ILODDON — Inhlangano yezokukhangisa yaseBrithani idlwengule inkampani yezindiza ebiza kancane yase-Ireland, iRyanair ngoLwesithathu ngesikhangiso sezindiza esikhombise intokazi egqoke okwengane yesikole.
I-Advertising Standards Authority (ASA), eqapha izinto ezisakazwayo kodwa engenawo amandla okuhlawulisa abephula umthetho, ithe lesi sithombe “asiwumthwalo wemfanelo” njengoba sibonakala sihlobanisa amantombazane asemasha nokuziphatha okuvusa inkanuko yobulili.
Isikhangiso esigcwele ikhasi ngaphansi kwesibhengezo esithi “Hottest” kanye nokuphromotha “Imali Yokubuyela Esikoleni”, sikhishwe emaphephandabeni amathathu asakazwa ngezigidi ezingu-3.5 ngo-August odlule.
I-ASA ithole izikhalo ezingu-13 kubafundi abathole ukuthi iyacasula.
"Sicabange ukuthi ukubukeka kwakhe nesimo sakhe, esinesihloko esithi 'Hottest', kubonakala kuhlobanisa amantombazane asemasha nokuziphatha okuvusa inkanuko yobulili futhi wayengenandaba futhi engase adale amacala anzima noma asabalele," inqume.
Ngakho-ke, yephule imithetho yekhodi yokukhangisa mayelana nomthwalo wemfanelo emphakathini kanye nokuziphatha okuhle, yengeza, iyala i-Ryanair ukuthi ihoxise isikhangiso futhi iqinisekise ukulandelwa kwekhodi esikhathini esizayo.
I-Ryanair itshele i-ASA ukuthi isibalo sezikhalazo besincane uma siqhathaniswa nokufundwa kwamaphephandaba okuhlangene nokuthi isiketi esifushane salo modeli kanye ne-midriff engenalutho kumane kuveze izitayela zesimanje.
Inhloko yezokuxhumana kule nkampani uPeter Sherrard uthe angeke isihoxise lesi sikhangiso njengoba amaphephandaba amaningi ahamba phambili ehlale ethwebula izithombe zabesifazane bengagqokile noma begqoke kancane.
“Lokhu akuwona umthetho wezokukhangisa, wukuhlola nje. Lesi sigejane sama-dimwits angakhethwanga ngokusobala awakwazi ukubusa ngendlela efanele futhi engachemile kwezokukhangisa,” wengeza.
I-Ryanair isizuze udumo ngezikhangiso zayo eziseduze.
NgoLwesithathu, abameli bakaMengameli waseFrance uNicolas Sarkozy nentombi yakhe uCarla Bruni bathi bayisa inkampani yezindiza enkantolo ngokwephula ubumfihlo babo ngemuva kokusebenzisa isithombe salezi zithandani esikhangisweni.
NgoZibandlela (December) wonyaka odlule, laxazulula icala ngaphandle kwenkantolo nowayengundunankulu waseSweden, uGoeran Persson, ngokusebenzisa isithombe sakhe esikhangisweni ngaphandle kwemvume yakhe.
Inhlangano yabathengi baseSpain igxeke iRyanair ngenyanga efanayo ngekhalenda lapho abaphathi bayo basemoyeni babethwetshulwa begqoke amabhikini. Futhi ngoSepthemba yahoxisa isikhangiso esihlekisa ngesitatimende sikandunankulu waseSpain.
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