Kusobala ukuthi imboni yezokuvakasha ilinyazwe yi-COVID-19. Ukuma okunzima, kodwa okudingekayo kokuhamba kudale inani elikhulu lokulahleka kwemisebenzi emhlabeni jikelele futhi kulinganiselwa ukuthi abasebenzi bezokuvakasha abayizigidi eziyi-100.8 basusiwe emsebenzini kusukela ngo-2019.
Lapho kususwa imigoqo nokuhlukaniswa, futhi umthengi eqala ukuzethemba ngokwanele ukuthi angashiya umbhede adlulele ngaphesheya komakhelwane, kuzoba nezidingo ezintsha embonini yezokuvakasha ngoba isihambi “esivuselelwe” akusona isivakashi esifanayo umhlaba ngo-2019.
Hlangana noDkt Marianna Sigala, uSolwazi, University of South Australia Business School.
Ukuzijabulisa kuhlolwe kabusha
Isihambi esishintshile sizobe sibheka okwengeziwe kwezokuvakasha komuntu siqu kanye nezangasese, sisuka ezindaweni ezazithandwa kakhulu abantu abaningi kanye nokuhlangenwe nakho okuye kwasekelwa futhi kwagqugquzelwa yizikebhe zokuhamba kanye nabaqhubi bezokuvakasha. Isihambi esivuselelwe sithuthukise okulindelwe okukhulu kokuhlanzeka futhi kungenzeka sishintshele kokuhlangenwe nakho kwamaholide okugxila kwikhwalithi kunokuphikisana nobuningi. Lokhu kugxila ekugxileni kungazuzisa imakethe yezokuvakasha kanokusho futhi kubangele ihhotela lesabelomali ukuthi liphinde livakashele isithombe nencazelo yomkhiqizo wabo.
Ukuvumelana nezimo nokukhanselwa ngaphandle kwenhlawulo kuzoba yingxenye yalokho okulindelwe ngabathengi ngemuva komqedazwe futhi kuzoba yingxenye yemigomo nemibandela yokubhuka. Izinkampani ezinokuguquguquka kwemvelo zizoheha kakhulu kumhambi oqaphile noqaphile.
Ukuhamba okuzenzekelayo kungabona ukwehla njengoba abaqhamuka eholidini beveza ukucabanga kwabo ngokuchitha isikhathi esiningi nomzamo omkhulu ekuhleleni kusengaphambili zonke izinqumo zohambo. I-Adventures kungenzeka igxile emisebenzini yangaphandle enjengokuhamba izintaba, ukuhamba ngebhayisikili, ukuhamba nokuhlangenwe nakho okususelwa emanzini okuzosuka kude ne-mega-cruises, kugxile ezikebheni ezizimele, ukugwedla izikebhe, izikebhe ezigwedlwayo, ama-kayak nokubhukuda.
Abahambi abasha nezintandokazi zokuhamba ezintsha zizodinga abaphathi bezokuvakasha ukuthi babuyekeze futhi babhale kabusha izindlela zokuphathwa kwamabhizinisi abo. Izimboni eziningi zikhuthaza abasebenzi ukuthi baqhubeke basebenze kude, ngokusobala ukuthi akuyona into ongayikhetha kwezokuvakasha ngoba kudinga ukusebenzelana komuntu siqu nokuxhumana kwamakhasimende / kwezivakashi.
Izincazelo Zomsebenzi Zibuyekeziwe futhi Zacwengisiswa
Umphathi we-post-COVID-19 kuzodingeka ukuthi abe nenani elikhulile lokuzinza ngokomzwelo futhi aguquke futhi aguquguquke lapho ebhekene nokungaqiniseki. Ama-Skillsets azodinga ubuchwepheshe be-digital and cognitive. Umphathi wezokuvakasha ophumelelayo kuzofanele abe ngongqondongqondo kwezokuxhumana njengoba izinqumo zezokuvakasha zenziwa ngokuya ziningi ngenxa yokuxhumana nezincomo zemithombo yezokuxhumana kanye nezabelomali zokukhangisa ezidijithali zingakhuphuka zifike kumaphesenti angama-78 njengoba amabhizinisi efuna ukuxhumana ngqo namakhasimende awo.
Imenenja entsha izobe ixhumana nabasebenzi, abathengi kanye nabathengisi ku-ZOOM futhi yabelana ngokuqukethwe kwevidiyo nezimakethe eziningi futhi kubikezelwa ukuthi amaphesenti angama-82 wokuqukethwe okuku-inthanethi azoba ngefomethi yevidiyo ngo-2022.
IMedium.com (2020) ibikezela ukuthi abantu abayizigidi eziyi-123 bazosebenzisa abasizi bezwi empilweni yansuku zonke ngasekupheleni kuka-2022 ngakho-ke umphathi wezokuvakasha kuzodingeka ukuthi agcine imininingwane yezokumaketha engatholwa ngokushesha nangokunembile ngabahambi abafuna ukuseshwa okusheshayo futhi ukuhunyushwa kolimi.
Kunesidingo esikhulayo sokuxhumana okungaxhunyanwa nabo futhi abaphathi kuzofanele babe nobuchwepheshe be-tech ukuze bathole futhi bagcine ubuchwepheshe obuhlinzeka ngokuhlangenwe nakho okungathinteki kusuka ekubhukeni, ukungena nokukhokha, kuzinsizakalo ezisegumbini, ukuheha nokuhlelwa kwezinto ezinhle.
Ukusetha kabusha
Emuva kakhulu ngonyaka we-2017, ukuhlaziywa kweMcKinsey Global Institute (MGI) kulinganiselwa ukuthi amaphesenti ayi-14 wabasebenzi bomhlaba wonke azodinga ukunikwa amandla kabusha ngokuphelele, kanti amaphesenti angama-40 adinga ukuzimisela kabusha ngokwengxenye ukuze aqhubeke nemisebenzi yawo yamanje. Abaholi bezamabhizinisi abahlolwe yi-MGI bakhombisile ukuthi le mfuneko iyaphuthuma, kuze kube ngamaphesenti angama-70 abaphathi baseMelika nabaseYurophu abakhuluma ngezidingo zokuphinda basebenzise kabusha ngonyaka we-2020.
I-LinkedIn's 2020 Workplace Learning Report iyalusekela lolu cwaningo oluveza ukuthi amaphesenti angama-99 abaphathi bokufunda nentuthuko bakholelwa ukuthi uma izikhala zamakhono zingavalwa eminyakeni emi-3-5 ezayo, ulwazi nokwaneliseka kwamakhasimende kuzophazamiseka. Ngaphandle kwamathuluzi amasha okuphatha, ukuthuthukiswa komkhiqizo nokudilivwa kanye nekhono lenkampani lokusungula izinto ezintsha kuzophazamiseka, okuholele ekugugwini kokukhula.
Umbiko we-LinkedIn ucaphuna amaphesenti angama-57 wabathuthukisi bamathalente agxile emakhonweni obuholi nawokuphatha, amaphesenti angama-42 egqamisa isidingo sokudala ukuxazulula izinkinga nokuklama amakhono okucabanga kuthi amaphesenti angama-40 agcizelele isidingo samakhono wokuxhumana athuthukisiwe.
Imfundo Nokuqeqesha
Amakolishi namanyuvesi emhlabeni wonke azonikwa umsebenzi wokwakha kabusha ikharikhulamu ukulungiselela abafundi izikhundla ezingeni lokungenela ngenkathi siletha abaphathi bamanje ngejubane lempumelelo yokusebenza embonini yezokuvakasha evuselelwe. Amakhono amasha azodinga abasebenzi ukuthi babe:
- Ukusebenza ngokugcwele endaweni yedijithali ngokuphelele. Kuzoba nesidingo sokuxhumana okungenamthungo nohlelo lwenhlangano: izivakashi, ophathina, abahlinzeki, abasebenzi, abatshalizimali kanye neziphathimandla zomphakathi. Bonke abasebenzi bazodinga ukuqonda okuyisisekelo kobuchwepheshe obubucayi, imiqondo yedatha, nezinqubo ezibandakanya ukubonwa kwedatha, ukufunda ngomshini okusetshenzisiwe kanye nokuhlaziya okuthuthukile.
- Ukhumbula amakhono abo okuqonda kabusha nokwakha kabusha. Ukwakhiwa kabusha kwezikhala kuzodlulela ngale kwefenisha ekhangayo nokulungiswa kokubandakanya izinhlelo zobuchwepheshe be-HVAC, amamethrikhi ahlotshaniswa nokususwa kwezenhlalo, ukuthuthukiswa kokuhlanzeka nokuhlanganiswa kwamarobhothi endaweni yokusebenza.
- Kwezenhlalo nangokomzwelo ukuze kuqinisekiswe ukubambisana, ukuphathwa kanye nokuzikhulumela okusebenzayo. Lawa makghono azonika amandla abasebenzi ukuthi bakhe futhi bakhulise ubudlelwane bamakhasimende / abavakashi, bashintshe ushintsho, futhi basekele abasebenzi. Abaholi bazodinga ukuxhumana okuthuthukile namakhono okusebenzisana, kufaka phakathi uzwela.
- Ukuzivumelanisa nezimo futhi ubhekane namandla ukuze usinde ngemuva kokushaqeka kwe-COVID-19. Abaphathi nabaphathi bazosebenzisa okuhlangenwe nakho kwabo kobhadane njengomthombo wokufunda futhi bahlanganise izinga labo eliphakeme lokuzazi ukuze bakhe ukuzethemba nokuzethemba. Umphathi omusha kulindeleke ukuthi aphathe isikhathi sakhe somuntu siqu nesobuchwepheshe kanye nesikhathi nemizamo yabasebenzi, ngenkathi ebeka futhi egcina imingcele.
Ochwepheshe nabaqambi
Ukuze kubhekwane nezinkinga zabaphathi nezisebenzi ezibhekene nabaphathi bezokuvakasha njengoba imboni iqala kabusha, isivakashi ku World Tourism Network unguDokotela Marianna Sigala onguprofesa ophikweni lwe-University of South Australia Business School.
UDkt Sigala uthole i-PhD yakhe eNyuvesi yaseSurrey kanye neSitifiketi Sezifundo Eziphakeme Zezemfundo e-University of Strathclyde. Uneziqu zeMasters kwiTourism Management azithola e-University of Surrey. Uthole i-BA yakhe e-Athens University of Economics and Business in Greece, ne-Postgraduate Diploma e-University of Lancaster. Uhlotshaniswe ne-University of the Aegean (Greece).
USolwazi Sigala unemisebenzi eminingi eshicilelwe egxile ekuphathweni kwemisebenzi, olwazini nasezokuxhumana emkhakheni wezokuVakasha nezezihambi. Njengamanje ungumhleli obambisene neJournal of Service Theory and Practice yamazwe omhlaba futhi engumhleli we-International Journal of Hospitality and Tourism Cases. USigala ubekwiBhodi labaqondisi be-International Federation of Information Technology, Tourism and Travel (IFITT), i-International Council on Hospitality, Restaurant and Institutional Education (I-CHRIE), Hellenic Association of Information Systems (HeAIS) kanye ne Isigungu Esiphezulu se-European Council on Hospitality, Restaurant and Institutional Education (EuroCHRIE).
Njengesazi sezokuvakasha esaziwayo, uSigala waklonyeliswa nge-EuroCHRIE President's Award ngamagalelo akhe esikhathi sonke nempumelelo yakhe kwezemfundo yezokuvakasha kanye neyokungenisa izihambi.
© UDkt Elinor Garely. Lo mbhalo we-copyright, ofaka nezithombe, awunakukhiqizwa kabusha ngaphandle kwemvume ebhaliwe evela kumbhali.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Lapho kususwa imigoqo nokuhlukaniswa, futhi umthengi eqala ukuzethemba ngokwanele ukuthi angashiya umbhede adlulele ngaphesheya komakhelwane, kuzoba nezidingo ezintsha embonini yezokuvakasha ngoba isihambi “esivuselelwe” akusona isivakashi esifanayo umhlaba ngo-2019.
- The successful tourism manager will have to be social media savvy as tourism decisions are increasingly made as a result of social media interactions and recommendations and digital advertising budgets may increase up to 78 percent as businesses seek to link directly with their customers.
- Imenenja entsha izobe ixhumana nabasebenzi, abathengi kanye nabathengisi ku-ZOOM futhi yabelana ngokuqukethwe kwevidiyo nezimakethe eziningi futhi kubikezelwa ukuthi amaphesenti angama-82 wokuqukethwe okuku-inthanethi azoba ngefomethi yevidiyo ngo-2022.
