Indlela Yokuqeda Umshado Wezingane Manje

Namuhla, i-VOW for Girls yethula i-#LoveIsOurBusiness, isinyathelo esisha esihlanganisa imboni yemishado yomhlaba wonke ukuze kuqedwe umshado wezingane. Amabhizinisi aqondaniswe nomshado, abezindaba, nezingcweti zemishado emhlabeni wonke benza isifungo somphakathi sokweseka amantombazane:           

“Njengenkampani ebungaza uthando, siyayeseka iVOW for Girls. Ngenxa yokuthi #LoveIsOurBusiness, sikholelwa ukuthi yonke intombazane kufanele ikwazi ukuzikhethela uthando ngokwendlela yayo futhi ayikho ingane okufanele ibe umakoti.”

Njengemboni yomshado uqobo, lesi sinyathelo sigqugquzelwa wuthando, ngakho siyaqala ngoSuku Lwezithandani - usuku lapho uthando lugujwa khona kude nakude. Imikhiqizo nemithombo yezindaba ethathe isibambiso kuze kube manje ihlanganisa inkundla yokukhokha umshado iMaro; umklami wezingubo zomshado u-Justin Alexander; ehola indlela yokuphila yase-Afrika, imfashini, kanye nesitolo somshado uBella Naija; umholi wemboni yomshado Ifindo; umklami wezingubo zabesifazane uNatori; isofthiwe yomcimbi i-Aisle Planner; isevisi eku-inthanethi yokushintsha amagama NameSwitch; inkampani yezingubo zephathi yomshado eqondile kumthengi u-Birdy Grey; kanye nenkampani yesongo yomuntu siqu Amagama Okuhle. Ochwepheshe bemboni yemishado abagqamile ababambe iqhaza kulolu hlelo bahlanganisa Inxusa Lomhlaba Wonke le-VOW uSarah Haywood; AmaNxusa Wesifunda E-VOW kanye nabahleli bomshado abahamba phambili uMwai Yeboah, u-Lotte Groosman, no-Estelle Bogaert; kanye namalungu oMkhandlu Wokululeka we-VOW, umhleli wokunethezeka u-Emily Campbell nomthwebuli wezithombe zikanokusho uRebecca Yale. Lolu hlelo luphinde lusekelwe yi-Wedding International Professionals Association (WIPA).

"Imishado iwuchungechunge lwezinketho," kusho uClay Dunn, oyi-CEO yeVOW for Girls. “Kusukela lapho imibhangqwana ithi 'yebo,' inqwaba yezinye izinqumo iqala ukwenzeka. Ngayinye yalezi zinqumo, kusukela kumakhekhe nezingubo, kuya ezindaweni, abathwebuli bezithombe namaholidi omshado, ingaba nomthelela omkhulu.”

Unyaka ngamunye, amantombazane ayizigidi ezingu-12, amanye aneminyaka engu-8 ubudala, aba omakoti bezingane, okulingana nentombazane eyodwa njalo ngemizuzwana emithathu. Kulinganiselwa ukuthi imishado yezingane eyengeziwe eyizigidi eziyishumi ingase yenzeke eminyakeni eyi-3 ezayo ngenxa yomthelela we-COVID-10.

“Umshado wezingane ususa ikhono lentombazane lokukhetha nokuba nekusasa layo,” kunezela uDunn. “Inhloso eyinhloko ye-#LoveIsOurBusiness wukuqinisekisa ukuthi amantombazane athola ukwesekwa akudingayo ukuze akhe impilo ayifunayo futhi azikhethele uthando ngokwawo.”

“Sengizakhele umsebenzi wokubungaza umshado nabashadile abazikhethela, kodwa lokho kukhetha akwedluliselwe ezigidini zamantombazane emhlabeni wonke,” kusho i-VOW Global Ambassador kanye nomhleli wemishado owaziwa umhlaba wonke uSarah Haywood. “Ngenxa yobukhulu balolu daba, ngimema abanye ongoti bemishado ukuthi bahlanganyele nami ekusekeleni i-VOW ngokwenza isifungo nokwazisa amakhasimende abo, i-#LoveIsOurBusiness.”

Njengengxenye yesithembiso sabo se-#LoveIsOurBusiness sokusiza ukuqeda umshado wezingane, inkampani ye-fintech i-Maroo ikhiphe isici sokuqala somnikelo wezinkokhelo zomshado ngokubambisana ne-VOW for Girls. Abathengisi bomshado manje sebengakwazi ukungena kulo msebenzi, okuvumela imibhangqwana ukuthi ihlanganise ama-invoyisi abo ngeminikelo eqondile ukuze kuzuze i-VOW.

U-Anja Winikka, Umsunguli kanye no-CMO e-Maroo uthi, “Kuze kube manje, umkhuba wokusizakala ngomshado wawubandakanya umbhangqwana obhalisela izinhlangano ezisiza umphakathi ezizikhethele wona bese unikela ngokungananazi ngephesenti elincane lesaphulelo sokuthenga izipho zezivakashi. Kwa-Maroo, sikholelwa ukuthi elinye lamanani amakhulu esingawanikeza abashadikazi bethu namabhizinisi ubulula mayelana nezinkokhelo. Isici sethu esisha somnikelo we-Maroo sivumela imibhangqwana ukuthi inikele ngokushesha ku-VOW for Girls ngokuthepha inkinobho. Asigcini nje ngokwenza ngcono ubuchwepheshe mayelana neminikelo, sivumela imibhangqwana ukuthi inqume ukuthi inikela nini futhi malini - siyinika amandla okuzizwa exhumene kakhulu nenhloso."