KINGSTON, Jamaica (September 3, 2008) – Namuhla, I-Jamaica Tourist Board yethule iwebhusayithi yayo entsha ye-VisitJamaica.com ngesikhathi sokusakazwa kwewebhu emhlabeni jikelele bukhoma kusuka e-Kingston, e-Jamaica ephethwe nguNgqongqoshe Wezokuvakasha u-Edmund Bartlett kanye noMqondisi Wezokuvakasha u-Basil Smith. Inikeza izidingo zomhambi womhlaba wesimanjemanje nowazi ngobuchwepheshe, iwebhusayithi izothuthukisa ulwazi lwesivakashi ngasinye sase-Jamaican ngaphambi kokuba zifike futhi yenze ukuhlela uhambo nokuhlola kuhlanganyele ngokuphelele.
Idalwe futhi yaklanywa isikhungo somhlaba wonke sokuqopha i-Draftfcb New York, iwebhusayithi iwukuzalwa kabusha kokuba khona kwe-inthanethi ye-Jamaica futhi izonikeza ukubukeka okusha nomuzwa ogxile ekukhangweni okuhlukahlukene kwezwe, imisebenzi kanye nezindawo zokuhlala ezisukela “ku-Ritzy” kuye “ku-Roadside. ”
“Isizindalwazi siyindlela enhle ngathi yokwenza uchungechunge lwama-Jamaican aphile. Sidale amathuluzi awusizo nokuqukethwe okusha, kanye nolwazi olucebile, olusebenzisanayo ekhasini eliyisiqalo oluthatha umsebenzisi ukusuka ku-“Ritzy” kuye ku-“Roadside” ngokuphazima kweso,” kusho u-Joni Rentz, umqondisi wokudala we-Draftfcb.
Izivakashi zizokwazi ukuhlola ukuthi i-Jamaica inikeza ini ngokuzizwisa okubandakanyayo nokugxilisa ingqondo okuhlanganisa abantu bezwe, amasiko, ubuciko, umculo, ukudla, umlando, izindawo ezihehayo kanye nezinhlobonhlobo zezindawo zokuhlala. Zibingelelwe ngenguqulo ye-tempo ejabulisayo ye-One Love, izivakashi zizomenywa ukuthi zisebenzise umsebenzi othi “slider” ozobaqondisa ku-“Ritzy” yase-Jamaica ukuya ku-“Roadside” okunikezwayo ngokusebenzisa ulwazi olukhanyayo, izithombe ezinyakazayo namavidiyo. Izivakashi zizomenywa ukuthi "ziphendukise" isithombe ngasinye ukuze zifunde kabanzi futhi zilondoloze izintandokazi zazo ekhasini eliqondene nawe lokuhlela uhambo elibizwa ngokuthi "My Jamaica." Isici sizophinda sibavumele ukuthi bathumele i-imeyili futhi babelane nabangane nomndeni.
I-VisitJamaica.com entsha izoziqhayisa ngezinye izici ezibalulekile ezihlanganisa ukusebenza okuthuthukisiwe, okuqukethwe okubuyekeziwe, isikhathi sokuphendula esisheshayo, ukulandelelwa kwe-GPS kwezindawo eziyintandokazi kanye ne-Google Amamephu.
Ngesikhathi sokusakazwa kwewebhu, umqondisi wezokuvakasha, u-Basil Smith, umemezele ukubambisana okusha ne-Travelocity.com, okuzosebenza njengenjini yokubhuka ku-inthanethi yabathengi abafisa ukubhuka amaphakheji eholide ngokusebenzisa isayithi.
Ukugcina umfutho futhi njalo ushayela izethameli ezintsha ukuthi zixhumane newebhusayithi, ukukhushulwa kwabathengi kuzokwethulwa nge-Travelocity nenkampani yemithwalo i-Eagle Creek, kanye nokuphromotha nge-Amazon.com kanye ne-Universal Music ekhuthaza isipho somculo sase-Jamaica.
Umqondisi uSmith waphawula, “Ezingeni eliyisisekelo, i-VisitJamaica.com entsha iyindlela ethuthukisiwe yokuxhumana nokufundisa abahambi mayelana nokwehlukahlukana namasiko ase-Jamaica. Kuzoba yindlela yokufinyelela embonini yezokuvakasha kanye nabagqugquzeli emhlabeni jikelele kanye nokugcina isikhundla se-Jamaica njengendawo yokuqala yezokuvakasha yaseCaribbean.”
U-Mark Amorelli, i-Draftfcb Senior Vice President, umqondisi wokuphatha iqembu, wanezela, "Isayithi elisha lizoqhubeka nokuletha "uma usuhamba, uyazi" futhi linikeze amakhasimende ukuqonda okujulile kweminikelo eyingqayizivele yase-Jamaica. Umgomo wethu uwukuguqula ababuka ku-inthanethi babe ababhuki.”
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Created and designed by worldwide agency of record Draftfcb New York, the website is a rebirth of Jamaica's online brand presence and will offer a fresh look and feel focusing on the country's diverse attractions, activities and accommodations that range from “Ritzy” to “Roadside.
- It will be a medium to reach the travel industry and influencers around the world and to maintain Jamaica's position as the premiere Caribbean tourism destination.
- We created useful tools and new content, as well as a rich, interactive experience on the homepage that takes the user from “Ritzy” to “Roadside” in a flash,” said Joni Rentz, Draftfcb creative director.
