Imakethe Yezokuvakasha Yase-Arabia: Imikhiqizo Yezokuvakasha Eziphathekayo Manje Seyithrendayo

1. Impendulo evela kusemina yezokuvakasha enomthwalo wemfanelo yango-2021 ikhombe inkambiso yemakethe engase ibe nokusimama kanye nokuqwashisa umphakathi enhliziyweni yesisekelo sayo.
2. Amahhotela, izinkampani zezindiza, nezindawo zokungcebeleka kuzofanele ziphile futhi ziphefumule amanani azo omkhiqizo.
3. Uhlu olusha lwe-Google luzokwenza amahhotela aqinisekise izifakazelo zawo zemvelo. 

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“Impendulo esiyitholile, isenze sakwazi ukuhlonza iphrofayili ethile yomuntu ohambayo, manje osebheke ngenkuthalo izinhlobo zokuziphatha okufanele zilandelwe futhi efuna ukubona ubufakazi obuphathekayo balolo hlobo lwenza lokho oluthi luyikho.

“Lokhu kungase kube mpo kubonisa inhlanganisela yezici ezishiwo ngabazingeli bangaphandle, ukuphila kahle, izivakashi ezivakashela imvelo, osoma-digital 'emisebenzini', abavakashi abanokuhlangenwe nakho nabahambi abanolwazi emphakathini," kusho. UDanielle Curtis, Umqondisi Wombukiso ME, Imakethe Yezokuvakasha yase-Arabia.

“Ngokujwayelekile sizobe sibonisa lo mkhuba osafufusa ngesikhathi somcimbi wethu we-hybrid ka-2022 owenzeka bukhoma futhi mathupha e-Dubai World Trade Center ngomhlaka-8-11 Meyi 2022, ngohlelo olubonakalayo ngomhlaka-17 no-18 Meyi 2022.

“Uhlelo lwethu lwengqungquthela ye-ATM 2022 lusakhiwa kodwa vele sinezikhathi ezizobhekana nezinselelo ezibhekene nezinkampani zezindiza, amahhotela nezinye izindawo, maduze nje, njengezempilo nokuphepha, ezobuchwepheshe nokulingana kwezempilo, ezemfundo, nezomnotho. ithuba,” kwengeza uCurtis.

Ezingqungqutheleni zethu zezindiza e-ATM 2021, ochwepheshe babe nomuzwa wokuthi kuzoba yikhefu elifushane lokungcebeleka, ukukhetha abasebenza ngezindleko eziphansi kungaba ngabokuqala ukululama ngemuva kwalolu bhubhane. Nakuba lokho kungase kubonakale kunjalo, lesi sigaba semakethe esafufusa ngokuqinisekile ngeke sivalelwe endaweni eyodwa, cishe sizokhetha izindawo zokudonsa ezinde futhi sihlale isikhathi eside, sihlanganiswe nezikhathi zomsebenzi.

“Umqoka lapha uyafana kakhulu nokho. Laba bavakashi basazofuna ukubona izinhlobo ezizibophezele kwezempilo nokuphepha kanye nobufakazi obuphathekayo besu elisimeme njengokunikeza izitifiketi nenhlangano ezimele,” kuphawula uCurtis.

Ukugcizelela leso sidingo, ngokusho kwedatha yemakethe ku-Statista, u-81% wabantu abadala abangu-29,349 abahloliwe ekuqaleni kwalo nyaka, emazweni angama-30 baqinisekisile ukuthi bangathanda ukuhlala endaweni yokuphumula eqhubekayo, okungenani kanye ezinyangeni ezingu-12 ezizayo. Eminyakeni emihlanu edlule, bangama-62% kuphela abaphendulile, abenza isimangalo esifanayo.

Ngempela, i-Google ithole ukuthi igama lokusesha elithi "ihhotela eliluhlaza," lenyuke ngokuphindwe kane ezinyangeni eziyi-18 ezedlule ngokwevolumu. Ngakho-ke, ukusiza abavakashi bemvelo, i-Google manje izogunyaza amahhotela nge-eco-emblem eluhlaza eduze kwamagama abo ngesikhathi sokusesha okujwayelekile. Izophinde yengeze imininingwane yenqubomgomo ethize yokusimama kwesakhiwo kanye nezinqubo nemisebenzi. Ukuze afaneleke, amahhotela kufanele ahlole izimpumelelo zawo yinkampani yangaphandle ethembekile.

“Lokhu kuzonikeza ukucaca okwengeziwe kwabangase babe izivakashi futhi kusize ukuklomelisa amahhotela ngempumelelo yangempela yezemvelo,” kusho uCurtis.

Manje onyakeni wawo wama-29 futhi isebenza ngokubambisana neDubai World Trade Center (DWTC) kanye noMnyango Wezokuvakasha Nezohwebo waseDubai (DTCM), umcimbi, imibukiso evelele ngo-2022 izobandakanya, phakathi kokunye, izingqungquthela zendawo ezigxile ezimakethe ezibalulekile zemithombo. Saudi, Russia, China kanye neNdiya.

I-Travel Forward, umcimbi ohamba phambili womhlaba wonke wobuchwepheshe bokuvakasha obubeka kucace ezobuchwepheshe bakamuva, besizukulwane esilandelayo sezokuvakasha nezokungenisa izihambi, izinkundla zabathengi be-ATM nemicimbi yenethiwekhi yesivinini, kanye ne-ARIVAL Dubai @ ATM. Ngochungechunge lwama-webinars le nkundla ezinikele ihlanganisa izitayela zamanje nezesikhathi esizayo zabaqhubi bezokuvakasha kanye nezindawo ezikhangayo ngokugxila ekukhuleni kwebhizinisi ngokumaketha, ubuchwepheshe, ukusatshalaliswa, ubuholi bemicabango kanye nokuxhumana ezingeni eliphezulu.

I-ATM 2022 izophinde isingathe izingqungquthela ezizinikezele ze-Global Stage, ezihlanganisa ezezindiza, amahhotela, ezokuvakasha kwezemidlalo, ezokuvakasha okudayisa kanye nesemina ekhethekile yokutshala izimali zezivakashi. I-Global Business Travel Association (GBTA), inhlangano yezohwebo ehamba phambili yebhizinisi nemihlangano yezohwebo, izophinde ibambe iqhaza ku-ATM. I-GBTA izoletha okuqukethwe kwakamuva kwezohambo lwebhizinisi, ucwaningo kanye nemfundo ukuze iqhubekisele phambili ukukhula nokwesekwa kokuhamba kwebhizinisi.

I-ATM izobamba iqhaza elibalulekile ku-Arabian Travel Week, umkhosi wemicimbi enikezelwe ochwepheshe bezokuvakasha abavela kuwo wonke umhlaba, ukubambisana nokulungisa ukusimama kwemboni yezokuvakasha yaseMpumalanga Ephakathi, ngemibukiso, izingqungquthela, izithangami zasekuseni, imiklomelo, ukwethulwa kwemikhiqizo kanye imicimbi yokuxhumana.

Mayelana neMakethe Yezokuvakasha yase-Arabia (ATM)

I-Arabian Travel Market (ATM), manje esisonyakeni wayo wama-29, ingumcimbi ohamba phambili, wokuvakasha wamazwe ngamazwe kanye nokuvakasha eMpumalanga Ephakathi ochwepheshe bezokuvakasha abangena nabaphumayo. I-ATM 2021 kuboniswe izinkampani ezibukisayo ezingaphezu kuka-1,300 ezivela emazweni angu-62 emahholo ayisishiyagalolunye e-Dubai World Trade Centre, nezivakashi ezivela emazweni angaphezu kuka-140 phakathi nezinsuku ezine. I-Arabian Travel Market iyingxenye ye-Arabian Travel Week. #ImibonoFikaLa

Umcimbi olandelayo mathupha: NgeSonto, Meyi 8 kuya kuLwesithathu, Meyi 11, 2022, Dubai World Trade Center, Dubai.