ITurkey ihamba phambili njengoba iYurophu ibona u-2023 ngaphambi kwamazinga angaphambi kobhubhane

The-WTM Global Travel Report, ngokubambisana neTourism Economics, ishicilelwe ukuze kuphawulwe ukuvulwa kwe-WTM London yalo nyaka, umcimbi wezokuvakasha nowezokuvakasha onethonya elikhulu emhlabeni.

Kulo nyaka wamanje, ukuhamba kwangaphakathi kuzobiza u-19% ngaphezu kuka-2019 uma kulinganiswa ngamadola, nakuba inani lokuvakasha lehle ngo-3% lisuka ezigidini ezingama-440 ngo-2019 laya ezigidini ezingama-428 ngo-2023.

I-Europe - okuyizinjongo zalo mbiko ehlanganisa i-UK neTurkey - iyisifunda esinevolumu ephezulu kanye nenani lokuvakasha kwangaphakathi. Uma ubheka isifunda ngokwezwe nezwe, izindawo ezinkulu okuyiwa kuzo zilulame kakhulu uma zilinganiswa ngama-euro. ISpain neFrance, izimakethe ezimbili ezinkulu kakhulu ezingena ngaphakathi, zingama-33% nama-31% ngo-2019 ngokulandelana. Kodwa-ke, zombili zisebenza kahle kakhulu yiTurkey - imakethe yesithathu enkulu kunazo zonke esifundeni - eqophe ukunyuka kwama-73% ngo-2019.

ICroatia, imakethe yeshumi ngobukhulu esifundeni, igqanyiswa njengomunye umdlali ovelele ngo-2023 okulindeleke ukuthi eze ngo-51% ngaphambi kwamazinga angaphambi kobhubhane.

Ukudlulela ku-2024, ukuqhubeka kwesicelo seTurkey njengendawo yokungena kuzoyibona iba izwe lesibili elibaluleke kakhulu esifundeni, i-Leapfrogging France eyehlela kunombolo 3 naphezu kokubona ukukhula konyaka phakathi kuka-2023 no-2024. Lo mbiko ubikezela nokuthi iPortugal izothola isabelo semakethe ngo-2024.

Ukuhamba kwezokungcebeleka kwangaphakathi e-UK kuyisicaba uma kuqhathaniswa namazinga angaphambi kobhubhane futhi kungasebenzi kahle ekubuyiseni kontanga, uma kulinganiswa ngama-euro. I-UK izoqeda u-2023 ngenani elifanayo nelika-2019, ukubuya okubuthakathaka okuvela ezimakethe eziyishumi ezihlaziywe, zonke ezingaphambili. Ngonyaka ozayo i-UK izokhuphuka kancane ngo-2019, ngokungafani namanye amazwe akhule kakhulu.

Ngaphezu kwalokho, isigaba sombiko esibikezela ukuthambekela kwangaphakathi kwe-2033 sibonisa ukuthi iSpain, iFrance neTurkey zizoqhubeka nomgudu wazo wokukhula, okwandisa inani ngo-74%, 80% no-72% ngokulandelanayo. Kodwa-ke, i-France ne-Turkey izokwehla endaweni eyishumi ephezulu, idlulwa yi-Thailand lapho ukukhuphuka ngo-178% kuyiqhubekisela endaweni yesine ngemuva kwe-US, China ne-Spain.

Ukubuka kuka-2033 futhi kucubungula uhambo lokungcebeleka oluphuma ngaphandle. I-UK yenza kangcono lapha kunakwezinye izindawo, ngenani lemakethe ephumayo lenyuke ngo-58% phakathi kuka-2024 no-2033 uma ilinganiswa ngamadola. Lokhu kungcono kune-Germany ephumayo (enyuke ngo-52%) kodwa ayinhle njengeFrance (86%) kanye neSpain (92%).

Kwenye indawo, ukusebenza kwamanje kwezimakethe zezokuvakasha zasekhaya kuqinile ngokungaguquki kulo lonke elaseYurophu, nesithombe esiphelele sangemva kobhubhane sihle. Imakethe yasekhaya yase-UK ngo-2023 iphakathi kweziqine kakhulu esifundeni sonke, idlula inani lika-2019 (elilinganiswa ngama-euro) ngama-28%. IGermany isalokhu ihamba phambili emakethe esifundeni kwezokuvakasha kwasekhaya kodwa ingama-17% kuphela ngaphambi kuka-2019.

Inani lokuvakasha kwasekhaya lizoqhubeka nokukhula libe ngowezi-2024, nazo zonke izimakethe ezinkulu ezisele ngaphambi konyaka wezi-2019. Lokhu kufaka phakathi iTurkey, imboni yayo yezokuvakasha yasekhaya nayo ibhalisela ukukhula okubalulekile ngokwesikhathi samaphesenti, nakuba isuka esisekelweni esincane kunokukhula okubonakala emazweni angenayo. Ekupheleni kwalo nyaka, ezasekhaya zizokwenyuka inani ngama-53% uma kuqhathaniswa nowezi-2019 nokukhuphuka okuzoqhubekela phambili ngo-2024.

UJuliette Losardo, uMqondisi Wemibukiso, iWorld Travel Market London, uthe: “Abahambi baseYurophu babalulekile empumelelweni yemboni yomhlaba wonke. Ucwaningo lukhombisa ukuthi imakethe ibuyile ebumnyameni ngemuva kwalolu bhubhane, okuyizindaba ezinhle kuwo wonke umuntu futhi kukhuthaza iqembu e-WTM London ukuthi liqhubeke nokusebenza kanzima ukuxhuma abathengisi nabahlinzeki bezohambo lokungcebeleka.

I-Turkey ibilokhu ingumsekeli we-WTM isikhathi eside. Kuyasijabulisa ukubona ukuthi imakethe yayo yangaphakathi neyasekhaya iyadlondlobala futhi sibheke ngabomvu ukusiza bonke ababukisi bethu base-Europe ukuthi baqhubeke nokukhulisa ibhizinisi labo.”