Ubuchwepheshe bezokuvakasha abugcini nje ngokusabela kwezinye zezinguquko endleleni abavakashi abaziphatha ngayo kodwa bubuye buqhubekisele phambili ezinye zalezo zinguquko, ngokusho kongoti ababekhuluma ngosuku lokuvulwa kweTravel Forward.
I-Travel Forward umcimbi omusha othokozisayo ohlangene ne-WTM London, osungulwe ukuze ukhuthaze imboni yezokuvakasha neyokwamukela izihambi ngesizukulwane esilandelayo sobuchwepheshe.
UMike Croucher, oyiNhloko yeTechnical Strategy kanye neChief Architect for Travelport, uvule umcimbi ngesethulo esichaza ukuthi imboni yezokuvakasha ibiphoqa kanjani abathengi ukuthi baziphathe ngendlela ehambisana nezinhlelo zemboni yezokuvakasha, kunokuba bakhombise ukuthi bafuna ukuthenga kanjani futhi yini.
Wagomela ngokuthi umgogodla wemboni ngokwesiko “kuyizinhlelo zerekhodi”, nokuthi abathengi banamuhla balindele ukusetshenzelwa “izinhlelo zobuhlakani kanye nezinhlelo zokusebenzisana”.
"Izinhlelo zobuhlakani" ziyizindlela ezintsha zokuxhuma ukunikezwa kanye nesidingo, futhi zibe namakhono obuhlakani bokwenziwa ahlanganiswe endaweni yesikhulumi. Ubalule uHopper, umamukeli wakamuva ozinze e-US womzuliswano woxhaso wezigidi eziyi-100 zamaRandi. I-Hopper ithuthukise ama-algorithms alandelela idatha yomlando yamanani ezindiza futhi yeluleka abahambi abaqaphela izindleko "ngesikhathi esingcono kakhulu sokuthenga".
"Kuwubunjiniyela obuhlehlisayo izinhlelo zokuphatha imali engenayo yezinkampani zezindiza," esho.
"Amasistimu okuxhumana" amayelana neziteshi. I-Instagram kwakuyiphuzu lokubhekisela kulo, lapho uCroucher ethi "70% yokuqukethwe ku-Instagram kuhlobene nokuhamba". I-Travelport kanye ne-easyJet ngokuhlanganyela bathuthukise indlela yokuxhuma izithombe ku-Instagram ngenjini yokubhuka ye-easyJet.
“Kungani uphuma esiteshini okuso?” wasikisela.
I-engeli ka-Croucher yokuthi imboni “iklanywe ngokuzungeza izinqubo ze-silo-ed hhayi ikhasimende” yaphindwa ngokuhamba kosuku ngu-Olaf Slater, uMqondisi Omkhulu Wamazwe Ngamazwe Ne-Innovation, i-Saber Hospitality. Ukhulume "ngomlando ovimbela isipiliyoni esihle samakhasimende".
Uhlele uhlelo lokusebenzisana kwemboni yamahhotela nezivakashi “njengamanani, igumbi, izinsiza, indawo kanye nolwazi”. Ukholelwa ukuthi, iMillennials ikakhulukazi, ingalindela ukuthi ingxoxo iqale ngolwazi olunganikezwa yihhotela.
Iminyaka eyinkulungwane yayiyindikimba ephindaphinda usuku lonke. UDkt. Kris Naudts, umsunguli kanye ne-CEO ye-Culture Trip, ukhulume ngokubusa kwaleso sizukulwane phakathi kwabasebenzi baso abangaba ngu-300 noma ngaphezulu. Uthe iMillennials ingamandla amahle futhi ukuba khona kwabo kwakha indawo yokusebenza enhle yabo bonke abasebenzi, kungakhathalekile iminyaka.
Kodwa itimu eyayivame kakhulu kwakuwukuhlakanipha kokwenziwa nokufunda komshini, imishwana emibili eshintshashintsha ngokushesha. UFinnbar Cornwall, Inhloko Yemboni - Yezokuvakasha, i-Google, uqale isethulo sakhe ngengcaphuno evela ku-CEO ye-Google u-Sundar Photosi: “Ukufunda ngomshini kuyindlela ewumongo, eguqulayo lapho sicabanga kabusha ukuthi senza kanjani yonke into. Siyisebenzisa ngokucophelela kuyo yonke imikhiqizo yethu.”
Isethulo sika-Cornwall sichaze ukuthi umdondoshiya wokusesha ubeshumeka kanjani i-AI ezingeni lokukhiqiza emikhiqizweni eminingi ye-Google namasevisi, nokuthi izici eziningi ezizenzakalelayo zephothifoliyo yomkhiqizo wayo Wesikhangiso zixhaswe yi-AI.
Iseshini yakhe ikhulume ngebhizinisi le-AI le-Google i-Deep Mind, elifunde ukudlala umdlalo onzima kakhulu emhlabeni - Go - futhi lagcina ngokuhlula umpetha womhlaba. UCornwall uthe inani lokunyakaza okungenzeka phakathi komdlalo we-Go liqhathaniswa “nenani lama-athomu endaweni yonke.”
Esimeni sokuvakasha, wagomela ngokuthi izimvume - izikhathi, imilayezo, okuphakelayo, amafomethi namabhidi - kwakunesizotha uma kuqhathaniswa futhi "i-AI ne-ML ingasisondeza kuwo wonke amaphupho abakhangisi okufeza ukuhambisana esikalini".
Kwenye indawo, i-blockchain yachazelwa izethameli ngu-Dave Montali, i-CIO, i-Winding Tree - inhlangano yaseSwitzerland engenzi nzuzo eyakha i-blockchain-powered decentralized travel ecosystem. I-Blockchain, uthe, i-database engenza umsebenzi we-GDS noma i-bedbank kodwa ngaphandle kwezindleko, nakuba kunezindleko ezihlukene lapho usebenzisa i-blockchain.
Ubuye wakhuluma ngekhono le-blockchain lokuhlanganisa nezinhlelo zefa noma obunye ubuchwepheshe.
Ukuhlanganiswa kwe-blockchain kufakwe kwenye itimu ephindaphindayo yosuku - ubambiswano. U-Tim Hentschel, oyi-CEO ye-group booking technology i-HotelPlanner, uthe noma yiliphi ibhizinisi elinobuchwepheshe obuqinile noma isiphakamiso sokuhlinzeka lizothola amabhizinisi afanayo azimisele ukusebenza nawo. "Umbono uwukwenza i-inventory idle abantu abaningi ngangokunokwenzeka," esho.
Okungokoqobo okubonakalayo, okokwenziwa kanye nokuxubile bekukhona usuku lonke. UDkt Ashok Maharaj, i-XR Lab, i-Tata Consultancy Services, wabelane ngemininingwane yokuthi le ngxenye ye-tech landscape ithuthuka kanjani. Uvumile ukuthi ubuchwepheshe njengamanje "bubhibhidla" kodwa uyaqiniseka ukuthi lokhu kuzoshintsha. “Omakhalekhukhwini bokuqala ababa ne-GPS babedinga uthi. Manje sekwakhelwe ngaphakathi,” usho kanje.
Enye inkambiso i-Expedia ejwayelene kakhulu nayo ukuphelelwa isineke komhambi wanamuhla. U-Hari Nair, iPhini Likamongameli Eliphezulu Lomhlaba wonke kwa-Expedia Group Media Solutions, uthe ibhizinisi "belibheka ingqalasizinda" elayisha ikhasi ngemizuzwana emibili. Isizathu, kalula nje, ukuthi uma ikhasi lewebhu lithatha isikhathi eside ukulayisha, amazinga okuguqulwa ehla ngokushesha.
UJon Collins, uMqondisi Wohlelo Nokuqukethwe, iTravel Forward uthe; “Usuku lokuqala ngqa lwe-Travel Forward yokuqala lwathwebula ngqo lokho ebesikufuna - izingxoxo ezihlakaniphile zebhizinisi ezivela ezinkampanini zezokuvakasha nabahlinzeki bempahla, ezethulwa kubabukeli abahililekile. Siyaqiniseka ukuthi wonke umuntu ohambele umcimbi ufike nemininingwane esebenzayo ukusiza ukuqhubekisela phambili ibhizinisi labo lokuhamba.
