Uma useshele ihhotela ku-inthanethi futhi wakhetha amahhotela e-Choice, i-Hilton, i-Hyatt, i-InterContinental, i-Marriott, noma i-Wyndham, kungenzeka ukuthi ubanjwe kuwebhu yozungu lokuqola izivakashi zamahhotela ezibhukha lawa mahhotela.

Ukusesha ihhotela ku-Google, i-Bing, noma kumawebhusayithi aphethwe izinkampani ezibhukha njenge-Expedia kungase kubangele ukuba ukhokhe okwengeziwe ngegumbi lakho lehhotela. Kukhona ithuba lokubuyisela imali yakho.

Icala elisha lesenzo sesigaba sembule i uhlelo lwe-antitrust ngamaketanga amakhulu amahhotela, kuhlanganise Amahhotela Okuzikhethela, i-Hilton, i-Hyatt, i-InterContinental, i-Marriott, ne-Wyndham, besola ukuthi benza itulo lokunciphisa ukuncintisana nokukhuphula amanani abathengi, ngokusho kukaHagens Berman.

Abameli bathi izigidi zabathengi zithintwe iminyaka eminingi, imikhuba engahambisani nokuncintisana eyadla izigidigidi zamarandi. Icala, lifakwe ngomhla ka-19 Mashi, 2018, eNkantolo Yesifunda yase-US Yesifunda Esisenyakatho ye-Illinois lithi abamangalelwa bahlanganyele esivumelwaneni esimelene nokuncintisana sokuqeda ukukhangisa kokusesha kwamagama angukhiye okuku-inthanethi okubhekiswe komunye nomunye. Lokhu-ke, ngokwesudi, kuncisha abathengi ukugeleza kwamahhala kolwazi oluncintisanayo, ukukhuphula amanani ezindlu zamahhotela, futhi kukhuphule izindleko zokuthola amakamelo amahhotela.

Imaphi Amahhotela Afakiwe?

Cishe amaphesenti angama-60 azo zonke izindlu zehhotela e-United States abandakanyeka kuleli cala, okuhlanganisa:

IChoice Hotels International – Comfort Inn, Comfort Inn Suites, Quality Inn, Sleep Inn, kanye nawo wonke amanye amahhotela anophawu lwamazwe ngamazwe amaChoice Hotels.
I-Hilton - i-Hampton Inn, i-DoubleTree, i-Embassy Suites, i-Homewood Suites, i-Hilton Garden Inn, i-Waldorf Astoria, kanye nawo wonke amanye amahhotela anophawu lwe-Hilton
I-Hyatt – iPark Hyatt, iGrand Hyatt, nawo wonke amanye amahhotela anophawu lwe-Hyatt
I-InterContinental – Holiday Inn, Holiday Inn Express, Candlewood Suites, Crowne Plaza, Staybridge Suites, kanye nawo wonke amanye amahhotela anophawu lwe-InterContinental
I-Marriott - i-Sheraton, i-Starwood, i-Ritz-Carlton, i-Residence Inn, nawo wonke amanye amahhotela anophawu lwe-Marriott
I-Wyndham – Travelodge, Super 8, Knights Inn, Ramada, Days Inn, Howard Johnson’s, kanye nawo wonke amanye amahhotela anophawu lwaseWyndham.

Leli cala lifuna imbuyiselo yabathengi abakhokhe izintengo eziphakeme zamagumbi amahhotela kanye nomyalelo wenkantolo wokuphoqa amaketanga amahhotela ukuthi ayeke imikhuba yawo yokumaketha ekhohlisayo.

Chofoza lapha ukufunda icala.

Uma ubhukhe igumbi lehhotela ku-inthanethi ngo-2015, 2016 noma 2017, kungenzeka ukuthi ukhokhe kakhulu. Thola amalungelo akho esinxephezelweni esingaba khona.

“Esikhundleni sokuncintisana ngokwethembeka, la maketango amahhotela akhethe ukukopela uhlelo futhi akhohlise amakhasimende awo,” kusho uSteve Berman, umlingani ophethe we-Hagens Berman. "Sikholelwa ukuthi abathengi bafanelwe ukukhokhelwa ngabamangalelwa ngemikhuba yabo yokukhangisa ekhohlisayo."

"Izigidi zabathengi sezihlangene zikhokhiswa izigidigidi zamaRandi kusukela ngo-2015," kusho uBerman.

Ihhotela Overpricing Scheme

Icala lithi ummangalelwa ngamunye wehhotela uvumile ukuyeka ukusebenzisa izindlela ezithile zokukhangisa ku-inthanethi ukuze aqhudelane nabathengi. Isivumelwano sivimbela izimbangi ekubhideleni ukukhangisa ku-inthanethi okusebenzisa amagama emikhiqizo yezimbangi. Isibonelo, i-Hilton Hotel inqabile ukubhida ngamagama angukhiye azovumela izikhangiso zayo ukuthi zivele ekuphenduleni usesho lwe-inthanethi lwe-Hyatt. Lokhu kwenza kube nzima kakhulu kubathengi ukuthola ulwazi mayelana namahhotela aqhudelanayo, nokuqhathanisa nokuqhathanisa ulwazi lokuncintisana, olufana nentengo nekhwalithi, phakathi kwalawa mahhotela womabili.

Ngokuvuma ukungakhangisi ekuphenduleni ukusesha kwemikhiqizo yezimbangi, la maketango amahhotela alehlise ngempumelelo ikhono labathengi lokwenza ukuqhathanisa okunengqondo phakathi kwamaketanga ahlukahlukene amahhotela ukuze bathole intengo engcono kakhulu yamagumbi abo ehhotela. Lokhu kushiya amaketanga amahhotela enokubusa kwamahhala ukuze kugcinwe amanani entengo ephezulu, ngaphandle kosongo lokuthi abathengi babone izikhangiso eziqhudelanayo.

Ukuze bandise ukubamba kwabo emakethe yehhotela, abamangalelwa baphinde baphoqelela isandla sabo ngezinkampani zezokuvakasha ze-inthanethi (ezifana nePriceline.com noma i-Expedia), ukuze babavimbele ekubhideni namagama angukhiye anegama.

Ama-ejensi wezokuvakasha aku-inthanethi adinga ukufinyelela ekutholakaleni kwegumbi lamahhotela nolunye ulwazi. Ngokushintshana, lawa maketango amahhotela enza izinhlangano zezokuvakasha zidlale ngemithetho yazo, ziwavimba ekukhangiseni amagama azo angukhiye anegama, okwenza kube mancane amathuba okuthi abathengi babone izinketho ezitholakala kulawo mawebhusayithi e-ejensi yezokuvakasha.

U-Hagens Berman umele abathengi ngokumelene nezinkampani ezinkulu zamahhotela ezakha uzungu lokunciphisa ukuncintisana nokukhuphula amanani abathengi. Uma ubhukhe ihhotela ngo-2015, 2016 noma 2017, uyakhuthazwa ukuthi joyina lesi senzo sekilasi.