I-Emirates, inkampani yezindiza yamazwe ngamazwe ezinze e-Dubai, izokwethula umkhankaso wayo wokukhangisa omubi kakhulu okwamanje, ozokwaziswa izigidigidi zabantu emhlabeni jikelele.
I-Emirates ihambe ibanga elide kusukela izindiza zayo zokuqala zisuka e-Dubai ngo-1985, iphuzu eliqiniswe umkhankaso wakamuva wesikhangiso ovela enhlanganweni yezindiza - umkhankaso wemidiya eminingi othi "Amazwekazi Ayisithupha". Lo mkhankaso uzoqhutshwa emazweni angaphezu kuka-50 emithonjeni yezindaba eyahlukene okuhlanganisa ithelevishini, abezindaba kanye ne-inthanethi.
Akugcini nje ngokubonisa isikhundla se-Emirates njengeyona nkampani yezindiza kuphela emhlabeni ehlinzeka ngezinsizakalo ezingami emazwekazini ayisithupha ukusuka endaweni yayo e-Dubai, lo mkhankaso wakamuva wesikhangiso ubonisa izizwe ezihlukahlukene zabasebenzi bayo, kanye nabasebenzi basemakhabetheni e-Emirates abavela ezinhlobonhlobo ezingaphezu kwe-100. izizwe.
Umkhankaso wesikhangiso wokuvelela wadutshulwa ezinsukwini ezingama-59 emazwenikazi ayisithupha, indikimba eyinhloko kube injabulo yokuthola ngokuhamba, njengoba kubonakala emehlweni abagibeli base-Emirate njengoba behamba benqamula abathwali inethiwekhi yomzila enwetshwa ngokushesha.
UStephen Wheeler, iphini likamongameli omkhulu wezokukhangisa we-Emirates, uchaze izinhlelo zokukhangisa ze-Emirates zesikhathi esizayo esiseduze wathi, "Umkhankaso wabezindaba udlala phakathi noMeyi noJuni ngaphambi kwesikhathi esibalulekile sokuhweba ehlobo futhi uzolandelwa imikhankaso ekhuthaza I-A380, indawo yokugcina i-Emirates e-Dubai International kanye nezinkonzo ezintsha eziya eCalifornia.”
UMnu. Wheeler uphinde waphawula ngamazinga angakaze abonwe e-Emirates yokutshala imali emikhiqizweni emisha, emizileni nasezindizeni. Uqhube wathi, “Ukutshalwa kwezimali okunempilo kumkhiqizo wethu kanye nemikhiqizo kuhlale kwenza i-Emirates ihluke kwezinye izinkampani zezindiza. Lo mkhankaso wakamuva uhlanganisa amandla ethu ukuze sibonise amakhasimende amanje nawesikhathi esizayo lokho angakulindela kithi”.
Umkhankaso omusha sha wesikhangiso se-Emirates ungabukwa enkampanini yezindiza yesimanjemanje yezindiza eziyi-116 ezinomzimba obanzi ngomklomelo owine ohlelweni lokuzijabulisa endizeni. Lo mkhankaso ungabuye ubuke esiteshini se-Emirates YouTube, kuyilapho iziteshi ze-TV zasendaweni ezihlanganisa i-BBC World, i-CNN, i-Sky kanye ne-Discovery Channel zihlelelwe ukukhombisa ngezinsizakalo ze-Emirates kuwo wonke amazwe aseMelika, eYurophu, eMpumalanga Ephakathi, e-Afrika, e-Asia nase-Australasia. .
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LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The campaign can also be viewed on the Emirates YouTube channel, while Satellite and local TV stations including BBC World, CNN, Sky and the Discovery Channel are scheduled to showcase Emirates services throughout the Americas, Europe, the Middle East, Africa, Asia and Australasia.
- Stephen Wheeler, senior vice president of advertising for Emirates, outlined Emirates advertising plans for the near future stating, “The media campaign airs throughout May and June in the run-up to the key summer trading period and will then be followed by campaigns promoting the A380, the dedicated Emirates’.
- Position as the only airline in the world offering non-stop services to six continents from its hub in Dubai, this latest ad campaign also reflects the various nationalities of its staff, with Emirates cabin crews collectively hailing from over 100 different nations.
