I-Slovenia ne-Croatia Zijoyina Amabutho Okukhuthaza Ukuvakasha e-USA

I-Slovenian (STB) kanye ne-Croatian Tourist Boards (HTZ) yethula ngokuhlanganyela umkhankaso othi “Natural Yours – Taste, Feel, Love” e-USA, iphakamisa Slovenia futhi Croatia njengezindawo ezikhangayo zonyaka wonke. Le phrojekthi isekelwa yi-European Commission's Co-branding of Promotional Campaigns nge-European Travel Commission (ETC).

Umkhankaso uhlanganisa ikhasi elincane okwabelwana ngalo ku-VisitEurope.com kanye nezikhangiso zedijithali kuzo zonke izinkundla namaphrofayela omphakathi wemidiya ehlonishwayo yase-US, i-Conde Nast Traveler kanye ne-Wanderlust. Ukwengeza, umkhankaso we-YouTube ohlanganyelwe uzokhombisa amavidiyo okukhangisa, kanti inkundla yokucobelelana ngolwazi yama-ejenti abalulekile nozakwethu emakethe yase-US izokwenzeka njengoba unyaka uphela.

“I-USA, imakethe eyisihluthulelo yezokuvakasha yaseSlovenia, ithola ukunakwa okunikelwe yiSlovenian Tourist Board (STB) ngemizamo eqhubekayo, eqondiwe. Ibandakanya izivakashi eziqaphelayo, i-STB yenza umkhankaso wedijithali ophelele womhlaba wonke futhi isebenza nezinhlangano ezihlonishwayo ezifana ne-USTOA, i-Virtuoso, neSiginesha, kanye nemithombo yezindaba enethonya efana ne-National Geographic ne-CNN. Ukusingatha abavakashi base-US nezintatheli e-Slovenia kuthuthukisa nakakhulu ukubonakala. Ngokwengeziwe, isihlabani se-basketball saseSlovenia kanye nenxusa lezokuvakasha u-Luka Dončić uvula iminyango emakethe yase-US. Ngokuphawulekayo, umcimbi osezingeni eliphezulu othi 'I Feel Slovenia Night' e-Texas, obuhlelwe ngokubambisana neklabhu kaDončić, i-Dallas Mavericks, ubunengqungquthela yokuphromotha nokutshalwa kwezimali, okuhlanganisa nenkundla yokucobelelana ngolwazi yezokuvakasha yaseSlovenia. Ngokwakhela phezu kwale mizamo eyimpumelelo, i-STB, ngokubambisana ne-Croatian Tourist Board (HTZ) kanye ne-European Travel Commission (ETC), ikulindele ngabomvu ukukhuthazwa okuhlanganyelwe e-USA ukuze kuqiniswe impumelelo emangalisayo yezokuvakasha yawo womabili la mazwe,” kusho i-MSc. UMaja Pak, uMqondisi we-STB.

U-Kristjan Staničić, umqondisi we-Croatian Tourist Board, uphinde wagcizelela ukubambisana okuhle kakhulu phakathi kwe-HTZ, i-STB, ne-ETC, ngosizo lwezimali oluvela ku-ETC kulo mkhankaso wokuphromotha ohlanganyelwe: kanye ne-Slovenia ihlose ukugqamisa amagugu abo emvelo, ukuvakasha okusebenzayo, i-mono-gastronomy, amasiko, kanye neminikelo yokuvakasha eqhubekayo e-USA. Ngokuqiniseka ekubambeni intshisekelo yabathandi bokuvakasha baseMelika, lo mkhankaso ulwela ukuletha womabili la mazwe, kanye neYurophu yonkana, eduze njengendawo ephambili yomhlaba wonke yokuzikhethela.”

Imakethe yaseMelika iyimakethe ekude ebaluleke kakhulu kwezokuvakasha zaseCroatia naseSlovenia.