Namuhla, i-Afrika ibonwa njengenye yezifunda ezithembisa kakhulu konjiniyela bamahhotela. Ngaphandle kwamaketango amancane nabazimele, amaqembu amahhotela amane omhlaba abusa ukusayinwa kanye nokuvuleka ezwenikazi. Ezindaweni ezine zokugcina, kusukela ngoSepthemba 2019, i-Accor, i-Hilton, i-Marriott International kanye ne-Radisson Hotel Group ivule amagumbi angu-2,800 futhi yasayinda amadili amakamelo ayi-6,600. E-Afrika yonkana, ukuthuthukiswa kwamahhotela kusabalulekile emazweni aneminotho ethuthuke kakhulu, njengeMorocco neNingizimu Afrika; futhi amaphrojekthi ayanda eMpumalanga Afrika, ikakhulukazi e-Ethiopia, Kenya, Tanzania nase-Uganda. ENtshonalanga Afrika, iNigeria isibuyile endaweni yentuthuko ngenxa yezindawo ezisafufusa zesifunda ngale kwe-Abuja neLagos. I-Francophone Africa nayo ihamba ngokushesha. UMnyango Wezokuvakasha wase-Ivory Coast wethule uhlelo lukazwelonke olunentshisekelo yokuthuthukisa ezokuvakasha, i-Sublime Cote d'Ivoire, futhi usumemezele ngaphezu kwe-US$1bn yokutshalwa kwezimali kulo mkhakha. I-Senegal ingesinye isihlabani sesifunda, esinezinhlelo zasendaweni ezifana ne-Diamnadio, i-Lac Rose eduze kwaseDakar ne-Pointe Sarene. Amanye amazwe akhombisa ukuthuthukiswa kwamahhotela okusebenzayo ahlanganisa iBenin, Cameroon, Guinea, Niger, neTogo.
Manje, engxoxweni, u-Philippe Doizelet, Uzakwethu Ophethe, Amahhotela, u-Horwath HTL, umeluleki ohamba phambili wezokuvakasha eNtshonalanga Afrika, ngokubambisana neForum de l'Investissement Hôtelier Africain (FIHA), ingqungquthela yokuqala yokutshalwa kwezimali kwamahhotela e-Francophone Africa, ikhombe abane. izici ezibalulekile ezibhebhezela ukwanda kokutshalwa kwezimali emkhakheni wezokuvakasha eNtshonalanga Afrika. Zingokulandelana kwezinhlamvu: Ukuxhumana komoya, Ukukhula komnotho okungcono, Imali kanye Nezibalo zabantu.
Eminyakeni embalwa edlule, ukuxhumana okwengeziwe kwendiza kuguqule uhambo oluya noma olubuya eNtshonalanga Afrika, lokho, ngokusho kuka-Philippe Doizelet, Umphathi Wezokuphatha, Amahhotela, i-Horwath HTL, kube yinto eshintsha umdlalo. Uthe: “Kwakujwayele ukuthi izindawo ezihamba phambili zokuhamba ngendiza phakathi kwamazwe aseNtshonalanga Afrika kwakuyiParis neCasablanca. Kodwa-ke, ngenxa yokukhula ngokushesha kwe-Ethiopian Airlines nezinye izinkampani ezithwala impahla, njenge-Emirates, Kenya Airways kanye ne-Turkish, isimo sesishintshile; futhi imizila emisha inikezwa abahambi. Isibonelo, manje sekungenzeka ukundiza uqonde ngqo usuka eNew York uye e-Abidjan, lapho i-African Development Bank ikhona, futhi uye eLomé, lapho iBhange Elikhulu Lamazwe AseNtshonalanga Afrika (BOAD) likhona… isidingo sendawo yokuhlala.” Ngokusho kwe UNWTO, izivakashi zamazwe ngamazwe ezifika e-Afrika zikhule ngamaphesenti angu-7 ngo-2018, okungenye yamazinga okukhula okusheshayo emhlabeni kanye ne-East Asia ne-Pacific. Abahlaziyi bedatha yendiza basanda kuqinisekisa ukuthi lowo mkhuba uyaqhubeka. Ngo-2019, izindiza zase-Afrika zikhule ngo-7.5% futhi iyimakethe yokukhula evelele ye-Q1 2020. Njengoba ku-1st NgoJanuwari, ukubhuka okuphuma kwamanye amazwe bekungaphezulu ngo-12.5%, ngo-10.0% kwamanye amazwe ase-Afrika nangaphezulu ngo-13.5% emhlabeni wonke. Njengendawo okuyiwa kuyo, i-Afrika nayo kulindeleke ukuthi yenze kahle, njengoba ukubhuka kwamanye amazwekazi njengamanje kuhamba ngo-12.9%.
Isici sesibili ukukhula komnotho okuphakeme kwamazwe amaningi aseNtshonalanga Afrika, akhula ngokushesha kakhulu kuneminotho eminingi ethuthuke kakhulu emhlabeni. Ngokusho kwedatha yeBhange Lomhlaba ka-2018, abaningana, njengeBenin, Burkina Faso, Gambia, Ghana, Guinea, Ivory Coast kanye neSenegal bakhula ngo-6% ngonyaka noma kangcono, ngaphezu kokuphindwe kabili kwesilinganiso somhlaba, 3%. Lokho kuwukuheha okunamandla kubatshalizimali bamazwe ngamazwe. Nokho, akugcini lapho; njengoba ukuchuma kukhula ekhaya, kanjalo nemboni yasendaweni yezinsizakalo zezezimali. Bese ibheka ukutshala izimali zekhasimende; futhi ingxenye enhle yaleyo mali idonsela kumaphrojekthi wezindlu ezithengiswayo kanye nengqalasizinda entsha yasekhaya. Njengoba lawo maphrojekthi ephumelela, kukhiqizwa ukuchuma okwengeziwe ngakho-ke umjikelezo omuhle uyakhuthazwa, osebenza njengesisusa sokuthuthuka komnotho.
Imali iyisici sesithathu. Kamuva kulo nyaka, i-CFA franc, ekhonjelwe ku-euro, ihlelelwe ukuthi yehliswe futhi amazwe ayi-15 aseNtshonalanga Afrika (ECOWAS) azosebenzisa i-Eco, imali entsha, entantayo mahhala, ejwayelekile, eyenzelwe ukunciphisa izindleko ukwenza ibhizinisi phakathi kwabo kanjalo andise ezohwebo. Nokho, nakuba kunesasasa elikhulu nge-Eco, ifaneleka ngandlela-thile ngoba umnotho wamazwe abambe iqhaza usezigabeni ezihlukene zentuthuko futhi ohulumeni bangase bakuthole kunzima ukuhambisana neziqondiso okuvunyelwene ngazo zokuphatha umnotho wabo.
Isici sesine izibalo zabantu. Isibalo sabantu sisebasha futhi sikhula ngokushesha kunoma yisiphi isifunda somhlaba esikhulu. NgokukaPhilippe Doizelet, kuphinde kubonakale ngokulambela ukufunda nokuzethemba ngekusasa. “Abantu babona izinga lempilo yabo lithuthuka futhi bazimisele ngokuwasebenzisa amathuba. Sibona lowo mcabango ubonakala kuyo yonke imboni yezihambi; iqabula ngendlela emangalisayo futhi iheha amabhizinisi.” Uthe.
Kodwa-ke, isithombe asisihle neze. I-Horwath HTL iphinde iveze izici ezine ezibeka engcupheni inqubekelaphambili yezomnotho; yizindaba zokuphepha, i-ajenda yezepolitiki, ukubusa kanye nokwanda kwezikweletu zomphakathi. Nakuba i-Afrika namuhla ibhekana nezingxabano ezincane kakhulu kunaseminyakeni engamashumi amathathu noma amane edlule, lapho amazwe amaningi ase-Afrika ebhekana nezimpi, ezinye izingxenye zeSahel zisabhekene nezinsongo zokuphepha. Ngasohlangothini lwezombangazwe, nakuba intando yeningi iqhubeka nokusabalala, ayikakabi wumthetho ojwayelekile yonke indawo, ikakhulukazi uma kufika izikhathi zokhetho olukhulu. Okwesithathu ukubusa. Philippe Doizelet uthi: “Lapho abantu bempofu futhi nohulumeni ubuthakathaka, kuyoba nenkohlakalo, kodwa angiqiniseki ukuthi kubi kakhulu kunezinye izingxenye zomhlaba.” Okwesine okukhathazayo wukwenyuka kwezikweletu zomphakathi, iningi lazo eselibolekwe isikhathi eside kumaShayina ukuze kwakhiwe ingqalasizinda. Sekushiwo lokho, isilinganiso sesikweletu ku-GDP samazwe amaningi aseNtshonalanga Afrika sisengaphansi kwamazwe amaningi athuthuke kakhulu.
U-Matthew Weihs, uMqondisi Ophethe, i-Bench Events, ehlela i-FIHA, uphethe ngokuthi: “I-Afrika akuyona indawo elula yokwenza ibhizinisi, kodwa iyindawo ejabulisa ngendlela emangalisayo ngoba amathuba adlula kakhulu izinsongo. Ngaso sonke isikhathi uma sihlela inkundla yokutshala izimali zamahhotela, ngibona ukuvulwa kwamahhotela okwengeziwe kumenyezelwa futhi ngihlangana nabadlali abasha abazimisele ukungena emakethe. Izithunywa ze-FIHA zakha ikusasa le-Afrika ngokoqobo phambi kwamehlo ethu futhi noma ubani oza engqungqutheleni unethuba lokungenela.” I-FIHA yenzeka eSofitel Abidjan Hotel Ivoire e-Abidjan, ngoMashi 23-25.
