Isihambi sanamuhla sidinga ukuzizwisa kwamasiko okuyiqiniso futhi sihlola izindawo okuyiwa kuzo ezigqamisa izici zobuciko, ezomculo, zokupheka, ezokufunda, zezenhlalo, zenkolo nezepolitiki. Amazwe ahambisana nethrendi azokhulisa ukukhanga kwawo futhi andise isabelo semakethe nemali engenayo.
I-Caribbean Tourism Organisation's (CTO) Tourism Marketing Conference izoba nohlu lwezingqondo ezintsha ezizokhuluma nezindlela “Zokusebenzisa Injabulo Yamasiko e-Caribbean” ukuze amazwe akhe izinhlelo eziqondene nezokuvakasha ezihlanganisa amakhulukhulu eminyaka ubudala. umlando wesiko laseCaribbean futhi ekugcineni ihambise isifunda phambili kulo mkhuba wemakethe okhulayo.
Uhlelelwe phakathi Neviki Le-Caribbean eNew York, umcimbi uzokwenzeka ngoLwesithathu, 5 Juni 2019, 8:30 - 2pm e-Wyndham New Yorker (481 Eighth Avenue). Le ngqungquthela, eqondiswe kubaholi bezokuvakasha baseCaribbean, abakhangisi kanye nabasebenzi, ihlelwe amalungu ahlangene e-CTO futhi izoqondiswa u-Colin C. James, oyi-CEO ye-Antigua & Barbuda Tourism Authority.
Ethula inkulumo yosuku, uJohn Peters, umsunguli we-Mind Mashery, uzokhuluma “Ngezokuvakasha Kwamasiko Nokutshalwa Kwezimali.” Ingxoxo yephaneli izolandela isethulo esiyinhloko sikaPeters futhi izofaka:
• U-Jason Fitzroy Jeffers, umqondisi okanye naye, i-CaFA/Third Horizon, uzobe ekhuluma ngomlingo Wefilimu ezungeze i-Caribbean.
• U-Maria Atanasov, umqondisi womkhiqizo, i-MSC Cruises, uzoxoxa ngesihloko esithi Amagugu Amasiko kanye Nomphumela Wawo Kumadola Ezokuvakasha.
• U-Russell Zingale, umongameli, isifunda esisempumalanga, i-USIM, kanye no-Eran Goren, umongameli, imidiya yedijithali/usekela mongameli wesikhulu sezokuxhumana, i-USIM izokhuluma nge-The Programmatic and Retargeting Brief.
UJohn Peters ungumsunguli we-Mind Mashery, ifemu yokubonisana egxile ezixazululweni egxile ezimbonini zokuhamba, ezokuvakasha kanye nezokuvakasha kuzo zombili izinkampani eziqalayo nezizinzile. Ngaphambi kokusungula i-Mind Mashery, u-Peters wayengumongameli we-Travel Media Group e-USA Today futhi wahola imizamo yeqembu ekuthuthukiseni nasekusebenziseni isu lenkampani lokuguqula idijithali. Uphinde wasebenza njengesekela likamongameli omkhulu wecebo ledijithali nokuthuthukiswa kwebhizinisi le-Rand McNally futhi wethula izinhlelo eziningi eziyimpumelelo. U-Peters uqashelwe yi-US Travel Association, i-Hospitality Sales and Marketing Association International (HSMAI), uyisikhulumi esivamile nomongameli ezingqungqutheleni zamazwe ngamazwe futhi usevele izikhathi eziningi ezincwadini ezihlukahlukene, okuhlanganisa i-New York Times, i-ABC News, I-MSNBC kanye ne-Wall Street Journal.
U-Jason Fitzroy Jeffers ungumqondisi obambe iqhaza e-CaFA/Third Horizon, iqoqo elisekelwe eMiami labenzi bamafilimu, abaculi nabaculi baseCaribbean. Njengombhali, uJeffers ubhale ezobuciko, indlela yokuphila, nepolitiki yasendaweni eSouth Florida naseCaribbean ukuze kushicilelwe okufana ne-Miami Herald kanye ne-American Way Magazine. Njengomenzi wefilimu, wabhala futhi wakhiqiza ifilimu emfishane eyawina umklomelo ethi “Papa Machete,” ehlola ubuciko bokulwa obungajwayelekile bokubiyelwa ngocelemba baseHaiti. Umhlaba wefilimu ukhonjiswe okokuqala ku-2014 Toronto International Film Festival futhi waba nomdlalo wokuqala wase-US ku-2015 Sundance Film Festival. Selokhu ikhonjiswe emikhosini yamafilimu engaphezu kuka-30 emhlabeni wonke futhi yathola ukuvela ku-NPR, Al Jazeera kanye ne-Associated Press. Ifilimu okwamanje ikhonjiswe ku-NationalGeographic.com kanye ne-TheAtlantic.com futhi isibukwe izikhathi ezingaphezu kwesigidi.
UMaria Atanasov ungumqondisi womkhiqizo we-MSC Cruises. Ebambe iqhaza elibonakalayo emkhakheni wobuntatheli, u-Atanasov wayengumhleli obambe iqhaza ku-BBC Capital, umhleli wezindaba we-Wall Street Journal kanye nentatheli ye-Fortune Magazine.
URussell Zingale uletha ingcebo yolwazi ku-USIM njengomongameli wesifunda esisempumalanga. Usebenzise ingxenye enkulu yomsebenzi wakhe wokuthuthukisa isu nokuqhuba amaqembu okuhlela abezindaba, okuhlanganisa izikhundla zokuphatha e-Western International Media/Initiative Media, ukuhlela izikhundla e-Backer, Spievogel Bates, and Wells, Rich and Greene futhi njengomqondisi wokuthuthukiswa kwebhizinisi e-Carat USA. . Kuyo yonke iminyaka yakhe engu-20 nangaphezulu embonini yezindaba, uZingale usebenze namakhasimende kusukela kwa-Proctor & Gamble, Land O'Lakes kanye ne-Applebee kuya kwe-Enterprise Rent-A-Car, Marriott International, Aruba Tourism kanye ne-Blooming Brands.
U-Eran Goren unomthwalo wemfanelo wokuhola amasu ahlanganisiwe e-USIM, ukusungula izinto ezintsha kanye nokusebenza kwedijithali njengomongameli wemidiya yedijithali/iphini likamongameli omkhulu wezokuxhumana. Uhlanganisa ulwazi nobuholi kwezokumaketha nezibalo ngokuqonda okujulile kokuthi ubuchwepheshe bushintsha kanjani indlela amabhizinisi athola ngayo, agcine futhi anikeze isevisi amakhasimende. Eminyakeni engu-20 edlule, u-Goren usebambe izikhundla eziphezulu eziphezulu. Muva nje, usungule futhi wahola ukukhula okusheshayo kwe-enCircle Media, wethula futhi waphatha i-ejensi yezindaba ye-sourceOut futhi waqondisa ithimba lezokuthengisa nezokumaketha kwa-iVenturi, inkampani yesofthiwe ephuma ku-Dow Chemical kanye ne-Andersen Consulting. Usebenza ebhodini le-YPO Orange County Chapter kanye namabhodi ezinkampani eziningi.
Mayelana neviki leCaribbean eNew York:
I-Caribbean Week I-New York iwumsebenzi omkhulu wezokuvakasha wesifunda endaweni yaseNew York. Amaciko, abadlali, abapheki abadumile, i-Diaspora, abatshalizimali nabanye ozakwethu abahle bajoyina izikhulu zikahulumeni nabezindaba iviki lonke lemikhosi eklanyelwe ukuqwashisa ngemboni yezokuvakasha ehlukahlukene yase-Caribbean futhi inikeze amathuba ezindaweni ezingamalungu ukuze zikhangise imikhiqizo namasevisi awo ngamanye, iqhaza emihlanganweni, amasemina kanye neminye imisebenzi yokuthuthukisa ibhizinisi ukuze kuthuthukiswe uhlobo lwe-Caribbean, nokuhlinzeka ngezibuyekezo nokusekelwa okubalulekile kubasebenzeli bezokuvakasha kanye nabezindaba abathonya ukubala kwabantu okubalulekile kwezokuvakasha.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The Caribbean Tourism Organization's (CTO) Tourism Marketing Conference will feature a line-up of some of the most innovative minds who will address ways of “Leveraging the Cultural Excitement of the Caribbean” so that countries develop tourism-specific plans enveloping the centuries-old history of Caribbean culture and ultimately moving the region to the forefront of this burgeoning market trend.
- Travel Association, the Hospitality Sales and Marketing Association International (HSMAI), is a frequent speaker and moderator at international conferences and has appeared numerous times in a variety of publications, including The New York Times, ABC News, MSNBC and The Wall Street Journal.
- He has spent the majority of his career developing strategy and running media planning teams, including management positions at Western International Media/Initiative Media, planning positions at Backer, Spievogel Bates, and Wells, Rich and Greene and as director of business development for Carat USA.
