Kancane kancane, iZimbabwe isibuyela emazweni omhlaba futhi iqhakambisa ezokuvakasha, ikakhulukazi eVictoria Falls. Uhulumende weMelika, owe Japan kanye lele Germany kulenyanga sebesusile izixwayiso zokuhambela ilizwe leZimbabwe, njalo amanye amazwe akhangelelwe ukulandela lokhu, kutsho ummeleli womkhankaso wokuthengisela indawo lapho okuya khona iGoToVictoriaFalls.com. Ummeli weGermany eZimbabwe, uAlbrecht Cronze, uthe isimo esikhona eZimbabwe asisahambisani nezixwayiso zohambo.
Ummeli we-Australia eHarare usephakamise ekhaya lakhe uMnyango Wezangaphandle Nezohwebo (DFAT) eCanberra ukuthi iVictoria Falls ikhishwe ekululekeni kwayo kwezohambo ngokumelene neZimbabwe, futhi kunethemba lokuthi nabo bazosusa sonke isixwayiso sohambo.
URoss Kennedy, okhulumela iGoToVictoriaFalls.com uthe njengoba kwenzeka lokhu, iVictoria Falls "izoqala ukubhekana nezidingo ezikhona ezivela e-UK, EU, nezinye izimakethe," ezibambezela ukuya eZimbabwe. Wengeze wathi iVictoria Falls ilindele ukukhuphuka kwenani labafikayo ekupheleni komnyaka.
“Nakuba kusobala ukuthi inkinga yezimali emhlabeni jikelele isithinte kakhulu ezokuvakasha kwesifunda, ngakho-ke, yenza umonakalo kwabafika eVictoria Falls phakathi kukaNovemba 2008 noNdasa kulo nyaka, kusobala ukuthi phakathi kuka-Ephreli nokuphela konyaka, ukubhuka kuya phambili. ngokwenyuka, futhi siyaqiniseka ukuthi u-2009 uzophela ngenothi elihle.”
IGoToVictoriaFalls.com, inhlanganiso yezisebenzi eziqakathekileyo eVictoria Falls, yethulwa eNdaba 2006, njalo isibe yimpumelelo enkulu ukugcina iVictoria Falls, enye yezimanga eziyisikhombisa zemvelo ebalazweni labavakashi bamazwe ngamazwe. Isu layo lisebenzisa inhlanganisela enamandla yemidiya entsha kanye nokumaketha kwendabuko kanye nezindlela ze-PR.
“Umkhankaso lo ubambe elikhulu iqhaza ekulungiseni isimo sendawo lapho oya khona futhi manje usubhekwa njengendawo yokudlulisela kunoma yini ehlobene neVictoria Falls.”
Lo mkhankaso ukhombise ukuthi iVictoria Falls iyindawo ephephile futhi evelele, enezinhlangothi eziningi ehlinzeka abantu abaningi, kusukela ku-5-star kuya kokunethezeka. Lo mkhankaso uphinde wafinyelela amazinga amangalisayo okuqwashisa mayelana nesimo se-Victoria Falls sokungabi nayo ikholera emkhankasweni owathatha isikhathi eside futhi oqhubekayo.
IGoToVictoriaFalls.com ibe nempumelelo enkulu ekusizeni ukukhuphula izinga lokuhlala kweVictoria Falls, kangangoba bekungekho sizathu sokushintsha inkambo yalo mkhankaso “okuveza izimakethe zethu eqinisweni, ukufundiswa njalo kwezohwebo, kanye nokuxhumana njalo nokwethembeka ezohwebo nabezindaba naphakathi kwamalungu.”
Ukuqhubekela phambili, uMnu. Kennedy uthe ubumbano phakathi kwamalungu, ukusungula izinto ezintsha, kanye nezivumelwano ezihlakaniphile zokubeka amaphakethe aqhudelanayo emakethe yomhlaba kuzoqinisekisa ukukhula kwamabhizinisi eVictoria Falls. "Izinkampani kumele zenze futhi zithathe izinqumo okufanele zisinde kulezi zikhathi ezinzima."
Kakade izinkampani ezimbalwa zezindiza, amahhotela, izindawo zokulala, ukuvakasha, kanye nabasebenzi basezindaweni zasemakhaya base behlangene ukuze banikeze amaphromoshini umthelela wayo ezimakethe zesifunda nezamazwe ngamazwe osuvele uzwakala.
Njengeqembu, iGoToVictoriaFalls izosebenza ukugcina izinga lempahla yeVictoria Falls, okuhlanganisa imvelo, izitshalo nezilwane, kanye nezinsizakalo kanye nezinsiza, kusho uMnu. Kennedy. “Kumele samukele ukubheka komunye nomunye ukuze sithole okwenzekayo eduze kwethu futhi sisebenzele indawo engcono kakhulu esiya kuyo. I-GoToVictoriaFalls izoqhubeka namandla avuselelwe, amalungu amasha, kanye nemibono emisha yokwakha kabusha i-Victoria Falls njengenye yezindawo ezibalulekile e-Afrika.”
