Ifunwa Ukuvakasha KwaseHawaii: Izivakashi ZaseYurophu Ezihlakaniphile

Izimakethe zamazwe ngamazwe zendabuko zaseHawaii zifaka iCanada, Australia, Japan, Taiwan, kanye neKorea. Ngaphambi kwe-COVID Isiphathimandla Sezokuvakasha saseHawaii babefake amakhadi amaningi kulokho ababecabanga ukuthi ngaleso sikhathi kwakuyizimakethe zaseShayina ezibiza kakhulu.

Ngenxa ye-COVID-19 ehlanganiswe nobunzima bezepolitiki, le makethe isifile. Imishado yamaNdiya, noma ukugqugquzela iHawaii esifundeni saseGulf akukenzeki, kodwa i-Europe ibuyile ku-ajenda. Akucaci ukuthi siyini isabelomali salokhu kanye nokubuyiselwa okulindelekile, kodwa i-HTA yamukele ukumelwa kwe-PR nokumaketha eYurophu, e-UK naseJalimane.

AmaJalimane aziwa ngokuthanda ezokuvakasha ezinomthwalo wemfanelo, futhi lokhu kubonakala kuyinto ehamba phambili ye-HTA. Ngomkhankaso we-Malama Hawaii, inkampane ephethwe nguHulumeni ephethe imboni enkulu kunazo zonke esifundazweni ifuna kuphela ukuheha abavakashi abaqeqeshiwe abathanda amasiko ngaphezu kwamabhishi.

I-Hawaii Tourism Europe, I-Emotive Travel Marketing (ETM) Ltd, izomela iziQhingi zaseHawaii e-United Kingdom. Umlingani we-ETM Group eYurophu, I-New Age Marketing, izobhekana nezimakethe zaseJalimane naseSwitzerland.

Ubambiswano lweminyaka emibili luqale ngoJanuwari 1, 2024. Lokhu kuphawula ingqopha-mlando njengoba iziqhingi zase-Hawaiian zisebenzela ukuvuselela ubukhona bendawo, ukufundisa izivakashi mayelana nokuhamba ngokucophelela ukuyokweseka imiphakathi yase-Hawaii, ukwakha ubambiswano lwamaqhinga, nokuzuza ukukhula okunenjongo. ezimakethe zase-UK naseYurophu.

Ekupheleni kwe I-Maui wildfires, ukwamukela abahambi baseYurophu ababuyela e-Hawaiʻi kuyingxenye ebalulekile yokuqinisekisa iminikelo yezokuvakasha ukuze uMaui alulame.

"I-HTA izimisele ukuvuselela ubudlelwano bethu osebunesikhathi eside eYurophu futhi isekele le makethe eqinisayo yomthombo wezivakashi ukuze isize ekuthuthukiseni umnotho e-Hawaii," kusho uDaniel Nāho'opi'i, uMongameli wesikhashana kanye ne-CEO ye-HTA. "Siyajabula ukwamukela i-Emotive Travel Marketing kanye ne-New Age Marketing eqenjini lethu njengoba liqala umsebenzi obalulekile osalindile."

Isinqumo se-HTA sokukhetha i-Emotive Travel Marketing sigcizelela ukuzethemba kwabo ku-ETM ukuze bakhuthaze ngokuphumelelayo ukunikezwa okuhlukahlukene kwe-Hawaiian Islands kubahambi baseYurophu.

I-ETM ibekwe kahle ukuze ifeze izinjongo ze-HTA zokukhuthaza ukuvakasha kanye nezindleko ezicatshangelwayo, ukwelula ubude besikhathi sokuhlala, nokuheha umcabango wabahambi ngolwazi olunethezeka, olujabulisayo, olucebile ngamasiko, kanye nezamagugu i-Hawai'i okufanele ikunikeze, konke kuphambene nengemuva elimangalisayo lobuhle bayo bemvelo.

“Siyajabula ukumela iziqhingi zase-Hawaii njenge-Hawaiʻi Tourism Europe e-UK naseYurophu neqembu elinolwazi kakhulu nelinothando elihola i-akhawunti. Sijabule kakhulu ngokusebenza ngendawo engakholakali kangaka futhi sesishaye ingwijikhwebu ngokuthi siphinde sibandakanyeke kwezohwebo kanye nabezindaba kanye nokuthuthukisa imikhankaso ephoqayo ezoxhumanisa abathengi neziqhingi zaseHawaii namasiko abo,” kusho uFleur Sainsbury, uMqondisi we-ETM. kanye noMphathi we-akhawunti yase-UK ye-Hawaii.

U-Katharina Dorr uzokwengamela zonke izimakethe ezintathu zase-Europe - e-UK, eJalimane naseSwitzerland - njengoMqondisi we-Akhawunti ye-Hawai'i Tourism Europe.