Ngomkhankaso osanda kusungulwa obhekele ezokuvakasha kanye ne-Kumarakom ehlomula ngendondo ehlonishwayo ye-Responsible Tourism Award e-World Travel Mart, e-London, akumangalisi ukuthi inqubomgomo entsha yezokuvakasha yavezwa yi-Kerala egxile ngokujulile ezinhlelweni ezisimeme zezokuvakasha. Le nqubomgomo iphinde ibe nokugqama okukhulu emkhankasweni wasekhaya walo nyaka. Imali yokugibela evuselelwe ngoxhaxha lwemikhiqizo emisha yezokuvakasha ikhonjiswe e-Chandigarh.
I-Kerala yashintsha yangena egiyeni eliphezulu ngenqubomgomo entsha yezokuvakasha kanye nemali yokugibela ehlukahlukene yokuvakasha enomthwalo wemfanelo, eyaqala ngesizotha emanzini aseKumarakom aphethwe yisundu ngo-2008 njengokuhlola. Namuhla, selikhule kakhulu futhi labonakala njengesiqubulo semojula ye-Kerala Tourism.
“Ukuqinisekisa ukufezeka kwenhloso ebekuhloswe ngayo ukukhuphuka ngo-100% ekufikeni kwezivakashi zakwamanye amazwe kanye no-50% kubavakashi basekhaya eminyakeni emi-5, sekusungulwe isiphathimandla esilawula ezokuvakasha. Lokhu kuzosiza ukumisa yonke imikhuba engemihle futhi kuqinisekise ukungenelela okungcono koMnyango wezokuVakasha ngokucubungulisisa kanye nohlelo lokukhishwa kwamalayisensi,” kusho uShri. Kadakampally Surendran, Hon. Ungqongqoshe Wezokuvakasha, Uhulumeni waseKerala.
I-Kerala, ivotele Indawo Yomndeni Engcono Kakhulu nge-Lonely Planet, Indawo Yokungcebeleka Engcono Kakhulu ka-Conde Nast Traveller, futhi owine Iziklomelo Zezokuvakasha Zikazwelonke Eziyisi-6 ngo-2016, inikeza usizo oludingeka kakhulu kanye nokujaha kwe-adrenaline kumhambi wayo ofuna uhambo. I-Kayaking, i-trekking, i-paragliding, kanye ne-rafting emfuleni eminye yemisebenzi eyenza ingxenye yephakheji ye-eco-adventure.
Futhi ngohlelo lwesi-5 lwe-Kerala Blog Express, ukuxhumana okuhlukile kwenkundla yezokuxhumana okuhlanganisa ama-blogger aphesheya kanye nabagqugquzeli ekhoneni nje, i-Kerala izilungiselela ukwamukela zonke izinhlobo zabahambi. I-Kerala Blog Express iqala ngoMashi 12.
Okuhlelelwe engxenyeni yokugcina yonyaka omunye umcimbi omkhulu we-B2B, i-Kerala Travel Mart. I-KTM, inxanxathela yokuqala ye-Travel & Tourism yase-India eye yasiza eminyakeni edlule ukukhombisa i-Kerala emhlabeni, iletha inhlangano yamabhizinisi kanye nosomabhizinisi abalandela imikhiqizo namasevisi ezokuvakasha e-Kerala angenakuqhathaniswa, endaweni eyodwa yokuxhumana nokuthuthukisa ibhizinisi. Uhlelo lweshumi lwalo mcimbi wezinsuku ezi-10 luqala ngoSepthemba 4, nawo ogujwa njengoSuku Lomhlaba Lwezokuvakasha.
Ukugxila komkhiqizo omusha
Kwabathanda ubuciko, umbuso ugunyaza imizila yamaphupho yase-Fort Kochi kanye nohambo lokuya e-Kochi Muziris Biennale, olushintshe isimo sobuciko besimanje baseNdiya namuhla futhi olusize ukwenza i-Kochi inhloko-dolobha yobuciko yaseNdiya. Kulabo abathanda umlando abafuna ukuzithutha baye kwesinye isikhathi, kukhona iMuziris Heritage Project. Izinsalela zechweba elake lachuma elinikeza upelepele, igolide, usilika namazinyo endlovu, elalivame ukuvalelwa ama-Arabhu, amaRoma, nabaseGibhithe kusukela ngekhulu lokuqala BC namuhla lilondolozwe kuwo wonke amamnyuziyamu angama-25 njengomsebenzi omkhulu wokongiwa kwamagugu eNdiya.
Okunye okunikezwayo endaweni yomlando i-Spice Route Project evuselela izixhumanisi zasolwandle zasendulo ezineminyaka engu-2000 futhi yabelane ngamafa amasiko namazwe angu-30. Lo mzamo osekelwa i-UNESCO udizayinelwe ukumisa kabusha izinhlangano zasolwandle zase-Kerala namazwe aku-Spice Route kanye nokuvuselela ukuhwebelana kwamasiko, umlando, kanye nesayensi yemivubukulo phakathi kwalawa mazwe.
UMbuso usuvele ubhalise ukukhula okumangalisayo kwabavakashi bamazwe ngamazwe nabasekhaya ngo-2016. Nakuba abavakashi bamazwe ngamazwe abafika e-Kerala ngonyaka wezi-2016 bebeyizi-10,38,419 - ukwanda ngo-6.25% kunonyaka odlule - abavakashi basekhaya abafika beyi-1,31,72,535, 5.67 futhi inyuke ngo-11.12%. Isamba semali engenayo senyuke kakhulu ngo-XNUMX% kunesibalo sangonyaka odlule.
“Iningi labavakashi bakwamanye amazwe lithutheleka eKerala ukuyozibonela ngamasiko akhona kodwa esizama ukukukhombisa ukuthi isiko lethu aligcini ngokudlalwa esiteji. Kugxilile endleleni yethu yokuphila, futhi umnyango uthatha izinyathelo ezincane kodwa ezibalulekile ekusizeni umhambi ukuba athole ukunotha kwe-Kerala, kungaba imikhosi yethu yasethempelini, ukudla, imisebenzi yezandla yasemaphandleni, amafomu esintu, noma izinhlobo zobuciko zendabuko nezidumile,” kusho uSmt. U-Rani George, i-IAS, uNobhala (Ezokuvakasha), uHulumeni waseKerala.
Ukuze kufinyelelwe emakethe yasekhaya, kuhlelwa uchungechunge lwemihlangano yobambiswano eMumbai, ePune, Jaipur, Chandigarh, Bangalore, Hyderabad, Visakhapatnam, Chennai, Kolkata, Patna, naseNew Delhi engxenyeni yokuqala ka-1. Imihlangano yokubambisana efana lokhu kunikeza ithuba uhwebo lwezokuvakasha emadolobheni afanele ukuthi luxhumane futhi lusungule ukuxhumana nokuthuthukisa ubudlelwano bebhizinisi nabadlali bemboni yezokuvakasha abahlukene.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- It is ingrained in our way of life, and the department is taking small but significant steps towards helping a traveler experience the richness of Kerala, be it our temple festivals, cuisine, rural crafts, folk forms, or traditional and popular art forms,” said Smt.
- For art aficionados, the state endorses the dreamy lanes of Fort Kochi and a pilgrimage to the Kochi Muziris Biennale, which has changed the landscape of contemporary Indian art today and has helped make Kochi the art capital of India.
- “To ensure the accomplishment of an ambitious target of a 100% increase in arrival of foreign tourists and 50% in domestic tourists in 5 years, a tourism regulatory authority has been formed.
