Unyaka ka-2019 bekuwunyaka obalulekile weQembu le-Iberostar, elimakwe ngenqubekelaphambili enkulu ekuzibophezeleni kwalo kwezokuvakasha ezinomthwalo wemfanelo. Ngaphandle kwesimo sokungaqiniseki kwezomnotho nezepolitiki, inkampani iqede unyaka ngenzuzo yezigidigidi ezingama-2,35 zama-euro, i-5% ephakeme kunango-2018 kuyo yomibili le minyaka. Iphinde yakha amathuba emisebenzi emisha eyizi-2,000, okulethe isamba sabasebenzi emhlabeni wonke abangaphezu kuka-34,000. Unyaka ka-2020 ubukeka uzokuba unyaka othokozisayo nonezifiso zeQembu le-Iberostar, eligxile ekuhlanganiseni ubuholi balo bezokuvakasha ezinomthwalo wemfanelo ngohlelo lwayo luka-2030. Inkampani iyaqiniseka ukuthi ezokuvakasha ezinomthwalo wemfanelo ziyisici esibalulekile esihlanganisa zonke izici zebhizinisi, kuqala ngokwakhiwa kwehhotela futhi idlulele ekunakekeleni imvelo, inhlalakahle yabantu, i-gastronomy enempilo nokuzijabulisa okuhlanganisa ukuzijabulisa nokugxilisa abantu abasha ngezindinganiso. . Umphumela uwukuzizwisa okuhlukile kwesivakashi okubonakala ngekhwalithi evelele, ehlanganiswe i-DNA yeqembu futhi ehlotshaniswa nezinjongo zomkhiqizo walo. Okuhlangenwe nakho okuhambisana nokutshalwa kwezimali okukhulu kwezobuhlakani bezentengiselwano, ukusebenza kahle, ithalente kanye noguquko lwedijithali oluzoveza izici ezibalulekile zesikhathi esizayo - esesivele sifikile - zochungechunge lwethu lwamahhotela, kulo nyaka oluzobe luqala ukukhulisa okucatshangelwe ngokucophelela. uhlelo. Izinhlelo zokunwetshwa zika-2020 Iqembu le-Iberostar kulindeleke ukuthi livule amahhotela amasha ayi-11 ngo-2020. Ingxenye yamahhotela edolobha izoqhubeka nokukhula ngezivulo ezintathu ezinkulu: i-Iberostar Grand Fontana di Trevi enezinkanyezi ezinhlanu, emaphakathi neRoma; i-Iberostar Selection Teatro Albéniz, ihhotela lesibili leqembu eMadrid kanye nesakhiwo sezinkanyezi ezinhlanu esiziqhenya ngendawo ephambili eduze kwePuerta del Sol; kanye ne-Iberostar Selection Miraflores, ihhotela lezinkanyezi ezine elisenkabeni ye-Lima, ePeru. Lawa mahhotela amasha ayingxenye yengxenye yamahhotela edolobha: amabhilidi aphambili ezindaweni eziphambili enkabeni yamadolobha ezivakashi ahamba phambili emhlabeni. IQembu le-Iberostar nalo lisazibophezele ezindaweni ezingokwesiko njengeMajorca, lapho njengamanje lisebenza khona amahhotela ayi-17. Le nombolo izokwengezwa maduze nge-Iberostar Heritage Llum Portocolom, ihhotela lezinkanyezi ezinhlanu elisechwebeni lokudoba futhi elihlotshiswe ngezinto eziphilayo, kanye ne-Iberostar Cala Domingos, ihhotela lomndeni eliziqhayisa ngendawo ephambili engasebhishi. IQembu liyaqhubeka nesu lalo lokukhulisa eMontenegro, lapho lizobe livula khona amahhotela amasha amathathu: i-Iberostar Bijela Delfín kanye ne-Iberostar Bijela Park, amahhotela ezinkanyezi ezi-2 alungele imindeni, kanye nezinkanyezi ezinhlanu i-Iberostar Selection Kumbor, emi olwandle e-Kotor Bay. Okubonwa yinkampani nakho kusalokhu kugxilile eCuba, lapho izophinde ivule khona amahhotela amasha amathathu: i-Iberostar Selection Almirante, okuwukuphela kwehhotela lezinkanyezi ezinhlanu ebhishi lase-Guardalavaca; i-Iberostar Selection Esmeralda e-Cayo Cruz kanye ne-Iberostar Bella Costa etholakala ngasogwini lolwandle e-Varadero. Unyaka wezi-2020 uzoletha inqubekelaphambili enkulu kanye nokuhlanganiswa kwenani lamaphrojekthi amasha ezindaweni ezifana ne-Los Cabos ne-Litibú (Mexico) ne-Aruba. Iphothifoliyo yamahhotela iyinto ehamba phambili yenkampani ngokwekhwalithi nokukhula. Izinqumo zokutshalwa kwezimali zisekelwe kumibandela emisha eqinisekisa ukunakekelwa okuphezulu kwendawo ezungezile. Ngo-2020 kuzovulwa kabusha i-Iberostar Royal Andalus elungiswe ngokuphelele, ogwini lwaseLa Barrosa (Andalusia, Spain) kanye ne-Iberostar Hacienda Dominicus (Bayahibe, Dominican Republic). Bajoyina i-Iberostar Selection Bávaro kanye ne-Coral Level e-Iberostar Selection Bávaro nayo evuselelwe kulo lonke. I-Coral Level umqondo omusha wehhotela oklanyelwe ukunikeza izivakashi umuzwa ongcono kakhulu ezindaweni ezikhethekile ngaphakathi kwendawo yokungcebeleka. Ngokungeziwe ekufinyeleleni ngokugcwele kuzo zonke izinsiza nezinsiza zale ndawo, izivakashi zingajabulela neyazo indawo yokuphumula, indawo yolwandle yangasese, indawo yokubhukuda yangaphandle kanye nesitolo sokudla esinokupheka kombukiso noma i-á la carte, kanye nohlu lwezinye izinkonzo eziqondene nawe. , izaphulelo ezikhethekile nezinkonzo ze-gourmet. Njengoba u-Sabina Fluxà, iPhini likaSihlalo kanye ne-CEO ye-Iberostar Group achaza, “sibonga ukuzikhandla nokuzinikela kwabo bonke, sibekwe phambili kwezokuvakasha ezinomthwalo wemfanelo ezisekelwe kukhwalithi. Sinombono ophelele wezokuvakasha ezinomthwalo wemfanelo ofinyelela kuzo zonke izinhlelo zethu. Ukuqala ngezindlela zokwakha ezinomthwalo wemfanelo, sengeza izindinganiso zethu kanye ne-DNA eyingqayizivele, ifilosofi esekelwe ekudleni okunempilo, ukuphila kahle komzimba kwezihambeli zethu kanye nokuzijabulisa okusekelwe entweni yezihambeli zethu ezincane. Nokho akukho kulokhu obekungenzeka ngaphandle kwethalente elihle kakhulu nomuzwa oqinile wobuhlakani bezobuchwepheshe nezohwebo”. I-Ajenda Yango-2030 Ukuzinikela nobuholi beQembu le-Iberostar emkhakheni wezokuvakasha okunomthwalo wemfanelo, okubonakala njengokuzibophezela okukabili kubantu nakwezemvelo, bathole ukuqashelwa okwanele ohlelweni lwakamuva lwe-WTM yaseLondon, lapho inhlangano ye-Wave of Change yathola khona imiklomelo emikhulu emibili. IQembu lenza inqubekelaphambili encomekayo kuzo zontathu lezi zindawo ezifakwe ku-Wave of Change - okuwukuthi ukuqedwa kwepulasitiki esetshenziswa kanye kanye nokudlulela emnothweni oyindilinga, ukugqugquzelwa kokusetshenziswa kwezinhlanzi ngendlela efanele, nokunakekela impilo yasogwini - ukuthola imiphumela encomekayo, a inani lazo libhalwe ngezansi: • Amapulasitiki asetshenziswa kanye asusiwe kuwo wonke amagumbi emhlabeni jikelele, okwathi ngo-2019 kwasika imfucumfucu yepulasitiki ngamathani angama-523. • Iketango elokuqala e-Spain, kanti lingelesine e-Europe ukuthola izinga le-Chain of Custody lezinhlanzi ezizinzile. Njengamanje kunezindawo zokudlela ezi-7 eziqinisekisiwe e-Spain, Mexico nase-Dominican Republic. Ezinyangeni ezingu-18 zokuqala ngemva kokunikezwa isitifiketi, kwadliwa amathani angu-130 alolu hlobo lwezinhlanzi kanye nemikhiqizo emisha engama-75 eqinisekisiwe. I-15% yabahlinzeki, ebalwa ngaphezu kuka-60% yenani lesamba sezinhlanzi ezidliwe, nabo banaso lesi sitifiketi. • Inkampani iqhubekela phambili nocwaningo ngezempilo yasogwini oluvela kulebhu yayo yamakhorali e-Dominican Republic, evulwe ngoJuni 2019. • Kulo nyaka, usihlalo wenyuvesi i-Iberostar del Mar, esungulwe yiQembu ngokubambisana neNyuvesi yase-Balearic Islands, inikeze imifundaze eyi-10 yezifundo ze-ecology yasolwandle. Ngo-2020, i-Iberostar Group ibeka umnotho oyindilinga phakathi nendawo yesu layo. Isibonelo salokhu kuzibophezela ubulungu benkampani ku-CE 100 Network ye-Ellen MacArthur Foundation, ehamba phambili emhlabeni wonke kwezomnotho eziyindilinga. Ngenxa yalokho, inkampani manje isizibandakanye ngokuqondile ohlelweni lokusungula olungaphambi kokuncintisana oluklanyelwe ukwethula izinhlelo ezintsha emkhakheni wezokuvakasha. NgoZibandlela wezi-2019, i-Iberostar iphinde yajoyina umkhankaso weBusiness Ambition for 1.5 °C, umkhankaso we-UN okuhloswe ngawo ukuzuza ukukhishwa kwe-zero ngo-2050. I-Iberostar Groups' 2030 Agenda isekelwe ezinhlosweni eziyinhloko ezingu-3 kanye nemisebenzi emikhulu emi-5. Imigomo ihloselwe (i) ukwanelisa umbono okwabelwana ngawo nezihambeli mayelana nezokuvakasha ezinomthwalo wemfanelo kanye nokwandisa inani lamakhasimende akhetha amahhotela ochungechunge ngevelu ehlukanisiwe ehlinzekwa yi-Wave of Change; (ii) ukuqhubeka nokuhola indlela ebheke kwezokuvakasha okunomthwalo wemfanelo ngokwandayo kanye (iii) nokwandisa ukuzibophezela kwemboni ezimele ekunakekeleni izilwandle. Ukufeza lezi zinhloso kuzokwenzeka kuphela ngokubamba iqhaza ngokuzinikela kwabo bonke ababambiqhaza be-Iberostar, okuhlanganisa abasebenzi, izivakashi, abahlinzeki, ozakwethu nabaphathi. Mayelana nemisebenzi emihlanu emikhulu, imi kanje: 1. Wonke amahhotela e-Iberostar azobe esesebenzisa ipulasitiki eyodwa kuzo zonke izindawo ekupheleni kuka-2020; ukukhishwa okungenayo imfucuza ngo-2025 kanye ne-net zero carbon emissions ngo-2030. 2. I-Iberostar izotholakala ngokuzibophezela ngo-2025. 3. I-Iberostar izotshala empilweni ye-ecosystem kuzo zonke izindawo zayo zamahhotela, futhi izibophezele ekuqinisekiseni ukuthuthuka kwayo ngo-2030, ngaleyo ndlela ikhulise ikhwalithi yezokuvakasha yezindawo zayo. 4. Ngo-2023, u-90% wezivakashi ezihlala ne-Iberostar zizobe sezikwazi ukunyakaza kwe-Wave of Change, okuzothi ngo-2025 kube esinye sezizathu ezibalulekile zokuthi kungani izivakashi ezingu-60% zikhetha i-Iberostar. 5. Inani lamahhotela kuphothifoliyo ye-Iberostar aphethe isitifiketi sokuvakasha esinesibopho se-Iberostar noma lelo lozakwethu abaqinisekisiwe lizobe seliphindeke kabili ngo-2030. UGloria Fluxà, iPhini likaSihlalo we-Iberostar Group kanye neChief Sustainability Officer, wachaza ukuthi “Ezokuvakasha zingomunye wemikhakha ethuthukayo ngokushesha, ngakho ukukhula okusimeme sekuyinkinga ebalulekile. Imboni ibhekana nenselelo ngemizamo ephambili, kusukela ekwakhiweni komnotho omusha ozosetshenziswa amapulasitiki kwezokuvakasha kuya ekubekeni imigomo yokungachemi kwekhabhoni yawo wonke umkhakha. Lapha eQenjini le-Iberostar siqhubekela phambili, sifuna ukuqinisekisa impilo yazo zonke izimiso zemvelo ngo-2030, ngokuqonda ukuthi kudingeka izinyathelo eziphuthumayo ezengeziwe ukuze kuvikelwe izinhlobonhlobo zezinto eziphilayo zasolwandle”. Okuhlangenwe nakho kwesivakashi: i-gastronomy igxile empilweni enhle, impilo enhle kanye nokuzijabulisa okunamagugu Uma kuziwa ekunakekeleni abantu okubalulekile, ngo-2019 i-Iberostar Group yenza utshalomali olukhulu ukuze isungule izinto ezintsha ngokuzibophezela emikhiqizweni nasezinkonzweni ezidalwe ngalo mqondo: • Ukudla Okuqotho: impilo-mpilo- i-gastronomy esekelwe. Lokhu kuqukethe ukusetshenziswa komkhiqizo omusha, wemvelo olungiselelwe kusetshenziswa izindlela zokuzenzela; inhlonipho ngokudla esikudlayo kanye nemvelo; kanye nesifiso sokuthola amasiko amasha nezindawo nge-cuisine. • Ukuphila: umqondo oletha okuhlangenwe nakho okunempilo ngaphakathi nangaphandle kwehhotela, okuvumela izivakashi ukuba ziphinde zixhumane nengaphakathi lazo. • I-Star Camp: ukuzijabulisa okusekelwe enanini kwezingane okuqinisekisa futhi ukuzijabulisa nokuxhumana nemvelo. Kugxilwe enguqukweni Izinguquko kwezobuchwepheshe, ezilandelela ibalazwe lomgwaqo kumabhizinisi jikelele, nazo zithinta izinqubo eziningi zenkampani. Njengoba u-Javier Delgado Muerza, Isikhulu Esiyinhloko Sezohwebo Nedijithali se-Iberostar Group, egqamisa, “kwa-Iberostar inhloso yethu uwukusebenzisa ngokugcwele amathuba amasha, ahlala edinga izinguquko kanye nokuguqulwa kwebhizinisi. Kungumbuzo wesimo sengqondo. I-Iberostar ibheka ukuthi inselele enkulu kakhulu iwukukwazi “ukulandela” abasebenzisi bethu, senze ukunikezwa kwethu kuhambisane nezidingo zabo kanye nezintandokazi zabo ngendlela esheshayo nephumelelayo. Izinga loshintsho liyashesha futhi lezo zinhlangano kuphela ezikwazi ukuhambisana nalo, ukulifaka ku-DNA yazo zizoqhubeka nokuba ngabadlali abakhulu abaphumelelayo esikhathini esizayo ”. I-Iberostar yethule izinto ezintsha eziningi ngo-2019, okuhlanganisa ukubhukha kwegumbi okusekelwe ngezwi, okuhlanganisa ingxenye yohlu lwayo ku-Google Assistant. Unyaka ka-2019 uphinde waba nokuthuthuka okusekelwe kwezobuchwepheshe kunethiwekhi yabahlanganyeli bawo. Okunye okugqamile kwaba yisivumelwano ne-Amazon sokulethwa kokuthenga kwezivakashi. Le nkampani iphinde yasungula i-Data Analytics & Transformation Office (i-DATO), eklanyelwe ukuhlanganisa nokuphatha idatha yeyunithi ngayinye yebhizinisi, inikeze umbono ohlangene nohlanganisiwe wedatha ozowavumela ukuthi asetshenziselwe amandla awo agcwele futhi enze ngcono izinqumo- ukwenza izinqubo. Ngokombono wezohwebo, i-Iberostar Group nayo iyashintsha. Uchungechunge lwamahhotela ngokwesiko lubambe ubudlelwano obuqinile nomkhakha wokusabalalisa osaqhubeka nokukhula, okuletha ozakwethu abasha njengengxenye yenguquko yalo esheshayo neqhubekayo.
