Ubuchwepheshe babathengi buneqhaza okufanele balibambe ekusizeni ukubhekana nokuvakasha ngokweqile, izithunywa zitshelwe emhlanganweni wokumaketha ngedijithali obuse-Asia zone e-WTM London namuhla.
Uchwepheshe wohlelo lokusebenza lokumepha kanye nomhlahlandlela womsindo u-Vox useqalile ukusebenza nesikhumulo sezindiza sase-Asia ukuze abafikayo bakwazi ukulanda uhambo oluphakanyisiwe lokuhamba nokuhamba ngamabhayisikili besuka emzileni oshayekile. “Kumayelana nokususa abantu ezindaweni ezishisayo,” kusho isikhulu esiphezulu uJohn Boulding.
Ukukhuthaza abavakashi ukuthi badawunilode isofthiwe ohambweni kuphinde kuvumele izindawo okuyiwa kuzo ukuthi zenze amamephu okushisa alapho abantu beya khona edolobheni futhi kusizakale ukubahlakaza ngeziphakamiso zezindawo ezikhangayo ezingavami kakhulu.
Ngokuhamba kwesikhathi, ukuthwebula idatha okunjalo kunganikeza izindawo okuyiwa kuzo ukuqonda okubalulekile ezimakethe ezahlukene. “Siyazi ukuthi izivakashi zaseJalimane, zamaShayina noma zaseRussia zaya kuphi ngezikhathi ezahlukahlukene…. Izindawo okuyiwa kuzo zingaqoqa imininingwane esigabeni sokuhlela uhambo nalapho ufika bese zishada bobabili ndawonye,” kuchaza uBoulding.
Kube nesexwayiso kodwa esazwakala ngokusetshenziswa kwezibalo ngendlela efanayo. Kuseshini yokusizakala kwemikhiqizo yezindawo okuyiwa kuyo abaphaneli bagcizelele ukubaluleka kokuhlukanisa lapho kudayiswa.
“Wonke umuntu ufuna ukuba ne-ejenti yezokuvakasha ebhekiwe ephaketheni lakhe owaziyo ukuthi yini ayithandayo futhi engamthumeli lokho angenasithakazelo kukho - yilapho i-analytics ingena khona… kodwa kufanele siqaphele ukuthi singalahlekelwa imizwa. side…” kusho isikhulu esiphezulu seSouth African Tourism, uSisa Ntshona.
“Abantu bafuna okuthile okomuntu siqu. Khomba isizinda sezethameli esifanele futhi uxhumane nabo ngesikhathi esifanele,” kuvuma u-Issam Kazim, oyi-CEO ye-Dubai Corporation for Tourism and Commerce Marketing.
Ukubandakanya abantu abaningi kubalulekile futhi emazweni athembele kakhulu kwezokuvakasha izithunywa zatshelwa. I-South African Tourism ibisebenzisa i-hashtag #i-wedotourism futhi yethule imiklomelo yalabo ababandakanyeka ngokungaqondile kulo mkhakha.
“Besibhekise kubantu abangaphandle kwe-hospitality, kuze kufike kulowo onikeza isigxivizo samapasi. Sonke sineqhaza kwezokuvakasha, njengokwenza umuntu afane nenyanga,” kusho uNtshona. “Uma ezokuvakasha zenza kangcono, umnotho wenza kangcono nemisebenzi iba ngcono futhi kuzuzisa wonke umuntu.”
Labo ababenethemba lokumangalela imakethe yaseChina echumayo batshelwe ukuthi bangabukeli phansi ukubaluleka kokukhuluma ngomlomo ngezinkundla zokuxhumana.
Abahambi baseShayina basebenzisa izinkundla zokuxhumana kakhulu kunozakwabo baseNtshonalanga kanti u-60% uthumela kathathu kuya kahlanu ngosuku ngenkathi beseholidini kusho izikhulumi ezivela ejensi yokukhangisa yedijithali iDragon Trail.
Izinkampani zezokuvakasha namahhotela ziye zelulekwa ukuthi zihlole isithunzi sazo esikhona ku-inthanethi ngokuqasha isikhulumi saseShayina ukuze ziseshe amasayithi okubuyekeza, futhi zikhuthaze impendulo evela kubavakashi bazo baseShayina - ngokufanelekile ngekhodi ye-QR.
“Sebenzisa okuqukethwe okukhiqizwa umsebenzisi njengengxenye yesu lakho lokumaketha,” kusho umqondisi ophethe we-Dragon Trail u-EMEA Roy Graff.
Nakuba amaShayina ekwazile ukuhamba kabanzi eminyakeni yamuva nje, iNorth Korea isavaliwe, yamukelwa yiPacific Asia Travel Association, ezokwethula ngonyaka ozayo uhlelo olubizwa ngePeace to Tourism.
“Ngokwesekwa yizinhlaka zethu siyethemba ukuthi singasiza ekuhlanganiseni kabusha iNyakatho neNingizimu Korea futhi sisize ekuqedeni ububha,” kusho isikhulu sePATA uDkt Mario Hardy.
I-eTN inguzakwethu wemidiya we-WTM.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- “Everyone wants to have a bespoke travel agent in their pocket who knows what they like and doesn't send them what they're no interested in – that's where analytics comes in… but we've got to be careful not to lose the emotional side…” said South African Tourism's CEO Sisa Ntshona.
- Ubuchwepheshe babathengi buneqhaza okufanele balibambe ekusizeni ukubhekana nokuvakasha ngokweqile, izithunywa zitshelwe emhlanganweni wokumaketha ngedijithali obuse-Asia zone e-WTM London namuhla.
- Ukukhuthaza abavakashi ukuthi badawunilode isofthiwe ohambweni kuphinde kuvumele izindawo okuyiwa kuzo ukuthi zenze amamephu okushisa alapho abantu beya khona edolobheni futhi kusizakale ukubahlakaza ngeziphakamiso zezindawo ezikhangayo ezingavami kakhulu.
