Abaphathi bezokuvakasha kanye nezindima zabo ezishintshayo

Ukuhamba kwebhizinisi kanye neqhaza lomphathi wezokuvakasha kushintshe kakhulu phakathi nalolu bhubhane.

Njengoba ukuvakasha kwebhizinisi kubuya, abaningi bayazibuza ukuthi yiziphi izinguquko ezizoba unomphela, nokuthi imboni izoqhubeka kanjani nokuvela ukuze ibhekane nezimo ezintsha ezihlanganisa nokwehla kwamandla emali, Izinga lokutheleleka nge-COVID-19, kanye nosongo lokuqhubeka iziphazamiso zokuhamba.  

Ucwaningo olukhishwe namuhla yi-Global Business Travel Association (GBTA) futhi lwenziwe lwaba nokwenzeka yi-FCM - "I-Evolution of Travel Program Technology" - luhlola ukuthi ubuchwepheshe buyithinte kanjani indima yomphathi wezokuvakasha, ulwazi lwabahambi, kanye nebhizinisi le-TMC. 

Ngesikhathi sodlame, ukwenziwa kwedijithali kanye nokusetshenziswa kobuchwepheshe kwashesha njengoba abahambi beqhutshwa ku-inthanethi, behlangabezana nokuhamba okungenakuxhumana nokungathintwa. Kodwa ngokumangalisayo, lolu cwaningo manje lubonisa ukuthi abaphathi bezokuvakasha ababili kwabahlanu bacaphuna ubuchwepheshe njengenye yezindawo zabo zobuhlungu eziphezulu, okugqamisa ukuthi kusenomsebenzi okufanele wenziwe ukuze kuzuzwe ibhalansi efanele. Njengoba izinkampani zibuyela ezokuvakasha futhi zibuyekeza izinqubomgomo zazo zokuhamba, eziningi zisebenzisa leli thuba ukuhlola kabusha ubudlelwano babahlinzeki kanye nezidingo zobuchwepheshe zemvelo yangemva kwe-COVID. 

“Indima yomphathi wezokuvakasha ebhizinisini yashintsha kakhulu ngenxa yalolu bhubhane, yaphakamisa isikhundla njengoba izinkampani zibhekana nezinselelo ezingakaze zibonwe. Uma kubhekwa ukushesha koshintsho, ubuchwepheshe budlale indima ebalulekile ekuqinisekiseni ukusebenza kahle kwezinhlelo zokuhamba. Ukugcina ulwazi olusha nokuxhumana nabahambi sekuthathe isikhathi esivuselelwe ezinkampanini, futhi abaphathi bezokuvakasha babheke inkampani yabo yokuphatha uhambo (i-TMC) ukuze beluleke ngezindlela ezintsha zokuphatha izinhlelo zokuhamba ngempumelelo kuyilapho kugcinwa abahambi bephephile, ”kusho uSuzanne Neufang, oyi-CEO, i-GBTA. 

“Ijubane elisheshayo lokuqanjwa kabusha kwezobuchwepheshe linikeza amathuba amakhulu kubaphathi bezokuvakasha kanye nokuphatha izinhlelo zokuhamba njengoba sibuyela kwezokuvakasha kwezamabhizinisi. Abaphathi bezokuvakasha bacaphuna ubuchwepheshe njengento ebaluleke kakhulu lapho kukhethwa i-TMC,” kusho u-Marcus Eklund, uMqondisi Ophethe we-Global, i-FCM. “Ucwaningo luphinde lwakhombisa ukuthi ngokwesilinganiso abaphathi abayisishiyagalolunye kwabayishumi emhlabeni jikelele bezokuvakasha bathi ulwazi lwezobuchwepheshe olungaguquki lubaluleke kakhulu. Kubalulekile ukuthi ama-TMC abe phambili ekuthuthukisweni kwezobuchwepheshe ukweluleka abaphathi bezokuvakasha futhi asize ekuxazululeni izinselele zezinkampani zokuhamba emhlabeni jikelele.  

Imibono ebalulekile

Ubuchwepheshe buyisici esibaluleke kakhulu lapho abaphathi bezokuvakasha bekhetha i-TMC, ngaphambi kwezindleko/izinkokhelo kanye nekhwalithi nokusekelwa kokuphathwa kwe-akhawunti. Abaphathi bokuvakasha abathathu kwabahlanu (59%) bahlanganisa ubuchwepheshe njengesinye sezici ezibaluleke kakhulu lapho kukhethwa i-TMC. Kodwa-ke, ababili kwabahlanu abaphendulile (42%) bahlanganisa ubuchwepheshe njengenye yamaphuzu aphezulu obuhlungu be-TMC yabo eyinhloko. 

Cishe zonke izinhlelo zokuhamba (96%) zisebenzisa ithuluzi lokubhuka ku-inthanethi (i-OBT), futhi ngenxa yalokho yingxenye yobuchwepheshe edume kakhulu yohlelo lokuvakasha. Nokho, ezinye izixazululo zobuchwepheshe azivamile ukuhlanganisa amadeshibhodi okubika, izinhlelo zokusebenza zeselula ze-TMC, amathuluzi okuthenga kabusha kanye nezinkokhelo ezibonakalayo zokusebenzisa okukodwa ukusho ezimbalwa. Lokhu kuphakamisa ukuthi abaphathi abaningi bezokuvakasha bangase bahlobanise kakhulu ubuchwepheshe bezokuvakasha cishe nama-OBTs, ngakho-ke, bangase bangazi ezinye izixazululo ezingadala ukusebenza kahle futhi ziqondise izingxenye zohlelo lokuhamba.  

Zimbalwa izinhlelo zokuvakasha ezisebenzisa ithuluzi labo lokubhuka ku-inthanethi ukuze zikhuthaze ukusimama. Abangaphansi kwesigamu bathi i-OBT yabo ikhombisa ukukhishwa kwekhabhoni emiphumeleni yosesho (44%) noma ikhombisa izindiza ezincanyana eziphuma emiphumeleni yosesho (10%), ihlinzeka ngemiyalezo eqhubekayo (4%) noma ilungiselelwe ukukhipha izinketho ezingasimeme kakhulu emiphumeleni yosesho (2) %). Kodwa-ke, inombolo ehloniphekile yabaphathi bezokuvakasha banentshisekelo yokumisa i-OBT yabo ukwenza lezi zinto. Lezi zinqubo cishe zizovame kakhulu njengoba ukukhathazeka kokusimama kukhula, ama-OBT aklama izici ezibalulekile futhi abaphathi bezokuvakasha bafunda okwengeziwe ngazo. 

Kunentshisekelo esabalele kuma-chatbots. Abayisikhombisa kwabangu-10 abaphathi bezokuvakasha banentshisekelo engxoxweni enikwe amandla ubuhlakani bokwenziwa. Lawa ma-chatbot angaphendula imibuzo yabahambi noma abasize ukuthi babhukhe. Naphezu kwentshisekelo eqinile, ama-chatbots awalona iqiniso ezinhlelweni eziningi zokuhamba. Abangaphansi kwesigamu bathi uhlelo lwabo lokusebenza lwe-TMC luhlanganisa i-chatbot engaphendula imibuzo yabahambi (44%) noma engasiza abahambi ukuthi babhukhe (29%).  

I-Artificial intelligence (AI) inamandla okuguqula ngendlela emangalisayo indlela izinhlelo zokuhamba ezisebenza ngayo. Abaphathi Bokuvakasha banentshisekelo enkulu ekusebenziseni i-AI ukuthuthukisa ukubika (87%), ukuhlanzwa kwedatha (82%), ukwenza kube ngokwakho imiphumela yosesho (78%), kanye nokuhlolwa kwemibiko yezindleko (62%). 

Ukuqonda komphathi wezokuvakasha nge-New Distribution Capability (NDC) kuxubile, kanti abaningi abakaziwa ngezinga lokudluliswa kwedatha elisekelwe ku-XML. Ingxenye eyodwa kwezintathu (30%) ithi yazi “abanye kodwa kuningi okufanele bakufunde,” kuyilapho oyedwa kwabahlanu ethi “abazi lutho cishe” noma “kancane nje” nge-NDC (20% lilinye). Ngenkathi abaphathi bezokuvakasha oyedwa kwabahlanu (21%) bebika ukuthi uhlelo lwabo luhlinzeka ngokuqukethwe kwe-NDC nge-TMC/OBT yabo, ingxenye yesithathu (34%) abazi uma i-TMC/OBT yabo inikezela ngokuqukethwe kwe-NDC - okuphakamisa ukuthi i-NDC ayinangqondo phakathi kwabaphathi abaningi bezokuvakasha. . 

Lolu cwaningo lwenziwe kusukela ngoFebhuwari 14 - Mashi 21, 2022, yi-GBTA ngezimpendulo ezivela kubaphathi bezokuvakasha abangama-309 abazinze e-US, Canada, Europe nase-Asia Pacific. Ukufinyelela ngaphambi kwesikhathi okukhethekile kuyatholakala kwabahambele i-GBTA Convention nge-FCM Travel booth, #2411 noma kumalungu e-GBTA ngewebhusayithi yabo.