Ezokuvakasha kwezempilo zikhula ngokushesha okuphindwe kabili kunomkhakha wezokuvakasha uwonke, othatha uhambo olulinganiselwa ezigidini ezingama-830 ngonyaka futhi zibiza izigidigidi ezingama- $639, ngokwezibalo ezikhishwe e-World Travel Market London. Kungakhuthaza abantu ukuthi bahambe badlulele ezindaweni eziminyene kakhulu, bachithe kakhulu futhi bajabulele ukuzizwisa okusha.
Ngokombiko we-Global Wellness Institute, izindleko zezokuvakasha zikhule ngo-3.2% kule minyaka emibili kwaze kwaba ngu-2017, kodwa ezokuvakasha kwezempilo zikhuphuke ngo-6.5%, obekungaphezu kwe-GDP yomhlaba wonke futhi iyakhula kuzo zonke izifunda zomhlaba. I-Europe ibalwa nenani eliphakeme kakhulu lohambo lwezempilo, kodwa imali echithwayo iphakeme kakhulu eNyakatho Melika, ehlanganisa ingxenye yesithathu yenani eliphelele lomhlaba. I-Asia iyimakethe ekhula ngokushesha kakhulu, ngenxa enkulu yokwanda kwesigaba esiphakathi nokuqhuma kwezokuvakasha esifundeni.
Ekhuluma ngehora le-Wellness and Wellbeing Hour kwa-WTM, ababhali be- IGlobal Wellness Tourism Economy Umbiko, abacwaningi abakhulu u-Ophelia Yeung no-Katherine Johnston, bathi lo mkhakha usukhiqize imisebenzi engaphezu kwezigidi ezingu-17 emhlabeni jikelele.
Njengoba abavakashi bezempilo ngokuvamile befunde kangcono, behamba kahle futhi bezimisele ukuzama ulwazi olusha, ngokuvamile basebenzisa u-53% ngaphezu komhambi ojwayelekile wamazwe ngamazwe kanye no-178% ngaphezu kwesivakashi esivamile sasekhaya, basho. Kodwa-ke, labo abangahambelanga impilo enhle kodwa abafuna ukulondoloza impilo yabo ngenkathi besohambweni, noma abafuna nje ukuba nengxenye emisebenzini yezempilo phakathi nohambo lwabo, ngokuvamile bachitha isikhathi esiphindwe kasishiyagalombili kunalabo abahambela ikakhulukazi impilo.
I-Wellness Tourism ichazwa yiSikhungo njengohambo olugcina noma lokuthuthukisa impilo, futhi uNksz Yeung uxwayise imboni yezokuvakasha ukuthi ingakuhlanganisi lokhu nokuvakasha kwezokwelapha, okuhamba ngqo ukuyofuna ukwelashwa. “Kunezindawo ezimpunga phakathi kwalokhu okubili, njengokuyohlolwa udokotela, kodwa ukukhuluma ngazo ndawonye kungadida abangaba amakhasimende futhi lokho kungase kunciphise ukukhanga kwanoma iyiphi ingxenye, ngakho-ke asincomi ukuthi izindawo okuyiwa kuzo zikhulume ngazo ndawonye. ngoba kungalimaza imizamo yabo yokufinyelela emakethe,” kusho yena.
Izibonelo zokuvakasha kokuphila kahle zisukela emakamu okuqeqeshwa e-UK kuya emikhosini yezomoya e-India kuya ekuhlolweni kwezempilo e-Malaysia nase-Thailand. Izinhlobo eziningi zokuhamba seziqala ukuhlanganisa imikhiqizo yezempilo, njenge-Hyatt ethole i-exhale yomkhiqizo wokuqina. Ngonyaka ozayo, uhlobo lokuqina lomzimba i-Equinox luzovula ihhotela esifundeni esisha sase-Husdon Yard eNew York, futhi linamanye angama-75 asezoqala. I-Delta Air Lines iphinde yabambisana ne-Equinox ukuze benze izivivinyo zokundiza, futhi i-Singapore Airlines ibambisene nomkhiqizo wezempilo iCanyon Ranch ukuze bakhe izivivinyo zangaphakathi namamenyu anempilo. Okunye ukusebenzisana kuhlanganisa uhambo lukaSeabourn noDkt Andrew Weil, i-Holland America no-Oprah, i-MSC ne-Technogym kanye ne-Weight Watchers - manje eseyiqanjwe kabusha ngokuthi i-WW.
“Lokhu kubambisana kusiza abantu ukuthi beze nemikhiqizo yabo yokufaneleka uma behamba,” kusho uNksz Johnston. “Uzobona okuningi kwalokhu kubambisana kuya phambili. I-Westin yaba ngumsunguli wokuqala wokwamukela imikhiqizo yezempilo futhi ngibikezela ukuthi wonke amahhotela azoqala ukunaka impilo kahle ngoba yilokho umthengi akufunayo. Kungenzeka bangasebenzisi ngaso sonke isikhathi kodwa bafuna lezo zinketho. ”
Ukuze uthwebule le makethe ekhulayo, enenzuzo enkulu, ezinye izindawo okuyiwa kuzo, njengeBhutan e-Asia naseCosta Rica emaphakathi neMelika zikhethe ukugxila kakhulu kwezokuvakasha kwezempilo, kuyilapho abanye benza imikhiqizo yezempilo, njengase-China, lapho iziphethu ezishisayo zengeza isiShayina sendabuko. imithi yokwelapha. “Sikholelwa ukuthi ezokuvakasha zezempilo zinganikeza impumuzo ezindaweni ezihlushwa ukuminyana kanye nezinkinga ezilethwa yilokhu,” kwengeza uNksz Johnston. “Inamandla okuheha abantu ngesikhathi sonyaka futhi ibasuse ezindaweni ezaziwa kakhulu, ezigcwele abantu futhi ibayise ezindaweni ezingaziwayo kakhulu.”
I-eTN inguzakwethu wezindaba weWTM.
