Emcimbini we-CapitaLand Investment (CLI) Investor Day 2022, obubanjwe izinsuku ezimbili (13 - 14 October 2022) eSingapore, uphiko lwebhizinisi lokulala oluphethwe yi-CLI, i-Ascott Limited (Ascott), lwabelane ngombono walo webhizinisi engxoxweni enesihloko esithi. : "Ukugibela Igagasi Lokutholwa Kokuhamba Nokudlula". I-Ascott iphinde yethula isu layo lokuphatha ukutshalwa kwezimali kulo mbuthano wabatshalizimali bezikhungo abangaphezu kuka-200, abamabhange nabahlaziyi bezimakethe.
UMnu Kevin Goh, oyi-CEO, i-CLI Lodging kanye ne-Ascott Limited, wabelane ngesikhathi sengxoxo yephaneli: “Ukubuyiselwa kabusha komkhakha wezindawo zokulala kusheshisiwe kanye nokususwa ngokushesha kwemikhawulo yokuhamba eqala ngekota yesibili ka-2022. Ekupheleni kwekota yesithathu, i-Ascott's imali engenayo ngeyunithi ngayinye etholakalayo yayisondela kumazinga angaphambi kobhubhane ngo-2019. Silindele ukuthi izindawo zethu zokuhlala ezinesevisi, ezikwazi ukubhekelela kokubili amakhasimende ahlala isikhashana noma isikhathi eside, ukuze kuthuthukiswe imali engenayo. Ngaphandle kwejubane lokuqala lokuhamba, ukukhula komkhakha wezokuvakasha kusendleleni enhle neqhubekayo. "
Ngesikhathi somcimbi, u-Ascott uveze amasu ebhizinisi lakhe lokuhlala, egibele ekubuyiseleni uhambo lwangemva kwe-COVID ukuze angene esigabeni sokukhula okusheshayo kokukhanya kwempahla.
• Ukunika amandla imodeli eqinile nehlukene. Njengomdlali ohlanganisiwe kulo lonke uchungechunge lwenani lezindlu ezithengiswayo, imodeli yebhizinisi lika-Ascott inikwa amandla izinjini ezimbili zokukhula. Injini yokuphatha utshalomali isekelwe yi-CapitaLand Ascott Trust (CLAS) esohlwini lwezimali zayo ezizimele, kuyilapho injini yokuphatha indawo yokuhlala inika amandla ukukhula kwamayunithi ekamelo kuyo yonke iphothifoliyo yayo yemikhiqizo yemikhiqizo. Isebenzisa ukusebenzisana kwenethiwekhi yabanikazi bayo, ukufakwa uphawu kwemikhiqizo eqinile kanye nobuchwepheshe bendawo obujulile, i-Ascott isesimweni esihle sokukhulisa izimali zokuphatha nezokulala.
• Ukugxila ekukhuleni kokukhanya kwempahla. I-Ascott iqala ukukhula ngokwandayo, njengoba ingaphezu kuka-80% izakhiwo zayo ezisayinwe njengamanje ngaphansi kwabaphathi nezinkontileka ze-franchise, isuka ku-39% ngo-2011. Imali engenayo ye-Ascott. Engxenyeni yokuqala yalo nyaka, u-Ascott usayine amagumbi amasha angaphezu kwe-10 futhi wavula amakamelo angaphezu kwe-10. Ngokutholwa kwe-Oakwood, izuze ukukhula kwegumbi elinempilo[7,500] kwe-4,500%.
• Ukusheshisa ukukhula ngokuhlanganisa amasu nokutholwa. Ukuthengwa kwakamuva kuka-Ascott kwe-Oakwood ngoJulayi 2022 kwanikeza umfutho ngokushesha kuphothifoliyo yeqembu, kwanweba ubukhona balo bomhlaba wonke baba ngaphezu kwamayunithi ayi-150,000 ezindaweni ezingaba ngu-900 emadolobheni angaphezu kuka-200. Ukutholwa kuqinise isikhundla sika-Ascott njengomunye wabahlinzeki bezindawo zokuhlala ezinandisiwe ezintathu zokuhlala emhlabeni[2]. Lokhu kulandela uchungechunge lokutshalwa kwezimali kwamasu kwangaphambili okuhlanganisa ukutholwa kwamahhotela e-Quest Apartment kanye nokutshalwa kwezimali okukhulu ku-Synergy Global Housing - kokubili ngo-2017. Ngo-2018, u-Ascott wathola i-TAUZIA Hotel Management (TAUZIA).
• Ukukhulisa iphothifoliyo yemikhiqizo yomhlaba. Ngokwakhela phezu kwamakhono alo okuphatha kokubili izidingo zendawo yokuhlala isikhashana nehlala isikhathi eside, iqembu liyaqhubeka nokuqhuba izinketho zokulala ezivumela ukuguquguquka kwe-pivot okusekelwe esidingweni kuzo zonke izindawo, liqinisekisa ukuqina kuzo zonke iziqongo zebhizinisi nemikhumbi. Idlala ngamandla emodeli yebhizinisi le-Ascott enezinjini ezimbili, uhlobo lwe-lyf lwadalelwa ukukhanga abahambi besizukulwane esilandelayo. I-brand ithole ukudonseka okukhulu endaweni yokuhlangana kusukela ekuqaleni kwayo ngo-2019. Manje njengoba inezakhiwo ze-lyf ezingu-21 nezinye ezingu-13 ezisathuthukiswayo, i-Ascott iyaqiniseka ngamandla aqinile e-lyf futhi ihlose ukusayina izakhiwo ze-lyf ezingu-150 ngo-2030.
“I-Ascott inemodeli yebhizinisi eqinile futhi ehlukile futhi sizoqhubeka nokwakhela phezu kwamandla ethu njengomdlali odidiyelwe wokulala kulo lonke uchungechunge lwenani lezindlu. Iphothifoliyo yethu yemikhiqizo ibhekelela abavakashi abahlukahlukene, kusukela kokuhlala isikhashana kuya ezivakashini zesikhathi eside futhi isu lethu ukugxila ekuvuleni amandla abo evelu eligcwele. Kusukela ngo-2017 kuya ku-2021, i-Ascott ibe neminyaka emihlanu ilandelana yokusayinwa kwamarekhodi, naphezu kwe-COVID. Siyaqhubeka nango-2022. I-Ascott isendleleni yokufeza inhloso yayo yamayunithi ayi-160,000 emhlabeni jikelele ngo-2023. " kwengeza uMnu Goh.
I-Brand360 Isu
Iphothifoliyo yemikhiqizo ka-Ascott ihlanganisa izinketho zokuhlala ezihlukene ezihlanganisa izindawo zokuhlala ezihlinzekwa izinsiza kanye nama-parthotel, amahhotela kanye nemibono ye-coliving. Njengoba iphothifoliyo yomkhiqizo wayo ikhula ukuze iqhubeke nokukhula emkhakheni wokwamukela izihambi oguqukayo, isiqale umsebenzi weqembu lonke ukuqinisa iphothifoliyo yomkhiqizo wayo ngezindaba zomkhiqizo ezicijile kanye nokwethulwa kokuhlangenwe nakho kwesiginesha nezinhlelo ezihlukile zohlobo ngalunye.
Ukuvuselelwa komkhiqizo we-Citadines kwethulwa ngo-September 2022. Ngomugqa wethegi othi ‘Ngothando Lwamadolobha’, i-Citadines inikeza izihambi ukunethezeka kwendawo yokuhlala enesevisi kanye nokuvumelana nezimo kwehhotela. I-Somerset evuselelwe ihlelelwe ukwethulwa ngoNovemba 2022 futhi imayelana nokugubha imindeni nabangane behlangana ndawonye endaweni esimeme, ebandakanyayo nevumelanayo. Uhlobo lwe-Ascott kanye ne-The Crest Collection zizokhipha amasignesha nezinhlelo ezintsha zomkhiqizo ngo-2023.
“Njengomhlinzeki oholayo ngendawo yokuhlala, i-Ascott izimisele ukuqhubeka nokwakha imikhiqizo yethu ukuze iqhubekisele phambili ukwethembeka phakathi kwezivakashi zethu, ithuthukise okuhlangenwe nakho ukuze ihehe abahambi besizukulwane esilandelayo futhi ilethe inani eliqhubekayo kanye nezimbuyiselo kubanikazi nakubatshalizimali. Ukuthatha okuhlukile ngemikhiqizo yethu nokwakhela phezu kwefa nedumela layo ukuze siphakamise ulwazi lwabathengi kuzosivumela ukuthi sikhulise ukulingana kwemikhiqizo yethu futhi sivule amandla amakhulu afakwe phakathi kwemikhiqizo yethu,” kusho uTan Bee Leng, uMqondisi Ophethe wakwa-Ascott weBrand and Marketing. .
Unksz Tan wengeze wathi: “Ngemva kobhubhane, imodeli ka-Ascott eyi-flex-hybrid ayigcini nje ngokusivumela ukuthi sinikeze inketho yawo womabili amakamelo amahhotela nezindawo zokuhlala ezinesevisi, kodwa futhi isenza sikwazi ukuklama izinhlelo zohlobo oluqinile ezihlangabezana kangcono nezidingo ezahlukahlukene zokuphila zezivakashi zethu. , futhi afakazelwe ukuthi afunwa kakhulu. Ngakho-ke i-Ascott inamandla enkambweni yokuguqulwa, njengoba sibona amandla ezimpahla eziningi aqala ukusebenza. Emsebenzini wethu we-Brand360, imikhiqizo efana ne-Citadines kanye ne-The Crest Collection yakhelwe ukuba “ilungele ukuguqulwa” ngoba idinga umsebenzi omncane wesakhiwo ukuze ishintshe.”
Ukuhlanganiswa kwe-Oakwood nokukhula
I-Ascott isiqalile ukuhlanganisa uhlobo olusanda kutholwa i-Oakwood[3] kwiphothifoliyo yayo ehlukahlukene yemikhiqizo yomhlaba. Ngokuthola inzuzo yama-synergies kusukela ekuzilolongeni kwe-Brand360, i-Oakwood izodlula ekuvuselelweni komkhiqizo, okuhlanganisa ukuthuthela kwe-oakwood.com ku-discoverasr.com.
Isebenzisa amandla enethiwekhi yebhizinisi nokusabalalisa kuka-Ascott, izakhiwo ze-Oakwood zizothola ukufinyelela ezinsizeni ezinkulu futhi zizuze kunethiwekhi eyandisiwe yezinhlelo, iziteshi namathuluzi okuthuthukisa ukukhula kwemali engenayo, ukuthuthukisa ukusebenza kahle kokusebenza kanye nokuthuthukisa inani lezivakashi kanye nabalingani bebhizinisi. Ngobuchwepheshe obuphelele be-front to-backend, ukuhlaziya idatha yewebhu okuthuthukisiwe nohlelo lokwethembeka oluzoba yingxenye ye-(Ascott Star Rewards), izakhiwo ze-Oakwood zizokwazi ukwenza ngendlela oyifisayo ukuzizwisa ngokusekelwe kokuncanyelwayo okusobala nokusobala kwezihambeli zayo.
Imiselwe ukuze iqondise inani labantu elikhulayo labavakashi ‘abajabule’, uhlobo oluvuselelwe lwe-Oakwood luzogxila ezinsikeni ezintathu zomkhiqizo - ukunethezeka, ubuciko bokungenisa izihambi nokuxhumana. Amanye amasignesha ayo omkhiqizo azohlanganisa izindawo zokusebenza eziklanyelwe ukusekela izidingo zebhizinisi, izinhlelo zokudlela ezikhethiwe ezihlinzeka kalula ngokudla okuphekwe ekhaya ngaphakathi kwefulethi, ukusayinda kwezinhlelo zokubandakanya umphakathi, kanye nezinhlelo zokuthuthukisa ozakwethu emsebenzini wokungenisa izihambi.
