Ngenxa yengxubevange ecebile yamasiko eNtshonalanga Yurophu, izwe ngalinye laziwa ngezitsha ezithile, noma ukudla okuphelele. Lokhu kuheha abavakashi baseShayina abafuna ulwazi oluhlukahlukene lwe-gastronomical, kusho i-GlobalData.

Umbiko 'we-Destination Market Insights: Western Europe' uveza ukuthi u-67% wabavakashi baseShayina uvamise ukuthatha amaholide okudla. Izindawo okuyiwa kuzo njenge-Italy ne-Austria kulindeleke ukuthi zibe nokukhula okusheshayo kwezinombolo zezivakashi zaseShayina eminyakeni emine ezayo. Ukuhlukanisa umkhiqizo wabo we-gastronomy kufanele kube isu lezokuvakasha amazwe womabili okufanele agxile kulo.

U-Ralph Hollister, Umhlaziyi Wezokuvakasha & Nezokuvakasha kwa-GlobalData, uyaphawula: ““Inani labavakashi baseShayina abaya e-Austria kulindeleke ukuthi likhule ngenani elihlanganisiwe lokukhula konyaka (CAGR) lika-8.5% phakathi kuka-2019 no-2023. Izibalo eziya e-Italy kulindeleke ukuthi zikhule ngo- i-CAGR ka-7.8% ngesikhathi esifanayo. Amazwe aseNtshonalanga Yurophu angasebenzisa umnikelo wawo we-gastronomy ukusabalalisa izinombolo zabavakashi baseShayina ezindaweni ezahlukene. Lokhu kuzosiza ukugwema ukuvakasha ngokweqile ezindaweni ezishisayo njengaseSalzburg naseRome.”

INtshonalanga Yurophu iheha izinhlobo ezahlukene zezivakashi ze-gastronomy ezifana ne-Foodies, Adventurers kanye nama-Traditionalists ngenxa yokuba khona kwezinhlobonhlobo zamazwe, anobudlelwano obuhlukahlukene nefa lawo le-Culinary.

Abavakashi be-Gastronomy bazovame ukuya eNtshonalanga Yurophu ukuze bathole ukudla okuhlukile okudume ngezitsha ezizuze impumelelo emhlabeni jikelele. Ukudla kwesiNtaliyane kuyisibonelo esihle; Abavakashi baseShayina bafuna ukuthatha i-pizza ne-pasta yangempela, okubavumela ukuthi bacwiliswe ngokwesiko kule nqubo.

UHollister uyaphetha: “Inselelo eyinhloko ezungeze ezokuvakasha kwe-gastronomy ukuthi ngokuyinhloko izindawo zokudlela ezithola inzuzo yezomnotho. Isidingo se-DMO sokukhuthaza zonke izinkampani zokuvakasha kokudla ukuthi ziyise abahambi kubahlinzeki bokudla bangempela, abayiqiniso lapho bengakwazi ukunambitha izitsha zasendaweni futhi bahlanganyele nabantu bendawo abavela ezingxenyeni ezihlukene ze-supply chain.
Ukukhuthaza leli su ngaphakathi kwe-gastronomy tourism kuzosiza ekusabalaliseni inzuzo yezomnotho yalolu hlobo lwezokuvakasha oluyi-niche. Abavakashi bamazwe ngamazwe bazothola ulwazi oluyiqiniso kakhudlwana, bakhe ulwazi olucebisa amasiko.”

LOKHO ONGAKUTHATHE KULESI SIHLOKO:

““The number of Chinese tourists to Austria is expected to grow at a compound annual growth rate (CAGR) of 8.
INtshonalanga Yurophu iheha izinhlobo ezahlukene zezivakashi ze-gastronomy ezifana ne-Foodies, Adventurers kanye nama-Traditionalists ngenxa yokuba khona kwezinhlobonhlobo zamazwe, anobudlelwano obuhlukahlukene nefa lawo le-Culinary.
DMO's need to encourage all food tour companies to take travelers to real, authentic food suppliers where they can taste local dishes and interact with locals from different parts of the supply chain.