Yini elandelayo ekuhambeni kwe-inthanethi?

Onyakeni obonakala ngokushintsha kwegeyimu kokuqala, izitayela eziphazamisayo, ukuhlanganiswa nokutholwa, kanye nokugxumela kukho kokubili ubuchwepheshe bokuvakasha nokuziphatha kwabathengi, ukuhlala wazi ngezindaba zamanje embonini yezokuvakasha eku-inthanethi kuba nzima nakakhulu. Ukwengeza, ukulungisa kwethu ngokushesha nangokubonakalayo, kusho ukuthi kuya ngokuya kuba yivelakancane ukuthi "sibheke phezulu" futhi sifinyelele emkhathizwe ngosongo olulandelayo noma ithuba elilindele imboni yezokuvakasha ku-inthanethi. Imaphi amathrendi asafufusa azofiphala futhi yiziphi ezizovela? Iliphi ithuba elibaluleke kakhulu (noma usongo olubucayi) imboni yethu ebhekene nayo? Yiziphi iziphazamiso ezizophinda zilolonge isimo sokuvakasha ku-inthanethi njengoba sikwazi eminyakeni ezayo?

Inalokhu engqondweni, i-EyeforTravel ihlangane nezibani ezihamba phambili ku-Facebook, Google, kanye ne-TripAdvisor futhi yavele yababuza: Yiziphi “Izinto Ezinkulu Ezilandelayo” zemboni yezokuvakasha eku-inthanethi? Izingcaphuno ezingezansi:

U-Rohit Dhawan, Umphathi Womkhiqizo Oholayo, ku-Facebook

Ku-Facebook, sibona ngempela ukuthi iwebhu yakhiwa kabusha eduze kwabantu - yonke into iya ngokuya ihlangana nabantu. Okwake kwaba yiwebhu yolwazi lapho abantu babefuna ukuthola 'yini' eshintshele kuwebhu yezokuxhumana lapho abantu bebheke khona ukuthola okuthi 'ngubani?' Namuhla, kunamakhasi amaningi ephrofayela ye-Facebook kunamakhasi ewebhu. Le webhusayithi yezokuxhumana isho ngempela ukuthi abantu basesikhungweni sokumaketha - kuzo zonke izimboni, okuhlanganisa nezokuvakasha. Manje sekunethuba elikhulu nakakhulu lokuthi abathengisi badale ingxoxo eqhubekayo, yezindlela ezimbili phakathi kwemikhiqizo yabo namakhasimende abo. Ngenxa yalokhu kuxhumana, siyabona ukuthi amabhizinisi manje angakwazi ukuzuza ukumaketha okuphumelelayo kwezwi-somlomo ngesilinganiso okokuqala ngqa. Besihlale sazi ukuthi izincomo ezihamba phambili zivela kubangani bakho - futhi manje amabhizinisi angasebenzisa leli zwi lemvelo ngokusebenzisa uchungechunge lwamathuluzi okuthengisa i-Facebook ewanikezayo - okuhlanganisa izikhangiso, Amakhasi, Izindaba Ezixhasiwe, nama-plugin omphakathi. .

UBarbara Messing, CMO, TripAdvisor

• Ukuvakasha kuba nokuxhumana nabantu abaningi - Abantu basebenzisa ubuchwepheshe nezinkundla zokuxhumana ukuze bathole ukuhlakanipha kwabangane ukuze benze izinqumo ezinhle zokuhamba. Sichitha amandla amaningi kwa-TripAdvisor silungiselela lokhu kuxhumana phakathi kwabangane, njengoba sicabanga ukuthi ukubona iseluleko sokuvakasha esivela kubangani bakho kubaluleke kakhulu.

• Isigaba sokuvakasha siyashintsha (ngokumangalisayo) ngeselula - Iselula ijabulisa ngendlela emangalisayo - futhi ishintsha kokubili isikhathi sokuhlela uhambo nolwazi lwangaphakathi kohambo. Ikakhulukazi phakathi nohambo kusekhona ithoni yamathuba okwenza isihambi saziswe kangcono, simvumele ukuthi athole izindawo zokudlela ezifanele nezikhangayo ezifanelana nezintshisakalo zakhe nesikhathi, futhi anikeze nezici ezikhethekile ezisekelwe endaweni ezingalethwa kuphela. ngeselula. Uma nje singasusa lezo zindleko zokuzulazula ezixakile zohambo lwamazwe ngamazwe!

• Amandla (nokubakhona yonke indawo) okubuyekezwa – Nakuba i-TripAdvisor ineminyaka engaphezu kweshumi ikholelwa ukuthi ukuhlakanipha kwababuyekezi bethu kusiza ezinye izihambi zibe nohambo olungcono kakhulu, sisanda kubona ukuthi imboni yamahhotela nayo yamukele izinzuzo zokubuyekezwa kanye ukubaluleka kwalokho okuqukethwe esithunzini sabo senhlalo. Kwake kwadingeka useshe kanzima ukuze uthole ukubuyekezwa kwamahhotela ngaphandle kwe-TripAdvisor, futhi manje cishe yonke i-OTA inokubuyekezwa endleleni yayo yamahhotela, amaketanga amahhotela abonisa ukubuyekezwa kumasayithi awo aqondiswe ngqo kubahlinzeki, futhi ne-Google isiqalile ukuqoqa izibuyekezo. Njengoba i-TripAdvisor inezivakashi ezingaphezu kwezigidi ezingu-45 ngenyanga edlule ifunda ezinye zezibuyekezo nemibono yethu eyizigidi ezingu-50, siyazi ukuthi ukubuyekezwa kubalulekile kubathengi ohlelweni lokuhlela uhambo.

• Uhambo olunobungane obuluhlaza futhi oluzinzile luya luba nokubaluleka - Abahambi bafuna ukwazi okwengeziwe mayelana nemikhuba eluhlaza kanye nesithunzi semvelo samahhotela, futhi abahambi bafuna ukuqonda ukuthi ihhotela liyingxenye yenkinga noma isixazululo ekukhuthazeni izinqubo ezingcono zemvelo. Futhi iqoqo elikhulayo labahambi lifuna ukubona ukuthi amadola abo okuvakasha awuzuzisa kanjani umphakathi wendawo ezindaweni ezithile.

URob Torres, Inhloko Yezokuvakasha, i-Google, Inc.

3 izibikezelo zango-2012:

1) Ukwamukelwa kwabathengi okunolaka kwenkundla yeselula njengemoto yokubhuka yokuhamba - Ukwamukelwa okukhulayo kwamadivayisi eselula anikwe amandla iwebhu kuguqula inani lezinkampani ezenza ibhizinisi. Imikhiqizo yezokuvakasha inethuba lokusebenzisa leli thuba.

- Inani labasebenzisi beselula abacwaninga ngokuhamba kulindeleke ukuthi likhule ngo-51% ngo-2012.

– U-34% wabo bonke abasebenzisi bama-smartphone e-US benza ucwaningo kumaselula abo.

– U-23% wabo bonke abahambi bamazwe ngamazwe basebenzisa ukungena ngeselula ezindizeni.

- Ngo-2012 u-18% wabasebenzisi beselula nabo bazobhukha emishinini yabo ehlakaniphile.

2) 2009 konke futhi - Abathengi bokuvakasha bazoqhubeka nokusesha amadili nezaphulelo kumazinga okurekhoda. Ngo-2012, abathengi bazophinde bazimisele ukutshala isikhathi esengeziwe enqubweni yocwaningo ukuze bonge imali - bazobheka amadili angcono kakhulu abangawathola, ukuze bathole inqwaba yemali yabo. Amasayithi okuthengisa ama-flash azoqhubeka nokuchuma… ikakhulukazi endaweni yokuhamba.

3) Ukuqanjwa kabusha komkhiqizo endaweni yokuhamba kuzovela okokuqala ngqa kusukela ekungeneni kwama-OTA ngasekupheleni kwawo-90s - Uma ubheka izigaba zomjikelezo wokuhamba - ukuphupha, ukucwaninga, ukubhuka, ukuhlangenwe nakho, nokwabelana - amandla okwenza izinto ezintsha. , ikakhulukazi ezigabeni zokuqala zokuphupha nokucwaninga, kuyamangalisa. Ngo-2012, uzobona abambalwa abaqala uhambo bevela abazama ukusebenzisa leli thuba.

I-Facebook, i-TripAdvisor, i-Google, kanye ne-LinkedIn zonke zizokwethula eminye imininingwane namasu ezingxoxweni ezibalulekile eNgqungqutheleni ye-EyeforTravel TDS North America 2011 e-Las Vegas kulo Septhemba 19-20. Bazojoyinwa ezinye izikhulumi ezingongoti ezingama-95 ezivela ezinkampanini eziphambili njenge-Expedia, IHG, American Airlines, Harrahs, Orbitz, Hilton, LivingSocial, United-Continental, Starwood, Gowalla, Las Vegas Sands, Wyndham, nezinye eziningi.

Ithini imibono yakho? Yiziphi izibikezelo ongavumelani nazo noma kukhona esikugeje? Sicela wabelane ngempendulo yakho kanye nemininingwane.

Ukuze uthole ulwazi olwengeziwe mayelana ne-TDS Asia 2011, sicela uvakashele iwebhusayithi yomcimbi esemthethweni, noma uthinte umqondisi wengqungquthela [i-imeyili ivikelwe] .