I-Tobago ivuselela amasu okukhangisa ezokuvakasha emhlabeni jikelele

i-United Kingdom

Ngemva kombukiso oyimpumelelo e-WTM London kusukela ngo-November 7-9, i-TTAL ibambisene ne-BBC Wildlife kanye namamagazini abambisene nawo ukuze isingathe umcimbi omkhulu ngoNovemba 10 oklanyelwe ukukhuthaza ukuqwashisa nge-Tobago njengendawo engase ibe yiholide phakathi kwabafundi, futhi ithwebule imikhondo ukuze ubhukhe isikhathi esizayo. . Izithameli ebezizibandakanye kakhulu zithokozele iphaneli yenhlolokhono exoxisanayo ehlola izici zokuvakasha ze-Tobago ezihlanganisa noSihlalo Ophethe we-TTAL u-Alicia Edwards kanye nomqondisi wezokuvakasha u-William Trim, ngeminikelo kaNobhala Omkhulu we-Tobago, uMhlonishwa. UFarley Augustine. Lo mcimbi uphinde wahlanganisa izici ezibalulekile zesiko laseTobago ngokuzijabulisa okubukhoma kanye nezibiliboco ukuze kuhehwe abawuhambele ngokunambitha iTobago.

I-TTAL iphinde isingathe ukuqeqeshwa komenzeli wezokuvakasha ohehayo kanye nomcimbi wenethiwekhi e-London pre-WTM ngomhla ka-3 Novemba, ovumele ukuxhumana okugxilile, komuntu oyedwa noyedwa nabasebenzeli bezokuvakasha abangaphezu kwama-30 nabamele amahhotela abazinze e-UK. Ithimba le-TTAL lethule ngendawo okuyiwa kuyo i-Tobago's kanye nezikhangayo eziyinhloko, ezibandakanya abahambele umcimbi ngezinto ezibukwayo nemisindo yesiqhingi ngokuzijabulisa kwamasiko kanye nokudla okunetimu ye-Tobago.

Le misebenzi ilandele ukusebenzelana kwe-TTAL yemakethe ye-niche-market e-UK Embukisweni Kazwelonke Womshado, owawungo-Okthoba 15 no-16 e-Excel London. Umbukiso Wemishado Kazwelonke wase-UK wumbukiso omkhulu wokuhweba ngomshado e-United Kingdom futhi ungomunye wemikhulukazi eYurophu. Njengoba imakethe yemishado ikhonjwe yi-TTAL njengendawo ebalulekile okugxilwe kuyo ekukhuleni kwezokuvakasha kwe-Tobago, ukubamba iqhaza kwe-TTAL kwasiza ekwakheni ukuqwashisa ngabathengi nokuhweba kwezokuvakasha eziqhingini njengendawo okubhekwe kuyo amaholide othando. 

i-America esenyakatho 

Over in the USA, Destination Tobago was represented at this year’s Diving Equipment and Marketing Association (DEMA) Show from November 1 to 4 in Orlando, Florida. TTAL officials attended along with members of the Tobago Dive Association to create business linkages and explore new opportunities for the destination in dive tourism. The 4-day event brought together key members of the international dive industry, including retailers, tour operators and destination promoters. As the main hub for professional divers to garner insights on traveling to the best diving destinations in the world, DEMA Show was a key platform for TTAL to promote Tobago’s globally competitive dive product.

Commenting on TTAL’s resumption of in-person engagement strategies and their importance, Executive Chairman Ms. Alicia Edwards stated:

“A return to live events that target niche industry operators and consumers is a worthwhile endeavour in our goal of placing destination Tobago within the consideration set of travellers in our target markets. TTAL will continue to seek out and participate in relevant global trade events that have the potential to bolster bookings to our unspoilt island and drive much-needed business opportunities to our local tourism enterprises.”

In additional strategic efforts to boost arrivals to Tobago, the Agency continues to work towards finding best-practice solutions for airlift and connectivity issues that limit the tourism industry’s growth potential. As such, TTAL partnered with the Airports Authority of Trinidad and Tobago to attend the Routes World Forum in Las Vegas from October 16-18, 2022. Tobago’s tourism officials gained exclusive insight from airline CEOs and industry heavyweights as they discussed the current state of the industry, and the actions that must be taken to stimulate post-Covid recovery and increase airlift.

In looking at arrivals to the destination holistically, TTAL also sought to harness the potential from cruise business across the region by attending this year’s Florida Caribbean Cruise Association (FCCA) Conference in the Dominican Republic from October 11 to 14. The FCCA Cruise Conference is the only official cruise conference representing the Caribbean, Mexico and Central and South America, designed to foster a better understanding of the cruise industry and help attendees improve their cruise tourism business.

The Tobago Tourism Agency Limited continues to work assiduously on behalf of Tobago to get tourism in Tobago back to where it should be once again, combining established marketing best-practices with evolved post-COVID engagement strategies to increase destination Tobago’s global competitiveness in travel and tourism.