IMadrid yaqokwa njengemihlangano ehola phambili emhlabeni kanye nendawo okuyiwa kuyo engqungqutheleni kumagazini wama-26 we Ama-World Travel Awards 2019 (WTA). U-Almudena Maíllo, ikhansela elibhekele ezokuVakasha eMkhandlwini waseMadrid, kanye noDavid Noack, umqondisi weMadrid Convention Bureau, baqoqe umklomelo kumsunguli we-WTA uGraham Cooke emcimbini obubanjwe izolo ebusuku eRoyal Opera House eMuscat (Sultanate of Oman).
IMadrid iphakanyiswe emikhakheni emibili: “World's Leading Business Travel Destination 2019” kanye ne- “World's Leading Imihlangano & Indawo Yengqungquthela 2019”. Iphinde yaphakanyiswa esigabeni sakamuva ngo-2018, kodwa kulo nyaka ithathe indawo yokuqala, ishaya iLas Vegas - emncintiswaneni we-six-win wedolobha- kanye nabanye abancintisanayo abayishumi okubandakanya iParis, iDubai, iHong Kong ne-Abu Dhabi. Ngaphambi kokufinyelela kowamanqamu womhlaba, iMadrid iphinde yathatha indawo yokuqala esigabeni se- "Europe's Leading Imihlangano & Indawo Yengqungquthela" unyaka wesibili kulandelana emhlanganweni wesifunda weWorld Travel Awards ngoJuni.
Ukusebenzisana komphakathi nezizimele kanye noguquko olwehlukile lweMadrid, kufaka phakathi izinhlelo zokuvula amahhotela amasha nezindawo zemicimbi, kanye nezinga eliphakeme lokwaneliseka phakathi kwamakhasimende kanye nochwepheshe konke kuqinisa isithombe sedolobha emhlabeni jikelele, futhi bekuyizinto ezibalulekile ekuqiniseni isikhundla salo njengomhlaba umholi futhi ayinike amandla okudlula izibalo zebhizinisi zangaphambilini.
AmaWorld Travel Awards, abanjwa kusukela ngo-1993, aziwa ngokuthi ama- “Tourism Oscars” kule mboni futhi abheka ukufaneleka kuyo yonke imikhakha yawo ebalulekile. Zibonisa nezinga eliphakeme lokubamba iqhaza kochwepheshe bemboni emhlabeni jikelele. Ebhekwa emhlabeni wonke njengophawu lokwenza kahle embonini yezokuvakasha, uhlelo lwaminyaka yonke lwe-WTA lumboza umhlaba wonke ngeGrand Tour. Ukulandela uchungechunge lwemikhosi ye-gala yesifunda, imiklomelo iphetha ngeGrand Final yomhlaba wonke.
"Lo mklomelo wedolobha laseMadrid uhlonipha umsebenzi, ukutshalwa kwezimali nokusebenza ngobunyoninco kwazo zombili izinhlaka zikahulumeni kanye nezinkampani ezizimele, ngenhloso yokukhombisa ukuthi iMadrid ingumholi womhlaba wonke ezintweni ezithinta umkhakha we-MICE," kusho u-Almudena Maíllo. Nsuku zonke, uMkhandlu Wedolobha LaseMadrid kanye nezinkampani ezizimele zisebenza ngokubambisana neMadrid Convention Bureau, umzimba onamathele eMadrid Destino kanye noMnyango Wezamasiko, Ezokuvakasha nezeMidlalo woMkhandlu Wedolobha, ukufeza inhloso yokubeka inhlokodolobha yaseSpain njenge-MICE ehamba phambili indawo yezokuvakasha.
IMadrid, ehola indawo yamagundane
Ngokwe-2018 MICE Tourism Market Study, eyenziwe yinkampani iMadison ngokucela kwe-MCB, imihlangano engama-23,330 yabanjelwa eMadrid ngonyaka ka-2018. Lokhu kwakungu-15% ngaphezulu kunango-2017, futhi inani lababekhona lenyuka ngo-11%. Ngamagama aphelele, inani labahlanganyeli lenyuke lisuka ku-1,155,645 laya ku-1,284,515.
Ngaphezu kokuthola ama-World Travel Awards eyibona njengemihlangano ehamba phambili emhlabeni kanye nendawo okuyiwa kuyo engqungqutheleni ngo-2019 nanjengendawo ehamba phambili eYurophu ngo-2018 nango-2019, idolobha laseMadrid libuye libe sesithathu ohlwini oluphezulu lwe-ICCA emhlabeni wonke, oluhlanganiswe nedatha engaphezulu kwe-1,600 izindawo, futhi uyilungu leBestCities Global Alliance.
Ngokuphikisana nalokhu okwenzeka ngemuva, ukuqokwa kukaMadrid njengomsingathi weNgqungquthela Yezemvelo ye-COP25 ezayo kungumphumela wobungcweti bedolobha, ukusebenzisana kwalo nezinhlangano kanye namandla alo okuhlangabezana nezimfuno zabahleli. Njengoba kulindeleke ukuthi kube nochwepheshe abangama-20,000 XNUMX abazohambela le ngqungquthela, inhlangano iqale eMadrid esikhathini esiyirekhodi senyanga eyodwa. Kuyicala elihlukile elizothuthukisa kakhulu isithombe senhlokodolobha njengendawo ye-MICE yezokuvakasha.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- In addition to receiving the World Travel Awards recognising it as the world's top meetings and conference destination in 2019 and as Europe’s top destination in 2018 and 2019, the city of Madrid also ranks third in the ICCA's prestigious global ranking, compiled with data on over 1,600 destinations, and it is a member of the BestCities Global Alliance.
- Every day, both Madrid City Council and the private sector work in partnership with Madrid Convention Bureau, a body attached to Madrid Destino and the City Council's Department of Culture, Tourism and Sport, to achieve the goal of positioning the Spanish capital as a leading MICE tourism destination.
- “This award for the city of Madrid recognises the work, investment and professionalisation of both public bodies and the private sector, with the aim of demonstrating that Madrid is a global leader in MICE sector amenities,” said Almudena Maíllo.
