswa okusafufusa, kuzokwenza kube lula ukuchaza, phakathi ne-TTG Travel Experience yezinsuku ezintathu, ukubuka konke okuphelele. indlela yokusebenzisa yamanje neyesikhathi esizayo kumongo wezokuvakasha. Ochungechungeni lwama-aphoyintimenti, umcwaningi nesifundiswa bazonikeza ukuhlanganisa okujulile kwamathrendi ahlukahlukene asevele enziwa noma asathuthuka. Ngemva kokuhlonza ngonyaka odlule amathrendi ama-mega amahlanu aqondisa ukukhetha kwezivakashi (Uniqueness, Ecology, Change, Newness and Simplicity), ngokusebenzisa izikhathi ezi-4 ezisatshalaliswe ezinsukwini ezintathu ze-TTG Travel Experience, u-Laura Rolle uzocabangela ngokujulile isimo iye yaba nemininingwane eyengeziwe, okuholela ekuhlonzweni kochungechunge lwezitayela ezithathwa ngokuthi "ezivamile", "maphakathi" kanye "phezulu". Amathrendi anomthelela futhi azoqhubeka nokuba nomthelela ekukhethweni kwezivakashi ezinyangeni neminyaka ezayo.
Ikakhulukazi, amamodeli amasha okusetshenziswa avela emkhathizwe. Imidlalo, ikakhulukazi, izobusa okuningi komqondo wokusetshenziswa kwesikhathi esizayo: ngezindlela ezahlukahlukene, amabhrendi kuzofanele avumelane nalolu daba kanye namakhasimende ayanda ama-homo ludens.
