abangaba ngu-500 abamele imboni yezokuvakasha yamazwe ngamazwe abavela emazweni angama-51 bazoba se-Wiesbaden emcimbini wama-45 we-GTM Germany Travel MartTM kusukela zi-12 - 14th May. I-GTM ihlelwa minyaka yonke yi-German National Tourist Board (GNTB) ngokubambisana nezifunda ezihlukene zozakwethu namadolobha ababambisene nawo. Kulo nyaka, inhloko-dolobha yesifunda sase-Hesse isingatha umcimbi okwesithathu (phambilini ngo-1977 nango-2005).
I-GTM iyinkundla ebaluleke kakhulu ye-B2B yezokuvakasha ezingenayo zaseJalimane. Umnyombo womcimbi umhlangano wokucobelelana ngolwazi wezinsuku ezimbili e-RheinMain CongressCenter osanda kuvulwa ngo-2018. Cishe abahlinzeki abangu-300 abavela embonini yamahhotela, ezokuthutha, kanye nezinhlangano zezokuvakasha zendawo nezesifunda ziba khona. Bazobe bethula okunikezwayo kwabo kubabukeli bamazwe ngamazwe ochwepheshe bezokuvakasha, okuhlanganisa abaphathi bama-akhawunti abalulekile abangaba ngu-500 abavela embonini yezokuvakasha yamazwe ngamazwe, kanye nabamele abezindaba abavela ezimakethe zemithombo ebalulekile zezokuvakasha ezingenayo eJalimane. Ababambiqhaza bazokwazi ukusungula abathintwayo abasha futhi baqinise ubudlelwano obukhona, babambe imihlangano enethonya futhi bavale ukuthengiswa kwebhizinisi nabahlinzeki abaphambili baseJalimane.
U-Petra Hedorfer, Isikhulu Esiphezulu se-GNTB uyachaza: “Ukufakwa kwedijithali, ukusimama, kanye nokuthuthukiswa okufanele kwezinto ezithengiswayo nengqalasizinda, kuyizinselelo ezibalulekile zemboni yezokuvakasha ngaphakathi kwemakethe yamazwe ngamazwe. I-Destination Germany ibekwe kahle kakhulu mayelana nalezi zinselele. I-GTM iyinkundla enhle kakhulu yokwethula izipesheli zethu embonini yezokuvakasha yamazwe ngamazwe kanye nokwandisa impumelelo yezokuvakasha ezizayo zaseJalimane.”
Uhlelo olusebenzayo lohlaka nolwazi lwabaphindaphindayo
Ngohambo oluyisishiyagalolunye oluhlukene lwangaphambi komhlangano ngezinsuku ezandulela ukuvulwa ngokusemthethweni kwe-GTM, izihambeli zamazwe ngamazwe zingathola izinhlinzeko zezokuvakasha ezikhethekile ezihambisana nezindawo ezibalulekile ze-GNTB. Uhlelo lweworkshop luzohlinzeka ngezibuyekezo mayelana nezitayela kanye nentuthuko kwezokuvakasha eJalimane. I-Wiesbaden izobe isingathe umcimbi wokuvula ngokusemthethweni kanye nomcimbi wakusihlwa, ihlinzeka ngommeleli ongasoze wakhohlwa wamasiko nezivakashi zaseJalimane.
Umcimbi wokuthengisa osebenzayo womkhakha wosayizi omaphakathi waseJalimane
Ifomethi ye-GTM yasungulwa ngo-1972 nge-GNTB futhi ibilokhu ithuthukiswa kusukela lapho. “Phakathi nokuncintisana okunamandla kwezindawo okuyiwa kuzo kodwa nakumashaneli okusabalalisa, i-GTM inikeza izinkampani ezingosayizi ophakathi kakhulu ezivela embonini yezokuvakasha ithuba lokuziveza ngempumelelo kubathathi bezinqumo abaphezulu bamazwe ngamazwe.” U-Hedorfer uyaqhubeka. Inhlolovo eyalandela i-GTM ngo-2018 yabonisa ukuthi amaphesenti angama-98 abahlinzeki baseJalimane aneliseke kakhulu noma anelisekile ngesethulo sabo kulo mcimbi. Ngenxa yebhizinisi eliphumelelayo, amadili amaphesenti angama-83 abahlinzeki azwakalise inhloso yawo yokubamba iqhaza ku-GTM ngo-2019 futhi.
Umcimbi oluhlaza
Ngo-2012 i-GNTB yaqalisa i-GTM njengomcimbi 'oluhlaza'/oqhubekayo. Umcimbi walo nyaka uzophinde ubhekelele izici ezithile zokusimama. Lokhu kubandakanya ngokwesibonelo ukusekela ukufika nokuhamba kobungani bemvelo, ukuphakela okuvela emithonjeni yesifunda, ukungasebenzisi izinto zetafula ezilahlwayo kanye nokufaka izinto zokuhamba zomphakathi njengomthombo wezokuthutha. I-GTM 2019 isithole Inothi Eliluhlaza-“Uphawu Lokuvunyelwa” futhi ngomqondo wayo.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The GTM is an excellent platform to present our offers to the international travel industry and to further expand the success of the German incoming tourism.
- With a total of nine different pre-convention tours on the days preceding the official opening of the GTM, international guests can discover special tourism offers relevant to the thematic key areas of the GNTB.
- “Within the dynamic competition of the destinations but also of the distribution channels, the GTM offers predominantly medium-sized companies from the tourism industry the chance to present themselves successfully to international top decision makers.
