Umphathi omkhulu we-Puerto Rico Destination Marketing Organisation umemezela ukuqokwa okusha

UBrad Dean, isikhulu esiphezulu sePuerto Rico Destination Marketing Organisation esanda kusungulwa (“Corporación para la Promoción de Puerto Rico como Destino”), namuhla umemezele ukuqokwa kwamalungu amabili abalulekile eqenjini lobuholi be-DMO. U-Leah Chandler, i-CDME, uqokwe njengoMphathi Omkhulu Wezokumaketha, osebenza maphakathi no-May no-Alma Pedrosa, CPA, CDME, njenge-Chief Financial Officer, kusukela ngoJulayi 1. Lezi yizikhundla ezimbili zokuqala zobuholi ezizogcwaliswa selokhu uDean abekwa njenge-CEO ku Mashi 2018. I-DMO entsha izoba yinhlangano esemthethweni esemakethe yesiQhingi eqala ukusebenza ngoJulayi 1, 2018.

I-DMO yangasese, engenzi nzuzo yadalwa ngoMashi 2017 ngomthetho we-bi-partisan ohlinzeka ngokutshalwa kwezimali okungama- $ 25 million minyaka yonke ukuphatha konke ukumaketha komhlaba wonke, ukuthengisa kanye nokukhuthaza iPuerto Rico ngokubambisana nohulumeni basekhaya nabalingani bemboni.

"Akukho okudlula amandla okuguqula ezokuvakasha nezokuvakasha okusiza iPuerto Rico, izakhamuzi zayo kanye namabhizinisi aqhubekele phambili ekutholakaleni kwayo okuthembisayo," kusho uDean. "ULeah no-Alma bazobamba iqhaza ekusebenzeni neBhodi labaQondisi nababambiqhaza bethu njengoba sisebenza ukuqinisekisa ukuthi iDMO iyisakhiwo soguquko esinomthelela omuhle ekukhuleni komnotho wesiQhingi ngezokuvakasha kwezamabhizinisi nezokungcebeleka."

Muva nje, uChandler ubeyiChief Marketing Officer yeBranson Convention & Visitors Bureau eBranson, eMissouri lapho anikele khona emiphumeleni elinganisekayo ngokusebenzisa isu lokumisa kabusha umkhiqizo necebo lezindaba ledijithali. Phakathi kwabo, ukukhiqizwa kokunyuka kokufika kokumaketha okungu-79%, iminyaka emine yamarisidi entela erekhodiwe nokuvakashelwa, kanye nembuyiselo engu-6.3% ekukhuleni kokutshalwa kwemali kulo lonke uhlelo lokumaketha. UChandler ongumakadebona weminyaka engu-16 embonini yezokuvakasha nezokuvakasha uneminyaka eyi-10 yesipiliyoni se-ejensi emele ama-akhawunti ezokuvakasha zikahulumeni waseMissouri nase-Indiana.

UDean ukhombisile ukuthi uChandler uhlonishwa kakhulu ngontanga yakhe kuyo yonke imboni yezokuvakasha nezokuvakasha futhi uletha ulwazi oluvelele nerekhodi lobungcweti ku-Puerto Rico DMO. “ULeah ungumholi wezimboni onekhono futhi uzobamba elikhulu iqhaza ekuthuthukiseni nasekuholeni imizamo ye-DMO yokuzibandakanya ngempumelelo nomphakathi wonkana. Okuhlangenwe nakho kwakhe okuhlukahlukene kulo mkhakha, okuhola phambili kwezinhlelo zokukhangisa ezihlanganisiwe emkhakheni wezokuvakasha kanye nezokuvakasha kuzongeza ingxenye ebalulekile kuzo zonke izinhlelo i-DMO eyiphishekelayo ukwenza iPuerto Rico ibe yindawo yokuqala.

UChandler uzwakalise intshiseko yakhe ngokujoyina i-DMO yasePuerto Rico. “IPuerto Rico iyisiqhingi esiyingqayizivele, esinezimpawu ezahlukahlukene ezikwenza ukuba ibe indawo evelele. Leli thuba eliyingqayizivele lizongivumela ukuthi ngisebenzise ulwazi lwami nolwazi enginalo ukuze ngibe nomthelela kwezinguquko, ngithuthukise indawo esezingeni lomhlaba, futhi ngisekele ukukhula komnotho ePuerto Rico. ”

Ukujoyina ithimba lobuholi njengoMphathi Omkhulu Wezezimali, uPedrosa akayazi embonini yezokuvakasha nezokuvakasha yesiQhingi njengoba njengamanje eyiBamba likaMongameli kanye ne-CEO noMqondisi Wezezimali Nokuphatha ne-Meet Puerto Rico, inhlangano ezimele, engenzi nzuzo ebhekene nokumaketha Isiqhingi njengemihlangano kaNdunankulu nendawo okuyiwa kuyo yomhlangano. Kule ndima, uPedrosa ubhekele ukuhlelwa kwamasu nokuqondiswa kwemisebenzi yezezimali neyokuphatha ye-Meet Puerto Rico. Uletha ukuqonda okubanzi kwazo zonke izici ze-DMO. Usebenze ezinkampanini zamazwe ngamazwe nezasendaweni ezifana ne-Ernst & Young, kanye ne-RSM Associates ekucwaningweni nasekucwaningeni amabhuku; kanye nomxhumanisi ozimele wamakhasimende ahlukahlukene, kufaka phakathi i-Puerto Rico Tourism Company (PRTC).

UDean uncome uPedrosa ngolwazi lwakhe olubucayi ngemakethe nolwazi lwe-DMO. “U-Alma unolwazi lomkhakha olufanele ngokuhlanganiswa okuqinile kolwazi ngemakethe yasekhaya, ukuphatha izindawo zokumaketha nokuphatha izakhiwo zezezimali. Lawa makhono abaluleke kakhulu njengoba siqala inhloso yethu yokuthuthukisa i-DMO ngokuya ngokusebenza obala kanye nokuziphendulela. ”

UPedrosa wabelane, “Lesi sikhundla esisha singinikeza ithuba lokuqhubeka nokusebenza embonini enomthelela omuhle kwezomnotho esiQhingini. Kuyangijabulisa ukujoyina iqembu lochwepheshe abaziwayo abenza ukuzibophezela okukhulu ePuerto Rico nothando lomkhakha oguqula izimpilo namazwe. ”