Ezokuvakasha Kumele Zitshale Ngokuthula: UMongameli wase-US uBush utshele i-PATA

Imboni yezokuvakasha neyokuvakasha yomhlaba wonke ilinde ukubona ukuthi kuzokwenzakalani ngokulandelayo eMpumalanga Ephakathi. Ngemuva kokuziba ukungezwani okukhulayo kwezwe izinyanga, imboni yasuswa endaweni yayo yokunethezeka ngenxa yokukhuphuka okubukhali okusongela ukudiliza yonke indlu futhi.

Ukushintsha kwesimo sezulu kanye ne-AI kufiphele ezikrinini ze-radar. Njengoba usongo luzobonakala eminyakeni ezayo, ukuvakasha nezokuvakasha kufanele kuzulazule kanjani ezivunguvungwini zezwe futhi kuqale ukuhlela indlela eya ekusimameni kwangempela, ikakhulukazi i-SDG #16 (Ukuthula, Ubulungiswa, Nezikhungo Eziqinile)?

Kuleli phuzu lokuguquguquka komlando womhlaba wonke, ukufunda izifundo zomlando kungaba isiqalo esihle.

Kusukela ngawo-1970s, ingcebo yezokuvakasha nezokuvakasha iye yancipha futhi yageleza ngokuhlobene ngqo nentuthuko yezwe. Nokho, imboni yenze okuncane noma ayenze lutho ukuphakamisa ukubaluleka kwalobo buhlobo kanye nezinga lokuqaphela njengamandla okwakha ukuthula. Kunalokho, igxile ngokungafani emdlalweni wezinombolo.

I-'P' Yenzuzo AKUYONA enye yama-5Ps entuthuko esimeme (Abantu, Iplanethi, Impumelelo, Ukuthula, Nobambiswano). Nokho, u-'P' ongekho ubekwe eqhulwini kunabanye.

Eminyakeni engu-30 impela edlule kuleli sonto, mhla ziyi-18 kuMbasa 1994, ingqungquthela yaminyaka yonke yePacific Asia Travel Association (PATA) eKorea yaqala ngenkulumo yosuku kaMengameli ongasekho uGeorge W Bush Sr, lapho anxusa khona ukuthi iTravel and Tourism itshale imali. ukuthula.

Ngokubona ukubaluleka kwayo ngokomlando, ngayilondoloza ngokucophelela ingqungquthela ye-PATA nsuku zonke enaleso sihloko.

Ukubheka kabanzi ezinqolobaneni zami zomlando ezingenakuqhathaniswa kuzobonisa ukuthi ngo-1994, i-PATA yayinamalungu esahluko angu-16,000, amalungu emboni angu-2,000 kanye namanxusa, kanye nohulumeni kazwelonke, wezifundazwe, nowamadolobha angama-87.

Bekuyiqembu lezokuvakasha elihamba phambili emhlabeni, ngaphambi kwayo yomibili i-World Travel & Tourism Council (eyayisanda kusungulwa ngo-1990), neyayaziwa ngaphambili ngokuthi yi-UN World Tourism Organisation, ngaleso sikhathi eyayilungiswa kabusha. ngaphansi kukaNobhala-Jikelele ongasekho u-Antonio Enríquez Savignac.

Enkulumeni yakhe, uMnu Bush uchaze indawo yokusebenza engahlukile kakhulu kuneyanamuhla. Ukhulume “ngomhlaba ongenakubikezelwa ngokwandayo” ogcwele “abaholi abayinqaba nabaqinile.”

Wakhuluma ngohlelo lwezwe oluthuthukayo ngemva kokuwa koDonga LwaseBerlin ngo-1989, ukukhuphuka kweShayina, ukushuba kwesimo enhlonhlweni yaseKorea, futhi, vele, isimo saseMpumalanga Ephakathi ngemva kwe-Operation Desert Storm, umkhankaso wezempi ngokumelene ne-Iraq. ayengamele.

Phakathi kwakho konke lokhu, umyalezo wakhe ku-PATA wawucacile. I-PATA kufanele isebenzise isimo sayo namandla ukuze yenze “i-ejenti yokuthula.” Wengeze wathi, “Ngibheka i-PATA njengenhlangano yokuthula.

Nginikhuthaza ukuba nihlale nihamba phambili, nilwela izinguquko ezizozuzisa inhlangano futhi zilethe ukuthula emhlabeni wonke.”

Bekungokokuqala ukuthi umholi waleso sikhundla ahlabe umkhosi lokho kuxhumana engqungqutheleni yezokuvakasha yomhlaba. Ngokudabukisayo, njengezinye izinkulumo eziningi ezibalulekile ze-PATA, lawo mazwi awela eceleni.

Eqinisweni, ngo-1994, kwavela uhlaka olunamandla lokuthula nezokuvakasha e-Israel-Palestine. Ngo-1991, uMnu. Bush wehlulwa okhethweni lukaMongameli waseMelika.

Umlandeli wakhe, kusukela ngoJanuwari 1992, uBill Clinton osemncane, wayezama kanzima ukwenza isivumelwano sokuthula phakathi kukaNdunankulu wase-Israel ongasekho u-Yitzhak Rabin kanye nomholi wase-Palestine u-Yasser Arafat ngaphansi kwalokho okwakwaziwa ngokuthi yi-Oslo Accords.

Zombili izehlakalo ze-geopolitical zangaleso sikhathi zibe nomthelela ku-Travel & Tourism, kokungcono nokubi. I-Operation Desert Storm imise ukuhamba kwe-Travel & Tourism izinyanga ezimbalwa. Ngakolunye uhlangothi, izingxoxo zokuthula phakathi kwe-Israel-Palestine zaba nethonya elikhulu kwezokuvakasha eZweni Elingcwele. Lokho kwaphela kanye “nenqubo yokuthula” ngemva kokubulawa kukaGen Rabin Nov 1995 yiphekula elingumJuda elishiseka ngokweqile.

Ngokomlando, izehlakalo eziningi ziyisibonelo se-geopolitics kanye nokuxhumana kwezokuvakasha okuhle/okubi.

Ngasohlangothini olubi, ezokuvakasha zihlaselwe yiMpi yase-Iraq ka-1990-91, ukuhlasela kukaSepthemba 2001, impi yesibili yase-Iraq yango-2003, ukubulawa kukaRabin, izingxabano zaseSri Lanka naseMyanmar, ukuvukela umbuso nezinxushunxushu kwamanye amazwe afana neNepal, Thailand, Indonesia, Philippines nezinye eziningi. Ingxabano ye-India-Pakistan isidonsele phansi sonke isifunda saseNingizimu Asia amashumi eminyaka.

Ngakolunye uhlangothi, i-Travel & Tourism izuze ekupheleni kwezimpi zase-Indochina ngo-1979 kanye nokuwa koDonga LwaseBerlin eminyakeni eyi-10 kamuva ngo-1989. Amazwe anjenge-Ireland, iBosnia-Herzegovina, neRwanda nawo anikeza ubufakazi obanele bendlela ezokuvakasha. uhola inqubo yokwakha isizwe lapho ukuthula kuthatha indawo yezingxabano.

Namuhla, izingxabano ezimbili ezinkulu ezishubile yi-Ukraine-Russia kanye ne-Israel-Palestine. Kokubili kunomthelela ku-Travel & Tourism. Kepha "imboni yokuthula" ayinandaba ngempela inqobo nje uma zisahlala "zasendaweni" futhi izinombolo ze-post-Covid ziyaqhubeka nokubuya. Ungakhathali ukuthi zingaki izimpilo ezilahlekileyo ukuthi zibangela ukuhlupheka okungakanani, noma ukuthi yimalini emoshwayo.

Kuphela lapho isimo sisongela ukuba umhlaba wonke futhi siphazamise ukuhamba kohambo lapho noma ubani eqala ukunaka.

Ngamanye amazwi, imboni ayiboni nzuzo ekukhuthazeni, ekusimamiseni, nasekondleni izinzuzo zokuthula nokuzwana njengengxenye ehlala njalo ekuzinzeni kwabantu, ezokuphepha, nokuphepha.

Ivuka kuphela lapho imigqa engezansi yebhizinisi nenani lokufika kwezivakashi lisongelwa. Kungani?

Kungani abaholi bezokuvakasha nezokuvakasha, abenzi bezinqumo, abahleli bamasu, nabahleli benqubomgomo behluleka ukubona nokuhlonipha ukubaluleka kobudlelwane bokuthula nezivakashi?

Kungenzeka yini ukuthi izifundiswa azikaze ziyifundise njengesifundo futhi zithembise ukuthi zizolethwa osopolitiki? Iboniswa ezintengo zesitoko noma imibiko yekota yenzuzo nokulahlekelwa? Kuxoxwe ezindlini zebhodi zezinkampani? Icashunwe ezinkulumweni ze-NTO nabaphathi bezindiza?

Kungani ukubala ubhontshisi kubaluleke kakhulu kunokwakha ukuthula nokuzwana - umsuka wokusimama?

Lokhu kukhathazeka ngokuletha imiphumela yezinombolo, yezezimali kanye nezibalo kwakuyisizathu esikhulu esenza “ukuvakasha ngokweqile” kube umthombo wokushaqeka okukhulu. Kuthe sekwephuze kakhulu, imboni yaphaphama ibona imiphumela elimazayo yokukhula okungalawuleki, ukuminyana kanye nokuthuthuka ngokweqile. Kodwa okungenani yavuka.

Lokho akukenzeki ngesizathu sokwakha ukuthula ngezokuvakasha.

I-PATA ikhuluma Ngezinsongo zaseMpumalanga Ephakathi - futhi!

Uma ngibheka emuva, inkulumo ephakeme kaMnu Bush mayelana “nokutshala imali ngokuthula” nokunxusa i-PATA ukuthi “ihlale iphambili, ilwele uguquko oluzohlomulisa inhlangano nokuthula emhlabeni wonke” yayiwukumosha isikhathi nemali. Impela, inikeze i-PATA udumo nodumo, futhi yaphakamisa isimo sengqungquthela yaminyaka yonke. Kodwa kwakunjalo.

Ngakho-ke, njengoba i-PATA ilungiselela enye futhi ingqungquthela yaminyaka yonke ngoMeyi 2024 kanye nokukhethwa kwethimba elisha labaphathi bezikhundla, kungaba umqondo omuhle ukuqhathanisa isimo esinciphile nesincishisiwe senhlangano uqobo, kanye nezinga lenhlangano. okuqukethwe kanye nokuba khona kwengqungquthela yaminyaka yonke, emcimbini ka-1994. Bese wenza okufanayo ngesimo somhlaba wonke bese ubuza ukuthi i-Travel & Tourism ingakwazi yini ukugcina ikhanda layo linamathele esihlabathini mayelana nesimo sokusebenza esingazinzile, esiguquguqukayo nesingabikezeli.

Inkinga ye-Middle East izoba usongo olukhulu ekuthuleni okungenani kwesinye isizukulwane. Ukuthi unezintshisekelo ze-Gen Z enhliziyweni kuyilapho uziba lokhu kusongela okubanzi kwekusasa layo kuwukuphikisana ngokwemibandela. Ukushintsha kwesimo sezulu kanye ne-AI iphapheme uma kuqhathaniswa. Manje sekuwumthwalo wemfanelo omkhulu walesi sizukulwane samanje ukufunda izifundo zomlando nokudala izinkundla zezingxoxo ezibalulekile kanye nenkulumo-mpikiswano mayelana nokutshala imali ngokuthula.

Ekuphakameni kwenhlekelele ye-Covid-19, amazwi athi "Building Back Better," enza "Okujwayelekile Okusha" futhi aguqule "Inhlekelele ibe Ithuba." Yisikhathi sokuhamba inkulumo. Noma-ke injabulo yangemva kwe-Covid “yokuqina nokululama” ingase ibonakale iyinkohliso.