I-DUBAI, UAE - I-Baltic Miles, i-Virgin America kanye ne-Virgin Australia zonke ziye zaqashelwa ngezinhlelo zokundiza njalo kuma-Loyalty Innovation Awards, ezethulwa esithangamini se-Airline Business/Global Flight-organized Loyalty 2013 e-Dubai namuhla.
I-Virgin Australia ihambe phambili esigabeni sokuphatha ukwethembeka ngemva kokuthuthukisa uhlelo lwayo lwe-Velocity Frequent Flyer ukuze isebenzise ithuba emakethe ukuze iwine amalungu amasha akhokhelwayo. Ukucindezela okuqinile kokumaketha kanye nezinto ezintsha ezilungele amakhasimende zisize uhlelo lwe-Velocity ngaphezu kwamalungu anezimo ezimbili kanye nenzuzo phakathi no-2012.
"Silethe umkhankaso wokuphromotha onolaka owagqamisa izinzuzo ezibalulekile ze-Velocity, ukukhulisa ukusebenzisana nohlelo futhi okubaluleke kakhulu saheha abagibeli abasha be-premium e-Virgin Australia," kusho imenenja jikelele ye-Velocity Frequent Flyer u-Phil Gunter.
Esigabeni sokuphatha ulwazi lwamakhasimende amajaji akhethe umkhankaso wemultimedia we-Virgin America's #myVXexperience. Ngesikhathi yethulwa, amaflaya akwazile ukuthumela ama-tweets awo nezithombe ze-Instagram kumabhodi edijithali e-Nasdaq kanye ne-Reuters e-Times Square yaseNew York. Zingaphezu kuka-400 izithombe nama-tweets afakwe ngoSepthemba 2012.
"Ngisho nezinyanga eziyisithupha yethuliwe, i-#myVXexperience iyaqhubeka nokukhuluma ngomlomo kanye nokwabelana komphakathi yizo zombili izihambeli eziphindayo ezithembekile namaflaya agqamile e-Virgin America," kusho u-Phil Seward, umqondisi we-Virgin America oyisivakashi esivakashile.
Uhlelo lwe-Baltic Miles lwaqashelwa esigabeni sobuchwepheshe lapho kwethulwa inkundla yalo yokuhlanganisa abantu abaningi, ukukhetha imibono edalwe yikhasimende engcono kakhulu futhi kulandelelwe umkhankaso wokuzenzela ngemiyalezo yevidiyo eqondisiwe.
"Ngesikhathi kwethulwa izimemo zomkhankaso wokuzenzela abantu bathole izinga lokuvulwa kwencwadi erekhodiwe ehlanganisa u-25% wabo bonke abamukeli, okuhlanganisa nama-53% amakhasimende ethu akhuthele kakhulu," kusho umqondisi wezokukhangisa we-Baltic Miles u-Annika Davidsone. "Imiphumela yomkhankaso iyisiqalo esihle sokuthuthukiswa kohlelo lwesikhathi esizayo ngokuhlanganisa izwi lekhasimende."
Le miklomelo, ehlulelwa ithimba longoti abaholayo kwezokuphatha, inikezwa minyaka yonke emcimbini weLoyalty. Manje onyakeni wawo wesihlanu, umcimbi Wobuqotho Ohlelwe Ngendiza Yezindiza/Indiza Yomhlaba Wonke uyingqungquthela kanye nenkundla yokuphatha ubuqotho bohambo lwendiza ehamba phambili.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Virgin Australia led the way in the loyalty management category after dynamically developing its Velocity Frequent Flyer program to exploit an opportunity in the market to win new premium members.
- Uhlelo lwe-Baltic Miles lwaqashelwa esigabeni sobuchwepheshe lapho kwethulwa inkundla yalo yokuhlanganisa abantu abaningi, ukukhetha imibono edalwe yikhasimende engcono kakhulu futhi kulandelelwe umkhankaso wokuzenzela ngemiyalezo yevidiyo eqondisiwe.
- Baltic Miles, Virgin America and Virgin Australia have all been recognised for frequent flyer program initiatives in the Loyalty Innovation Awards, presented at the Airline Business/Global Flight-organised Loyalty 2013 forum in Dubai today.
