E-Utah Umkhandlu Wokuvakasha WaseMowabi yethule uhlelo olusha olusimeme lwezokuvakasha - Do it Like a Local - lokufundisa abavakashi abaqinisekisiwe ukuthi babe izivakashi ezithembekile. Umkhankaso wokuqala wohlobo lwayo, oneziteshi eziningi ushintsha indima yokumaketha ngendawo oya kuyo kusukela ekuheheni izivakashi, ukuya ekufundiseni izivakashi ngalokho okubalulekile kubahlali bendawo.
“Njengoba izivakashi eziningi ezivela emhlabeni wonke ziye zathola, iMowabi iyikhaya lababili AmaPaki Kazwelonke, Canyonlands and Arches, ekhiqiza amaRandi angaphezu kwezigidi ezingu-227 zamaRandi ngonyaka emphakathini wethu,” kubika uMqondisi Omkhulu woMkhandlu Wezokuvakasha WaseMoab u-Elaine Gizler. “Lokhu kuyinzuzo emangalisayo emphakathini wethu, kodwa ngakolunye uhlangothi, izinkulungwane zezivakashi ngonyaka zingaba nethonya elihle emadwaleni ethu abomvu amangalisayo.
“Sinezingxoxo eziqhubekayo nabanye abantu bendawo mayelana nokuthi iDo it Like a Local isho ukuthini kubo futhi sihlanganise imibono yabo ohlelweni,” kusho uGizler. “Imibono yabo nokuphawula kwabo kuhola umzamo wokusiza izivakashi zakwaMowabi ukuphatha indawo yethu eyigugu ngomusa.”
Isinyathelo sokuqala sikaMowabi sokuya emakethe sihlanganisa ubudlelwano nemikhiqizo yemboni yezokuvakasha kanye nenkampani egcina amarekhodi, i-Love Communications, futhi izozuzisa umphakathi wendawo ngokudala izivakashi ezinolwazi, nezisimeme. Abavakashi bakwaMowabi abazoba izivakashi bangase baqale bathole okuthi Yenza Njengomyalezo Wasendaweni ngenkathi ucinga izinto ongazenza endaweni. Lolu hlelo lunesiza esizinikele, esinamacebiso ayisithupha ayisisekelo okushiya izindawo zokuzijabulisa eziningi zakwaMowabi kangcono kunalokho ezikutholile: 1) Don't Bust the Crust; 2) Hlonipha amadwala; 3) Gqoka Izicathulo Ezilungile; 4) Yifake ngaphakathi, Yikhiphe; 5) Letha Amanzi Amaningi futhi 6) Ukwabelana (umgwaqo) Kuyanakekela. Isiza futhi siwumthombo ocebile wolwazi lokuqwala izintaba, ukugibela izintaba ngebhayisikili, ukukhempa, ukugijima emfuleni, i-dinosaur nobuciko be-rock kanye nokusetshenziswa kwe-OHV.
Labo abanezinhlelo zokuvakasha ezibhukhiwe eziya eMowabi bangalindela ukubona izikhangiso eziboniswayo kanye nevidiyo yokwamukela izikhangiso nama-athikili omdabu ku-Trip Advisor ne-Adara. Futhi uma isihambi sesifikile, sizoqhubeka nokubona ukukhangisa kwemakethe ku-TripAdvisor, kanye nesibambiso esinegama elifana namatende etafula, izibhengezo zasemgwaqweni namafasitela e-vinyl ezindaweni zokudlela zakwaMowabi, amabha, izindawo zokungcebeleka zamahhotela namanye amabhizinisi endawo. Imithombo yezokuxhumana nezuziwe izophinde ibambe iqhaza ekusabalaliseni umlayezo wokusimama endaweni, ezweni lonke nasemhlabeni jikelele.
I-microsite ithi, “Abantu bendawo yakwaMowabi bazi konke ngoMowabi – okusho ukuthi nabo bazi ukuthi yini engcono kakhulu mayelana nokunakekelwa okufanele kweMowabi kanye nemvelo ezungezile. Ngakho-ke hlakanipha, wazi, ube nenhlonipho, ube umphathi omuhle.”
“Sithemba ukuthi isinyathelo sethu sokucela izivakashi ukuthi zihloniphe uMowabi 'NjengeNdawo Yendawo' sizokwenza ukuhlala kwabo kujabulise futhi kujulise ulwazi lwabo kanye nokwazisa ngendlela izindawo zethu ezinhle kakhulu ezimangalisa ngayo,” kwengeza u-Gizler.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- “This is a wonderful benefit to our community, but on the other hand, thousands of visitors a year can take its toll on our stunning red rock landscapes.
- “As many, many visitors from all over the world have discovered, Moab is home to two National Parks, Canyonlands and Arches, which produce over $227 million dollars in visitor spending annually in our community,” reports Moab Area Travel Council Executive Director Elaine Gizler.
- And once the traveler has arrived, they will continue to see in-market advertising on TripAdvisor, and branded collateral such as table tents, street banners and vinyl window decals in Moab restaurants, bars, hotel lobbies and other local businesses.
