UMövenpick wembula umkhankaso omusha womhlaba wonke

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I-HotelsToIndulge ihlonipha izimpande eziqinile zomkhiqizo kwezobuciko bokupheka, kuyilapho ikhuthaza ukuxhumana okunengqondo ngokudla neziphuzo, nokuthutha izivakashi ezindaweni zamasiko, ubumnandi, kanye noshintsho emphakathini.

Amahhotela nezindawo zokungcebeleka eMövenpick ujabule ukwethula umkhankaso wawo omusha womhlaba wonke, Amahhotela Okuzijabulisa, eklanyelwe ukuhlanganisa ngobuchwepheshe umuzwa wesivakashi namandla aguqulayo okudla, idale ukuxhumana ngesiko, futhi ikhuthaze izivakashi ukuthi zizitike ngokuqaphela. Njengoba ucwile kumagugu omkhiqizo nefilosofi yobuciko bezokupheka nokuxhumana kwabantu, umkhankaso othi "ukuzeneka okwenziwe kahle" uhlanganisa ubuciko obugqugquzelwe ushokoledi, izithombe ezidlalwayo, kanye nezihambeli zendawo ezinetimu ye-gastronomy ezikhethwe kahle ukuze zondle futhi ezinothiswe umphefumulo.

Lo mkhankaso omusha ugqugquzelwe futhi waklanywa kusetshenziswa ucwaningo lwakamuva lwabathengi, olubonisa ukuthi abahambi emhlabeni wonke bachaza ukunethezeka “njengokuba nesikhathi sokuphumula nokuzithokozisa.”* Imininingwane nokutholakele kubonisa ukuthi abathengi baya ngokuya befuna okuhlangenwe nakho okuyingqayizivele futhi bayakubheka ngokucophelela. endleleni yokulinganisela impilo nokuphila kahle nokwaneliseka okungenangqondo kokujabulela ukudla neziphuzo. Lolu hlobo lokuzitika okulula lusenhliziyweni ye-Mövenpick ethos kanye ne Amahhotela Okuzijabulisa umkhankaso. Ngokuhlanganisa ukuzijabulisa okunempilo kanye nomthamo onempilo wokuzitika, uMövenpick ushisekela ukudala okuhlangenwe nakho okuphakeme kwezivakashi okunikeza injabulo yokuzalwa futhi kuguqule umhlaba ube indawo yamathuba angapheli, adlalayo.

"Amahhotela Okuzijabulisa izogqugquzela abahambi ukuthi bavakashele, bahlale, futhi bajabulele i-Mövenpick ohambweni lwabo, lapho ukuzitika kuhlotshaniswa kahle kuzo zonke izici zezivakashi,” kusho. Alexander Schellenberger, Chief Brand Officer, Accor. “Umkhankaso ufundisa ngefilosofi yomkhiqizo yokuzitika eyenziwe kahle, ehlanganisa yonke into kusukela esikweni lezinsuku zonke le-Chocolate Hour emahhotela aseMövenpick kuya ezinhlelweni zomkhiqizo zokuthanda iplanethi ezondla umhlaba wethu. Kuyisimemo senhliziyo yonke sokujabulela ukuhlala ehhotela okwanelisa isifiso sokudla – sothando, ukuxhumana, ukuhlola, nokuphila.”

Ifa nefilosofi yomkhiqizo “yokuzineka okwenziwa kahle” kwavela embonweni womsunguli we-Mövenpick u-Ueli Prager kanye nenkolelo yakhe yokuthi, “Asenzi lutho olungajwayelekile ngempela. Siphumelele ngoba simane senza izinto ezijwayelekile ngendlela exakile.” Nge Amahhotela Okuzijabulisa, i-Mövenpick izoba "indawo" yesiko lokudla eliletha abantu ndawonye, ​​​​enika amandla ukuxhumana, ishukumisa imizwelo, futhi idale izikhathi zokupheka eziyimilingo abahambi nabantu bendawo abafisa ukuzwa.

The new umkhankaso usekela ingxenye ebalulekile yohlelo lwesu lomkhiqizo lokuphakamisa ukuqwashisa ngomkhiqizo, ukuqinisa ukuma kwalo okuphambili, ukuthuthukisa ukuhambisana nezithameli eziyinhloko nezincane, futhi ujulise ukusebenzelana nokukhulumela ngokusebenzisa ulwazi oluphakeme, olungenasizotha noluyiqiniso. Amahhotela Okuzijabulisa iqala ngoSepthemba 2022 ngohlelo lwamasu lwemidiya olugxile ekuheheni izethameli kuzo zonke iziteshi zokuxhumana nedijithali.

“UMövenpick wenza amahhotela aphambili kodwa futhi ushokoledi omnandi, u-ayisikhilimu, ikhofi newayini. Ngokomqondo, umkhankaso uyahlekisa futhi ufana nenganekwane, umele izindawo lapho ususa khona ucezu odongeni futhi lwenziwe ngento emnandi. Ukubuyela emuva ezimpandeni zomkhiqizo, sithole amahlaya amaningi, i-hedonism, izikhathi zokupheka kanye nama-bon vivants. Amahhotela anokuzitika ngempela emnyombeni wawo, ukuzitika okwenziwa kahle, njengoba amaSwitzerland azi ngochwepheshe ukuthi kwenziwa kanjani. Thatha izitebhisi zikashokholethi nokhilimu zase-Dubai, i-honey drop from Marrakesh noma i-raspberry macaroon yase-Zürich. Lezi yizimemo ezicacile zokuthi uhlale umatasatasa,” kusho UJean-Guilhem Lamberti, Isikhulu Esiyinhloko Sokudala, i-Accor.

Njengengxenye yokuqala komkhankaso, uMövenpick usebenzisane nomculi wodumo u-Eric Lanlard, owaziwa ngelika-'Cake-Boy,' ngezikhathi ezikhethekile zokudla ezimakethe ezikhethiwe, eziqala nge-Middle East. Lokhu kuwa, uMövenpick uzomema abagqugquzeli nabadali bokuqukethwe ukuthi babambe iqhaza ku- Impelasonto Yokuzithokozisa no-Eric Lanlard e-Mövenpick Resort Al Marjan Island. Lona kuzoba owokuqala ochungechungeni lwemicimbi e-Mövenpick emhlabeni wonke ezoba nesipiliyoni esifana nekilasi likashokoledi master, izinsiza zangokwezifiso, amahora omphakathi agqugquzelwe ushokoledi, kanye nezidlo zakusihlwa ezihlaba umxhwele. Umqondo okhethekile we-Mövenpick Chocolate Hour oklanywe u-Eric Lanlard uzonikezwa kuwo wonke amahhotela angu-15 nezindawo zokungcebeleka eMpumalanga Ephakathi, e-Afrika naseTurkey ozomangaza futhi ujabulise izivakashi.

Ngaphezu kwemicimbi ye-on-property, i- Amahhotela Okuzijabulisa umkhankaso uzoba nomncintiswano wenkundla yezokuxhumana okhuthaza abantu ukuthi babelane ngezikhathi zenjabulo ezingalindelekile, ezingabhalwanga phansi. Lokhu kungase kusuke ezenzweni zomusa ezingahleliwe noma ukugijima ngokuthula kumdlali webhola oyintandokazi kuya ekuthwebuleni indlela ingane esabela ngayo ekulunyweni kwayo kokuqala ikhekhe likashokoledi noma ukubona izintaba ezimbozwe yiqhwa okokuqala ngqa. Yize izikhathi zingaqinisekile, umkhankaso wezenhlalo uyindlela eyodwa uMövenpick athatha ngayo isinyathelo sokukhumbuza abantu ukuthi impilo igcwele izikhathi ezincane zenjabulo nokuthi kufanele sonke silwele ukuzamukela nokuzibungaza. Ukuze ubambe iqhaza, abalandeli bomkhiqizo bangavele bathumele izithombe noma amavidiyo ku-Instagram besebenzisa i-hashtag ethi #HotelsToIndulge. I-Mövenpick izosebenza ngokubambisana neqembu elikhethiwe lozakwethu abakhethiwe ukukhuthaza umphakathi wabo oku-inthanethi ukuthi wabelane ngezindaba ezingalindelekile ezibashukumisa kakhulu ukuze bathole ithuba lokuwina imiklomelo ethokozisayo. Umncintiswano uzokwethulwa mhla zi-01 kuMfumfu 2022 futhi uphothulwe zingama-30 kuZibandlela 2022. Bheka Imigomo Nemibandela Yehhotela lase-Mövenpick ukuze uthole imininingwane eyengeziwe.

“UMövenpick, uyiqonda ngokujulile injabulo engalethwa wubuciko bezobuciko,” kusho U-Eric Lanlard, owaziwa ngelikaCake-Boy. “Kuyinjabulo ukusebenza no-Mövenpick futhi sisize ekudaleni lezo zikhathi eziyimilingo, ezingalindelekile ezenzeka lapho isivakashi sibamba iqhaza ekudalweni okudliwayo esingakaze sibe nakho ngaphambilini, noma ukunambitheka okuyosixhuma unomphela endaweni nesikhathi esikhethekile. Akunakuphikwa ukuthi okuhlangenwe nakho kokudla ngenkathi usohambweni kudala izinkumbulo ezinamandla.”

Ngaphezu kwalokho, i-Mövenpick iqhubekisela phambili isithembiso sayo somkhiqizo sokondla umhlaba futhi sikhuthaze izinguquko emphakathini ngomkhankaso wayo waminyaka yonke wokupha we-Kilo of Kindness. Iqala ngo-Okthoba, umkhankaso waminyaka yonke we-Kilo Womusa uzomema izivakashi, izivakashi kanye nomphakathi wase-Mövenpick ukuthi unikele ngokudla, izingubo zokugqoka noma izinsiza zemfundo emiphakathini entulayo emhlabeni wonke. Amahhotela aseMövenpick angaphezu kuka-45 kulo lonke elase-Afrika, e-Asia, eYurophu naseMpumalanga Ephakathi ahlelelwe ukusekela umkhankaso futhi asabalalise iminikelo ngokubambisana nezinhlangano ezisiza umphakathi.

Njengoba yasungulwa ngo-1948 njengendawo yokudlela okuhloswe ngayo ukucekela phansi ukudla okuhle, iMövenpick inolwazi olucebile lokuqamba kabusha i-gastronomic. Umlando wokupheka womkhiqizo uhlala ungumthombo oyinhloko wokukhuthaza umbono walo wokungenisa izihambi futhi wenziwa uphile Amahhotela Okuzijabulisa izithombe zomkhankaso - ngokusebenzisa ukudla njengesingathekiso esibonakalayo sokuzijabulisa kodwa okufinyelelekayo okunikezwa ezindaweni ze-Mövenpick emhlabeni jikelele.

Mayelana ne-Mövenpick

E-Switzerland, ngo-1948, u-Ueli Prager wadala i-Mövenpick, umqondo wokudlela oguquguqukayo lapho noma ubani angajabulela ukunambitheka kwewayini elimnandi, izikhathi ezimnandi nempilo emnandi. Namuhla, lolo hlobo lokwamukela izihambi luyaqhubeka kuwo wonke amahhotela aseMövenpick, lapho wonke umuntu engajabulela khona ubumnandi obubalulekile bempilo, ngezikhathi zokuzitika kwangempela. Njengoba kunamahhotela angaphezu kwe-110 nezindawo zokungcebeleka emhlabeni wonke kanye namanye angu-50 ahlelwe ngo-2025, i-Mövenpick ihlala ithembekile kumagugu ayo aseSwitzerland kanye nefa elicebile lokupheka, ehlonipha isithembiso somsunguli wayo sokwenza izinto kahle ngokwenza izinto ngendlela efanele. Ngokuqaphela indlela yomkhiqizo ehlanganisa yonke into ukuze kusimame, nokuzibophezela kwayo okujulile ezindaweni nemiphakathi yasendaweni, iGreen Globe iqambe i-Mövenpick inkampani yamahhotela esimeme kunayo yonke emhlabeni minyaka yonke kusukela ngo-2017. I-Mövenpick iyingxenye ye-Accor, iqembu elihamba phambili emhlabeni lokwamukela izihambi elibala ngaphezu kuka-5,300 izakhiwo kuwo wonke amazwe angaphezu kuka-110, kanye nebhrendi ebamba iqhaza KUKHO KONKE - i-Accor Live Limitless - uhlelo lokwethembeka kwendlela yokuphila olunikeza ukufinyelela ezinhlobonhlobo zemiklomelo, izinsizakalo, nolwazi.