“Nakuba kunokuningi osekushiwo mayelana nemboni yendabuko yamahhotela ekhala ngomnotho omusha 'wokwabelana ngendlu', iqiniso liwukuthi, izinkampani ezifana ne-Airbnb ezihlanganisa ngokuguqukayo ubuchwepheshe nezokuvakasha akuzona ezokwethukwa kwamahhotela, njengoba isiqhwaga segumbi eliqashisayo siqhubeka. ukuze sijabulele ukukhula okusheshayo e-Afrika,” kusho uWayne Troughton, oyi-CEO yenkampani yochwepheshe bezokwamukela izivakashi kanye ne-real estate consultancy, i-HTI Consulting.
Ekhuluma ngoSepthemba kulo nyaka, uChris Lehane, oyiNhloko Yomhlaba Wonke Yenqubomgomo Yomphakathi Nezindaba Zomphakathi ye-Airbnb wabelane ngethuba elingase libe khona lokukhula kohambo lwase-Afrika, oluzoba ngu-8.1% we-GDP yase-Afrika ngo-2028. ENingizimu Afrika, uhambo lubikezelwa ukuthi luzoletha u-10.1%. ye-GDP ngo-2028.
“Noma yikuphi okungeziwe ezindaweni zokuhlala ezitholakala emakethe yezokuvakasha eNingizimu Afrika ethuthukayo eNingizimu Afrika kungengeza inani,” kusho uTroughton. “Futhi, njengoba i-Airbnb igxile kakhulu emakethe yezokungcebeleka, ngokomlando ikhombisa umthelela omncane engxenyeni yebhizinisi. Futhi ibhekana nesidingo esisha esinganakekelwe imboni yamahhotela ngokunikeza indawo yokuhlala ezivakashini ezingakwazi ukukhokhela igumbi emakethe ethile; futhi yengeza umthamo wamagumbi ezimakethe eziminyene.”
Kusukela yasungulwa i-Airbnb, izivakashi eziyizigidi ezingu-3.5 zifikile ohlwini lwe-Afrika yonkana, futhi izivakashi eziyizigidi ezingu-2 zifikile ohlwini lwe-Airbnb eNingizimu Afrika, cishe ingxenye yalaba abafikayo kwenzeke onyakeni odlule. Izwekazi lase-Afrika liphinde libe namazwe amathathu kwayisishiyagalombili aphezulu akhula ngokushesha kwabafika izivakashi e-Airbnb (eNigeria, eGhana naseMozambique).
Akungabazeki ukuthi, endaweni, inani lezindawo eziqashisayo ezihlobene ne-Airbnb liyakhula. Uma sithatha iKapa njengesibonelo, ukuqashiswa kwe-Airbnb kunyuke kusuka ku-10,627 isiyonke isamba esiqashiswayo ngo-2015 kuya ku-39,538 isiyonke isamba esiqoqiwe se-YTD 2018. Troughton.
“Kubalulekile ukuqaphela nokho ukuthi ingxenye enkulu yalezi zindawo eziqashisayo azitholakali unyaka wonke. I-Air DNA ibonisa ukuthi yi-12% kuphela yezakhiwo ze-Airbnb eKapa (cishe izakhiwo ezingu-1,970) ezitholakalayo ukuze ziqashwe izinyanga eziyi-10 - 12 zonyaka. Iningi (48%) litholakala kuphela ngokuqashwa izinyanga ezi-1 – 3 zonyaka,” echaza. “Kungenzeka ukuthi eziningi zalezi zakhiwo zidedelwa ngezikhathi zamaholide eziphakeme njengoKhisimusi/iPhasika lapho amahhotela aseKapa esegcwele futhi esebenza ngamanani aphambili.”
“Ngaphezu kwalokho ingxenye yalezi zindawo eziqashisayo yizindlu eziqashiswayo ezikhishwa abanikazi ngesikhathi esishisayo futhi baqashe izindlu zabo njengendlela yokuxhasa amaholide abo noma indlela yokwenza imali eyengeziwe. “Ngaphezu kwalokho, yi-studio kanye negumbi elilodwa lokulala kuphela okungenzeka liqhudelane ngqo namahhotela kubavakashi besikhashana futhi lawa amele u-38% kuphela wesamba esiqashiwe saseKapa.”
UTroughton uphinde waveza ukuthi, nakuba inani lezindawo eziqashiswayo ze-Airbnb eKapa linyukile eminyakeni yamuva nje, ukuhlaliswa kwamahhotela edolobheni kukhule ku-CAGR ka-3.3% phakathi kuka-2012 no-2017 naphezu kokunwetshwa kwe-Airbnb, izinguquko emithethweni yama-visa, imithelela igciwane le-Ebola kanye nokwanda kwamakamelo angu-1000+ edolobheni. Kanye nokukhula okuhle kwezindawo zokuhlala, amanani nawo akhuphuke ku-CAGR ka-10.7% kule minyaka eyisithupha edlule, esho.
Nakuba i-Airbnb eqashiswayo inyuke kakhulu eKapa lokhu akusho ngempela ukuthi inani lamagumbi atholakalayo ukuze kuqashwa likhuphuke ngendlela efanayo, njengoba amakamelo asohlwini lwe-Airbnb esohlwini lwezinye izingosi nezinye.
ama-ejenti nezinye iziteshi kanye nengxenye yazo zafakwa ohlwini ngaphambi kokwethulwa kwe-Airbnb, kusho uTroughton.
“Ukuhlolwa kwenani lezindawo eziqashisayo eGoli kubonise ukuthambekela okuncane enkambweni yakwa-Airbnb,” kusho uTroughton. “Isamba esiqoqiwe sokuqashiswa sikhuphuke sisuka ku-1,822 ngo-2015 saya ku-10,430 isiyonke isamba sokuqashiswa kwe-YTD 2018,” usho kanje. "Isimo sebhizinisi sokuvakashela eGoli kungenzeka sibe esinye semithelela eqinile yokufunwa kwamahhotela."
“Nakuba i-Airbnb ngokungangabazeki izuza ingxenye yezivakashi zamahhotela, leyo ngxenye ayanele ukukhulula izindawo zokuhlala ezivamile. Ngaphezu kwalokho, akuzona nje kuphela izinkampani ezinjengo-Airbnb eziletha imali engenayo nomsebenzi wangempela emiphakathini yendawo, kodwa futhi ziyasiza ekuqiniseni umnotho kazwelonke wezokuvakasha,” kuphawula u-Troughton, “futhi zibonakala zizuzisa izindawo eziya esigabeni sesibili njengaseThekwini, eHermanus, ePlettenberg Bay naseGeorge. .”
Lapho uqhathanisa okunikezwayo kwe-Airbnb nalokho kwamahhotela avamile kubalulekile ukuqaphela ukuthi 'indawo' ihlale ilinganiswa njengento ebaluleke kakhulu ezinqumweni zokuthenga indawo yokuhlala. Amahhotela amaningi anenzuzo ngezindawo ezimaphakathi kanye nokufinyelela okulula kwezokuthutha ngamamephu okuqashwa ngamaholide ngokuvamile abukeka njengedonadi enkabeni yedolobha.
“Izinsiza zingenye into ecatshangelwayo,” kusho uTroughton, “yize ezinye izindawo eziqashiswayo ngamaholide zingaba nedamu lokubhukuda mancane amathuba okuba zibe nezindawo ezifana nespa, iklabhu yezingane noma indawo yokudlela.”
Kukhona nezinye izindaba okufanele sizicabangele. Okokuqala, cabanga amandla ezinhlelo zokwethembeka njengendlela yokugcina nokukhulisa ibhizinisi. I-Marriott Rewards, isibonelo, uhlelo lokwethembeka olukhulu kunawo wonke emhlabeni, iletha abahambi abangaba ngu-100m emahhotela ayo. Amalungu cishe ngeke ashiye amaphuzu awo Omvuzo ukuze avune olunye uhlobo lwendawo yokuhlala.
“Imboni yendawo yamahhotela ngokuqinisekile ingafunda ezintweni ezithandwa yi-Airbnb,” kusho uTroughton. “Ekuqaleni kwalo nyaka, i-Airbnb ibize iKapa phakathi kwamadolobha angu-13 emhlabeni jikelele azovula i-Airbnb Plus, uphiko lwezindlu ezifana nehhotela eziqinisekiswe izinga nokunethezeka, eligqugquzelwe abanye bababungazi nemizi ephambili yakwa-Airbnb. Ingxenye yempumelelo ye-Airbnb kube ukuhlinzeka ngezinto ezifanele neziqondene nawe ezenza abahambi bazizwe besendaweni. Futhi njengoba ukwenza kube ngokwakho kuwumkhuba okhulayo embonini yethu, kukhona esingakufunda kulokhu ukuya phambili. "
I-Airbnb futhi isanda kusayina isivumelwano sokusebenzisana neKapa, elokuqala e-Afrika, ukusebenzisana neDolobha ukuze kumenyezelwe izinzuzo zokuvakasha kwabantu kubahlali baseKapa kanye nemiphakathi, futhi kukhangise iKapa emhlabeni wonke njengengqayizivele. indawo yokuhamba.
“Sekukonke, i-Airbnb idlala indima ethile futhi yanelisa isidingo esigabeni sokungcebeleka, kanye nengxenye yokuthengisa yetoho, isiza ekuqiniseni ubusuku bamagumbi ngezikhathi eziphakeme kakhulu. Nokho, asikuboni njengosongo oluqondile emahhotela, anikeza umnikelo ohlukile kanye nohlu olubanzi kakhudlwana lwezinsizakalo ezifanele kangcono neziqashelwa kakhudlwana abahambi besikhathi esifushane nalabo abavakashela idolobha okokuqala ngqa,” kuphetha uTroughton.
