Ochwepheshe be-Travel PR besaba okubi kakhulu njengoba inkinga yemboni yezindiza ikhula.

Ukuwa kwakamuva kwenkampani yezokuvakasha yesithathu ngobukhulu eBrithani, i-XL Leisure, sekushiye okungenani ama-ejensi amabili e-PR ekweleta izinkulungwane zamaphawundi emalini.

I-McGovern PR eseDublin ikweletwa u-£20,000 yi-XL, i-PRWeek ingadalula. U-MD we-Ejensi uMary McGovern uthe: 'Ngishaqekile. Okuwukuphela komusa wami osindisayo ukuthi asizange sikhokhelwe izindleko zezinkampani zangaphandle.'

Wanezela: 'Ngicabanga ukuthi izimo zemakethe zishintshe kakhulu futhi manje singena esikhathini esinzima ekuhambeni kwe-PR.'

Ngaleso sikhathi, i-KBC PR eseSussex ikweletwa opharetha isamba senani ezine. U-MD wenhlangano u-Kate Burgess-Craddy uthe: 'Uma sinenhlanhla sizothola amaphesenti.'

Umeluleki wezokuvakasha ozimele u-Sue Lister naye kukholakala ukuthi ukweleta i-XL.

I-XL iyinkampani yenethiwekhi yakamuva ehlulekile kulo nyaka. Ezinye zihlanganisa iSilverjet, iMaxjet neZoom. Ukuwa kwale nkampani kuholele ekutheni iMedia House International ilahlekelwe yi-akhawunti yayo, kodwa akwaziwa ukuthi iyakweletwa yini imali.

Izikhungo eziningi zingase zihlupheke ngemuva kokuthi umphathi we-BA uWillie Walsh kuleli sonto ethe izinkampani zezindiza ezingu-30 zizophazamiseka ekupheleni konyaka.

UWalsh utshele izethameli zebhizinisi eLondon Chamber of Commerce ukuthi inkinga ebhekene nemboni yezindiza 'izojula futhi ithathe isikhathi eside'.

Obhuki baklelisa i-Air Berlin, i-SAS ne-bmi njengamathuba alandelayo okuhlangabezana nobunzima. I-Air Berlin's UK PR accflount iphethwe yi-Siren PR, ebuye igcinwe yiCanvas Holidays, Travel2 kanye ne-Advantage.

U-Siren MD u-Rachel O'Connor wenqabile ukuphawula ngokuqondile nge-Air Berlin kodwa wathi: 'Nginesiqiniseko sokuthi kukhona ama-ejensi amaningi azothinteka.'

Kodwa-ke, u-O'Connor wayenethemba esidlangalaleni ngaphezu kokuba izinduna eziningi ze-ejensi eziyizimbangi beziyimfihlo. 'Ngeke ngisho ukuthi konke kumnyama,' kusho yena. 'Iyohlunga ukolweni emakhoba.'