I-Airbnb ingadlala indima ku-Corona Era

I-Airbnb-ne-Homeaway
I-Airbnb-ne-Homeaway
Ibhalwe ngu UDkt Taleb Rifai

I-Airbnb ingadlala indima ebalulekile enkingeni ye-COVID -19. Le ndima ikhona kokubili ezigabeni ze-Containment kanye ne-Recovery zalezi zinkinga. Kuphakanyiswa ukuthi le nkinga inezigaba ezimbili ezihlukene;

1. Isigaba se-Containment, okufanele futhi esibhekene nezinselelo zempilo zangaleso sikhathi, sigcine abantu bephila futhi bephilile, ngokusebenzisa zonke izindlela zokuzivalela kanye nezinye izindlela. Izindawo eziningi zomhlaba ziyaqhubeka kulesi sigaba MANJE.

2. Isigaba Sokubuyisela, amalungiselelo aso angaqinisekisi nje kuphela ngokubhekana nemiphumela emibi yenkinga emnothweni nasemisebenzini kodwa, kunalokho asidlulise ekululameni sibe sesimweni esiphambili kakhulu sokukhula, ukuchuma nentuthuko. Izindawo eziningi ziyahlupheka ngamalungiselelo alesi sigaba MANJE.

Izinkinga ze-COVID-19 

Izinkinga zithathe umthwalo wazo emphakathini wethu, emnothweni wethu nasezimpilweni zethu. Kubalulekile ekuqaleni ukuze kutholakale iqiniso lokuthi, “umhlaba emva kukaCorona ngeke ufane nezwe langaphambi kukaCorona. "

Okubaluleke kakhulu lapha, nokho, ukuthi ezokuvakasha nezokuvakasha manje futhi zizoqhubeka nokuba ngomunye wemikhakha ethinteke kakhulu nemisebenzi yabantu yizinkinga. Kungenzeka kube ngomunye wemikhakha yokugcina yezomnotho nemisebenzi yabantu ongayithola. Akukho ukuvakasha ngaphandle kokuhamba futhi ukuhamba kume kwaphela namuhla.

Yize ekugcineni izobuyela emuva ibe namandla futhi ibe nempilo, ngokungafani nezingqondo eziningi ezinethemba, ukuvuselelwa kohambo nezokuvakasha ngeke kube lula noma kusheshe. Umhlaba uzohlala unqikaza futhi wesaba ukuhamba isikhashana, ikakhulukazi kusuka ezindaweni ezikude. Umbuzo uwukuthi, i-Airbnb inganikela kanjani ekugcineni izinzuzo zalo msebenzi womuntu omnandi obizelwe ukuvakasha nezokuvakasha ukuze kuzuze bonke abantu emhlabeni ngemuva kwezinkinga zaseCorona?

I-Airbnb 

I-Airbnb, ngokungangabazeki, ingumholi ekuqashweni kwesikhashana futhi nomnotho obizwa ngokuhlanganyela ezindaweni zokuhlala. Ngakho-ke, izwa njengomuzwa wesibopho senhlalo ukusiza imiphakathi yasendaweni nabantu ezindaweni ezithile ikakhulukazi lezo esebenza kuzo.

Lokhu akumele kwenziwe nje njengomuzwa wokuzibophezela kwezenhlalo ngoba futhi kungena ezithakazelweni eziqondile zebhizinisi le-Airbnb, elingalwela kuphela ezweni elinempilo lokuthula nokuzwana.

I-Airbnb nayo ijwayele ukwakha kulezi zinsika ezimbili. Esinye isipiliyoni esiyingqayizivele nesikhethekile sokuvakasha sisekela imodeli yebhizinisi laso futhi i-Two ukusetshenziswa okugcwele kobuchwepheshe bamuva beplatifomu yedijithali. Kokubili lokhu akuhambisani nje nezindlela zakamuva kakhulu kwezokuvakasha nezokuvakasha kepha, futhi kwenza ukuthi i-Airbnb ibambe iqhaza elikhulu ekwakheni kabusha umhlaba othembeke futhi othembele kubuchwepheshe ovela kwi-Corona Era.

Kungenzeka kanjani I-Airbnb, ngakho-ke, dlala indima enkulu ekusizeni izindawo ezingena kuzo zombili izigaba ze-Containment and Recovery, ukukhuthazelela izingqinamba zaseCorona futhi uphume kuyo unamandla futhi unempilo?

I-1. I-Airbnb ingasiza ekusebenziseni izici ezikhethekile zekhono lokuvakasha nezokuvakasha ukuxhasa eminye imikhakha yezomnotho futhi nokusekela umnotho jikelele wezwe ngalinye kuzo zonke izigaba ze-Containment and Recovery. Isibonelo esisodwa esihle, engikholwa ukuthi i-Airbnb isivele siyenza kancane, sinikela emizamweni yokuqukatha izindawo eziningi ngokunikeza indawo yokuhlala kubasebenzi bezempilo, kubantu abangahlukaniswanga futhi kubasebenzi abasiza emisebenzini yokuqukethwe. Eminye imisebenzi yezokuvakasha ingasetshenziswa njengokuhambisa kanye nezitolo zokudla.

2. Sekucacile ukuthi izimakethe zendabuko ezikude ngeke zibuye ngokushesha. Ohulumeni nezindawo lapho sebeya khona manje sebephendukela okokuqala kwezokuvakasha kwasekhaya bese beya kwezokuvakasha zesifunda. Njengoba le ndlela eshintshayo izodinga ushintsho olukhulu kumasu nasezinhlelweni zokuqalisa nokuqeqeshwa, i-Airbnb ingasiza ekusizeni ukukhuthaza nokuqaphela lo mkhuba omusha ngazo zonke izindlela, ngamasu ayo kanye nokusiza ngqo amadolobha nezindawo zokujika leli kona.

3. Kumele sazi ukuthi lezi zinkinga zizoshintsha kakhulu izindlela zethu zokucabanga nezindlela zethu zokuphila, ikakhulukazi maqondana nokusetshenziswa kobuchwepheshe bedijithali. I-Crises isibonakalisile kithi ukuthi siyayidinga futhi singashintsha imikhuba yethu eminingi yomuntu ukuba ibe kude, "ekhaya". Kumele nje sicabange ngokucabanga, ngaphandle kwebhokisi. Isibonelo esihle salokhu yilokho okwenziwe yiGrisi ngomsebenzi wabo, "iGrisi isuka ekhaya". Kungumsebenzi obambisene neGoogle, ukukhiqiza uchungechunge lwamavidiyo ukwazi nokwazi isiko, imvelo, abantu. Ividiyo izobonisa ubuhle beGrisi kusuka ekhaya, ngaphandle kokuvakashela empeleni. Inhloso ukushisa ilukuluku nentshisekelo yezivakashi ezingaba khona esikhathini esizayo.

4. Ubuchwepheshe beDijithali buzodlala indima enkulu emisebenzini eminingana yezokuvakasha, ezinjengezindawo zokudlela okuzodingeka zikhawulele imisebenzi yazo kumasevisi wokulethwa kuphela kuze kube yilapho siqeda ukuhlukaniswa kwezenhlalo nokubuyela ngokuphelele esimweni esijwayelekile, okungabonakali kuza maduzane. I-Airbnb ingasiza ekwakheni kabusha la mabhizinisi kanye nokuqeqesha abasebenzi bayo, ikakhulukazi lawa atholakala emiphakathini esebenza kuwo. Isenzo esifanayo singasebenza nasezingqungqutheleni, emihlanganweni, emikhosini, emakhonsathini nasemicimbini ekhethekile. Konke kungahle kwenziwe ukuthi kwenziwe ekhaya. Sidinga kuphela ukucabanga ngaphandle kwebhokisi, ngokucabanga. Kodwa-ke, amabhizinisi kuzodingeka ukuthi ahlelwe kabusha futhi abasebenzi kumele baqeqeshwe kabusha.

5. Inselelo ebaluleke kakhulu, nokho, kuzoba ukugcina imisebenzi. Ukuqashwa, ngokungangabazeki, kuzoba umsebenzi ocindezela kakhulu wokuphila okuhloniphekile kanye nomnotho onempilo. I-Airbnb ingasiza ekunikezeleni ngomsebenzi wesikhashana ekuqashweni kwayo kwasendaweni, kwabasebenzi, abahlanzayo nabanye abasebenzi abanamakhono emphakathini, kuze kube isimo sijwayeleka futhi.

6. Ukuqinisa impilo yomnotho wendawo, ikakhulukazi leyo yeminye imisebenzi yezokuvakasha akuyona nje into efanele ukwenziwa, futhi, njengoba kukhonjisiwe ekuqaleni, intshisekelo eqondile ye-Airbnb kanye nemiphakathi esebenza kuyo. futhi welule isandla sokusiza nakwabanye ozakwethu kwezokuvakasha, amahhotela, amatekisi, abanikazi bezokuvakasha kanye nabathengisi abanjengobuciko bezandla nokunye okuthandwa ngabantu. Ukunikela ngokusetshenziswa kwezinsizakalo zabo zepulatifomu nezinye izinhlobo zosizo lwephakeji kungaba ezinye zezinto ezinhle i-Airbnb engazenza.

Lokhu kungezinye zeziphakamiso, iphuzu akusilo ukuthi kufanele lilandelwe noma lisebenze kuze kube seqophelweni, kepha kunalokho ukuqala ingxoxo enempilo ngalokho okungenziwa futhi ukucabange ngezingqondo ezivulekile zengqondo, ngaphandle kwendlela yebhokisi. Ukhumbula ukuthi konke okwenziwayo akwenziwa kuphela ngoba kuyinto elungile ukuyenza, kepha futhi ngoba kuyisinyathelo esifanele sebhizinisi se-Airbnb.

Le micabango inikezwe uDkt. Taleb Rifai, owake waba UNWTO UNobhala-Jikelele kanye noDavid Scowsill, owayeyi-CEO ye- WTTC.

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UDkt Taleb Rifai

UDkt Taleb Rifai waseJordani owayenguNobhala-Jikelele we-United Nations 'World Tourism Organisation, ezinze eMadrid, eSpain, kwaze kwaba ngumhla zingama-31 kuZibandlela wezi-2017, ebambe lesi sikhundla selokhu akhethwa ngazwilinye ngo-2010. ubambe isikhundla sikaNobhala Jikelele we-UN ejensi.

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