Phakathi nokungaqiniseki okuphawule isikhathi samanje sangemva kwe-COVID-19, kwethulwe ithuba elingakaze libonwe ukuze sicabange kabusha amasu okwakha ukuqina kwemboni yezokuvakasha yaseJamaica.
The Umnyango Wezokuvakasha waseJamaica ubelokhu ekhuthaza umkhakha osimeme kwezomnotho, obandakanya wonke umuntu emphakathini futhi ohambisana nemvelo; kodwa-ke, inkinga ye-COVID-19 isheshise ukuzibophezela kwethu ekucabangeni kabusha ezokuvakasha ukuze sikhulise umnikelo wazo enhlalakahleni yezenhlalo nezomnotho yesizwe nezakhamuzi zaso.
Ngakho-ke ngijabule kakhulu ukujoyina i-United Nations World Tourism Organisation (UNWTO) kanye nomphakathi womhlaba ekugubheni ukubaluleka koSuku Lomhlaba Lwezokuvakasha, olugujwa mhla zingama-27 kuMandulo ngaphansi kwendikimba ethi: “Ukucabanga Kabusha Ezokuvakasha”.
Ngokusho the UNWTO:
"Lokhu kusho ukubeka abantu neplanethi kuqala nokuhlanganisa wonke umuntu osuka kohulumeni namabhizinisi emiphakathini yendawo ukuze ahlangane nombono owabiwe womkhakha ozinzile, obandakanya wonke umuntu futhi oqinile."
Indikimba yalo nyaka yoSuku Lomhlaba Lwezokuvakasha izophinde iqondise imisebenzi yaseJamaica yeVeki Lokuqwashisa Ngezokuvakasha (i-TAW), eqala kusukela zingama-25 kuMandulo kuya kumhla lu-1 kuMfumfu, njengoba siqhubeka nokuqwashisa ngokubaluleka kwezokuvakasha kanye nokubaluleka kwazo kwezenhlalo, amasiko, ezombusazwe kanye nezomnotho.
Lezi zihlanganisa:
- Abakhangisi bansuku zonke abagqamisa imizamo yoMnyango Wezokuvakasha kanye nezinhlangano zayo zomphakathi ezikhuthaza ukuqanjwa kabusha kwezokuvakasha
– Inkonzo yeBandla Lokubonga
- I-Virtual Edmund Bartlett Lecture Series
- Isitayela saseJamaica Runway Show
– Umhlangano Wemibono Yamathuba Ezokuvakasha
– Inkundla Yentsha
– Iforamu Yolwazi Olungokoqobo Olukhethekile
– Ukwethulwa Ngokusemthethweni Kwe-Tourism Innovation Incubator
- Izingxoxo zokukhuluma ezikoleni kulo lonke elaseJamaica
– Umsebenzi Wokubandakanya Ababambiqhaza Kwezokuvakasha
- Umncintiswano Wezithombe Zentsha, phakathi kweminye imisebenzi ehehayo
Ngokubambisana nozakwethu bezokuvakasha abazibophezele, sihlelela isifundo esiyimpumelelo ukululama okuzinzile lokho kwenza imboni yezokuvakasha iphinde ikhule ngendlela enkulu. Lokhu kubalulekile ngoba imboni yezokuvakasha yaseJamaica iwumthombo obalulekile wemali engenayo, ukuqashwa kanye nengcebo yezwe.
Imboni ikhiqizela abantu baseJamaica abangu-175,000 ukuqashwa okuqondile kanye nokuqashwa okungaqondile kubantu baseJamaica abangaphezu kuka-354,000, okuhlanganisa nabasebenzi basemahhotela, abalimi, abadayisi bezandla, abaculi nabaqhubi bezokuthutha. Futhi, iyodwa enikela kakhulu ku-GDP, iwumthombo oyinhloko wemali engenayo yangaphandle kanye nemithombo eyinhloko yezwe yokuthunyelwa kwempahla kwamanye amazwe. Sekukonke, umkhakha wezokuvakasha ukhule ngama-36% kule minyaka engama-30 edlule uma uqhathanisa nokukhula komnotho ngo-10%.
Ukucutshungulwa kabusha kwezokuvakasha kwase-Jamaica kuqondiswa yi-Blue Ocean Strategy yethu, edlala indima ehamba phambili ekuvuseleleni imboni yezokuvakasha yase-Jamaica. Ibiza ukuthi kwakhiwe amamodeli ebhizinisi asuka kwewakudala asuselwe ekuqhudelaneni nasekumisweni. Sisebenzisa izakhiwo eziyinhloko zalolu hlaka, siguqule ukugxila kwethu kwesu laya kokukodwa kokwakhiwa kwenani okuthuthukisiwe ngokuhlukaniswa kwemikhiqizo nokuhlukahluka.
Sivula izimakethe ezintsha futhi sidale isidingo esisha ezindaweni ezimakethe ezingabangisiwe esikhundleni sokungena endleleni enyathelwe kahle futhi siqhudelane ezimakethe ezigcwele.
Kusho ukuthini lokhu phansi? Sisebenzisa isiko kanye namagugu ethu ukuze sixoxe indaba eyiqiniso yaseJamaican; ukudala ulwazi oluzokwenza izivakashi ziphume emahhotela ziye emiphakathini yethu; ukuqeqesha kanye nokwakha amandla abantu bakithi okusabela embonini ehlala ithuthuka; ukuvuselela ukugxila kwethu ekuqinisekiseni indawo okuyiwa kuyo; kanye nokuhlinzeka ngosizo lwezobuchwepheshe kanye nezezimali Kumabhizinisi Amancane Namaphakathi Ezokuvakasha (ama-SMTE), anegalelo elikhulu ekuqinisekiseni nasekupheleleni kwesipiliyoni sezivakashi.
Njengoba sigubha Isonto Lokuqwashisa Ngezokuvakasha, lo mkhakha usaqhubeka nokusebenza kwawo okungeqophe umlando. Lokhu kugcizelelwa yi-Planning Institute of Jamaica's (PIOJ) April kuya kuJuni 2022 Quarterly Report, ekhombisa ukuthi ezokuvakasha ziyaqhubeka nokugqugquzela ukusimama komnotho wase-Jamaica ngemuva kwe-COVID-19. Umnotho ukhule ngama-5.7% ngekota, uma kuqhathaniswa nesikhathi esifanayo sango-2021, lapho umkhakha wezokuvakasha nowokwamukela izivakashi ube neqhaza elikhulu.
Ngokwe-PIOJ, Inani Langempela Elingezwe Lamahhotela Nezindawo Zokudlela likhule ngo-55.4%, okubonisa ukwanda okukhulu kwezivakashi ezivela kuzo zonke izimakethe eziyinhloko.
Ngaphezu kwalokho, ubude besikhathi sokuhlala bubuyele emazingeni ka-2019 obusuku obungu-7.9 kuyilapho, okubaluleke nakakhulu, isilinganiso esichithwe kwisivakashi ngasinye sikhuphuke sisuka ku-$168 ngobusuku saya ku-$182 umuntu ngamunye ngobusuku. Lokhu kuyinkomba ecacile yokusimama komkhakha wethu wezokuvakasha.
Lokhu okufeziwe okuphawulekayo kungenxa yokusebenza kanzima nokukhuthazela koMnyango wami kanye nezinhlaka zayo zomphakathi, abasebenzi bethu bezokuvakasha kanye nozakwethu, kanye nabantu baseJamaica. Siyabonga ngokuqhubeka nokuzibophezela kwakho kulo mkhakha obalulekile. Impumelelo yezokuvakasha ibingeke ibe khona ngaphandle kwakho.
Ngiyakumema ukuthi uhlanganyele emisebenzini yethu ekhethekile, kuzo zonke izinkundla zendabuko nezedijithali isonto lonke. Sengiphetha, ngidlulisa ukubonga kwami okukhulu eqenjini elihlelayo, elihlanganisa abamele uMnyango nezigungu zawo zomphakathi kanye namaqembu ethu ababambiqhaza kwezokuvakasha, engiqinisekile ukuthi kuzoba isonto elibandakanyayo nelikhiqiza izithelo.
Ngiyabonga futhi uNkulunkulu anibusise nonke.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Ngakho-ke ngijabule kakhulu ukujoyina i-United Nations World Tourism Organisation (UNWTO) and the global community in celebrating the significance of World Tourism Day, which is being observed on September 27th under the theme.
- This year's World Tourism Day theme will also guide Jamaica's activities for Tourism Awareness Week (TAW), which runs from September 25 to October 1, as we continue to raise awareness of the importance of tourism and its social, cultural, political and economic value.
- Together with our committed tourism partners, we are charting an effective course towards sustainable recovery that is enabling the tourism industry to rebound in a big way.
