I-Ascott Limited (Ascott), iyunithi yebhizinisi lezindawo zokulala ephethwe yi-CapitaLand Investment, namuhla yethule uhlobo lwayo lwe-hospitality oluvuselelwe, i-Somerset.
Ibhrendi elwela ukubandakanywa nokusimama, i-Somerset yamukela ukuzwana phakathi kwabantu ngabanye, nemindeni kanye nemvelo. Lokhu kuvuselelwa komkhiqizo kulandela i-Ascott esanda kumenyezelwa i-Ascott CARES, uhlaka lokuzinza oluqondanisa isu lokukhula lika-Ascott nokucatshangelwa kwemvelo, kwezenhlalo kanye nokubusa (ESG). Ukuvuselelwa kabusha kohlobo lwe-Somerset kusebenza njengenye ingqopha-mlando ukumaka i-Ascott njengelinye lamaqembu okwamukela izihambi okuqala anikezwe isikhundla Esisezingeni Elihlonishwayo yiGlobal Sustainable Tourism Council.
UNksz Tan Bee Leng, onguMqondisi Ophethe wakwa-Ascott weBrand & Marketing, uthe: “Ukuhamba ngendlela eqhubekayo sekugqame kakhulu ezikhathini zamuva nje njengoba abahambi beba nesithakazelo emphakathini futhi beqaphela umkhondo wabo wemvelo. Sibona indlela ebuyayo ebheke emaholidini omndeni kanye nohambo lwezizwe ngezizwe, njengoba izihambeli zibheke ukuhamba njengendlela yokuxhuma kabusha ubhubhane. Ngokumelene nalokhu kwangemuva, uhlobo lwe-Somerset luvuselelwe ukuze luhlangabezane nezilindelo ezikhulayo zabahambi zokusimama, kuyilapho ngesikhathi esifanayo beqinisekisa ukuthi bangakwazi ukucwiliswa kokuhlangenwe nakho okubandakanya wonke umuntu, nokuvumelana.”
“Njengomkhiqizo wesibili ngobukhulu phakathi kwephothifoliyo yethu yomhlaba wonke, i-Somerset ibidume kakhulu phakathi kwezivakashi zethu ezihamba nemindeni, ngenxa yokuguquguquka kwayo ukuze ihlangabezane nezinjongo zokuvakasha ezahlukahlukene - ukusuka ekuthuthweni okude kuya eholidini lesikhashana. Njengoba uhambo luqhubeka nokubuya, sijabule ngamathuba avuselelwe i-Somerset azowanikeza imindeni nabavakashi abanomqondo wemvelo. I-Somerset ibungaza ukuhlangana kwabantu endaweni ekhangayo, ebandakanyayo neyekhaya. Sithemba ukuthi sizokhetha ukuhlala lapho yonke imindeni ezizukulwaneni ngezizukulwane ingabelana ngezikhathi ezijabulisayo, yakhe izinkumbulo ezihlala njalo futhi idale umthelela omuhle, ”kwengeza uNksz Tan.
Amasiginesha e-Somerset Brand
Lapho sezingenile eminyango, izinzwa zivuselelwa ngokushesha ngephunga lesiginesha ye-Somerset, iphunga elimnandi lewolintshi elisha nelikhanyayo elinamathoni aphansi anokhuni kanye nokuthintwa kwamafutha esihlahla setiye anezici zokulwa namagciwane ukuze kube nokuthula kwengqondo okwengeziwe. Izihambeli zibe sezibingelelwa ngokubona isiginesha isici sodonga lwe-lobby, isizinda esiyingqayizivele esiphefumulelwe imvelo esisetha ngokuqhubekayo ithoni yokuhlala. Somerset Rama 9 Bangkok kanye Somerset Pattaya eThailand, ngokwesibonelo, banezindawo zokungcebeleka ezifakwe amaphaneli engilazi amakhulu acacile ukuze izivakashi zijabulele ukubuka okujulile kwezingadi zangaphandle eziluhlaza. I-Somerset Baitang Suzhou e-China inodonga lwayo lwendawo yokwamukela izivakashi oluhlotshiswe ngamashalofu amapulangwe aphakeme asebenza njengama-trellise ukuze izitshalo ziboniswe.
Ukwamukela izihambeli ngokumomotheka kobungane nesimo esizolile, abahlanganyeli bakwa-Somerset, abaziwa ngokuthi "Abagadi" bangabagcini bokuzibophezela komkhiqizo ekubandakanyekeni nasekuzinzeni. I-Guardian e-Somerset Pattaya, idlala ngokubukeka okuqabulayo ngezingubo zangaphandle ezinemikhono emifushane zabesilisa, nengubo entofontofo efika emadolweni enomugqa wentamo ohlukanisiwe wabesifazane. Begqoke umfaniswano ophefumulayo futhi ongakhawuleli, Abanakekeli bafudumele, bayanaka futhi banethezekile, banikeza usizo ukuze izivakashi zikwazi ukugxila ezikhathini ezibalulekile.
Kusukela emakhadini okhiye okhuni kuye ezintweni zokubhala zasendlini nezinsiza ezivumelana nemvelo, izihambeli zikhuthazwa ukuthi zizilolonge indlela yokuphila esimeme lapho zingena. Enikeza ukudla okuthandwayo okuhlukahlukene, amagumbi adizayinelwe anemiphetho eyindilinga ukuze ahlalise izivakashi abancane nabadala. Ukuze uthole okuhlangenwe nakho okugcwele kwe-Somerset, izivakashi zingakhetha ukuhlala kuhlu lwama-Siginesha Themed Suites akhethwe ngokucabangela amatimu omndeni nawe-eco-friendly. I-‘Family Suites’, isibonelo, ifakelwe ifenisha yezingane kanye nokuhlotshiswa ukuze kukhuthazwe ukucabanga nokudlala. Ukulungiswa kwegumbi okuguquguqukayo kusetshenziswa ukusethwa kokhiye ababili kanye negumbi lokuxhuma kungahlelwa futhi ukuze kuqinisekiswe ukuhlala ngokunethezeka kwamaqembu anoma ibuphi usayizi. Ikhiqizwe kuzo zonke izakhiwo eziningi, izivakashi zingakhetha kusukela kuma-Jungle-themed suites e-Somerset Rama 9 Bangkok, kuya kuma-Forest-themed suites, ama-Tatami-themed suite nama-Arcade-themed suites e-Somerset Baitang Suzhou nase-Somerset Wusheng Wuhan e-China. Amasudi anetimu evumelana nezilwane ezifuywayo, aphelele namatende okudlala amancane kanye nezinsiza zokwamukela zabahamba nabo abanoboya ayatholakala e-Somerset Alabang Manila e-Philippines.
Ngaphakathi kwezakhiwo, izivakashi zayo yonke iminyaka yobudala zingachitha isikhathi esiyikhwalithi e-Eco Play Area and Gym. Inikwe amandla injabulo, i-Eco Play Area iyindawo elungele izingane enezici ze-biophilic nezici zokudlala ezinikezwa amandla elanga namandla e-kinetic. E-Somerset Pattaya, indawo yokuqala yomkhiqizo endaweni yokungcebeleka, izingane zingajabulela isikhathi sokudlala endaweni yokudlala yamanzi enetimu ye-Pirate enetimu yomkhumbi ene-infinity pool ebheke ulwandle. Izivakashi zingaphinda zisebenze e-Eco Gym, ehlanganisa okokusebenza kwejimu nobuchwepheshe obungonga amandla noma obukhiqiza amandla, okuvumela izivakashi ukuthi ziqaphele amandla eziwadlayo futhi ngesikhathi esifanayo ziphehle ugesi ngenkathi zizivocavoca.
I-Somerset Sustainability Passport Programme iwuhlelo olukhuthaza izihambeli ukuthi zibe yingxenye yenhlangano yezokuvakasha ngokuziklomelisa ngezaphulelo kanye nezinzuzo lapho zenza ukukhetha okusimeme. Izakhiwo ze-Somerset e-Philippines, ngokwesibonelo, zizokwethula uhlelo lokuthi izihambeli zithole amaphuzu e-Ascott Star Rewards (ASR) uma zikhetha izinqubo ezizinzile ezifana nokuphinda zisetshenziswe ilineni namathawula, kanye nokuhlunga udoti wepulasitiki. I-Somerset Rama 9 Bangkok izophinde yethule uhlelo lokuthi izihambeli zayo ezincane ziqedele imisebenzi futhi ziqoqe izitembu ezingxenyeni ezihlukene zendawo. Izihambeli zingahlenga imiklomelo efana neqoqo elithi ‘Cubby and Friends’, futhi zilethe ucezu lwe-Somerset ekhaya. UCubby, umaskandi ka-Ascott olwela ukubandakanywa nokusimama, ufanelekile njengesithonjana somkhiqizo we-Somerset, futhi angabonwa kaningi nabangane abavela emhlabeni wonke, evezwa njengengxenye yomklamo wangaphakathi wesakhiwo nokuthengiswayo. Isibonelo, uSomerset Kuala Lumpur uklame uchungechunge lozibuthe bokhuni ngamunye eneCubby egqoke izingubo zendabuko evakashela izimpawu zendawo eziyisithombe.
'I-Somerset Uphi Umkhankaso We-Cubby Global AR Adventure'
Ekubungazeni uhlobo oluvuselelwe lwe-Somerset, i-Ascott isingathe i-‘Somerset Where’s Cubby Global AR Adventure’, umkhankaso omude wamaviki angu-20,000 onamaphuzu e-ASR angaphezu kwezigidi eziyisishiyagalombili abiza ngaphezu kuka-SGD22 azowinwa. Kusukela ngomhla zingama-2022 kuNovemba 8 kuya kumhla ziyisi-2023 kuJanuwari 70, amakhodi e-AR afihliwe kuzo zonke izindawo ezingu-12 ezihlanganyelayo kanye namashaneli aku-inthanethi, afaka imiklamo engu-3 ehlukene ye-10D Cubby egqwayizayo. Idizayini ngayinye ye-Cubby iphethe umlayezo wokufundisa ohlanganisa amanani omkhiqizo we-Somerset wokubandakanywa nokusimama. Izivakashi nomphakathi bangaskena ikhodi ye-AR, bathathe isithombe noma ividiyo yomklamo ngamunye futhi babelane ngayo njengeNdaba ye-Instagram. Ukuze ufanelekele ukuthola isipho samasonto onke, ababambiqhaza kuzodingeka balandele futhi bamake i-akhawunti ye-Instagram ka-Ascott (@discoverASR), ukuze babe sethubeni lokuba ngomunye wabawinile abayi-200 abakhethwe ngokungahleliwe ukuze bathole amaphuzu e-SGDXNUMX e-ASR.
Ukuvuselelwa komkhiqizo we-Somerset kuyingxenye yesu lika-Ascott's Brand360, umsebenzi weqembu lonke ukuqinisa iphothifoliyo yomkhiqizo enwetshiwe ngezindaba zomkhiqizo ezicijile kanye nokwethulwa kokuhlangenwe nakho kwesiginesha nezinhlelo ezihlukile zohlobo ngalunye. Ukuvuselelwa komkhiqizo we-Citadines kwethulwa ngo-September 2022. Ngomugqa wethegi othi ‘Ngothando Lwamadolobha’, i-Citadines inikeza izihambi ukunethezeka kwendawo yokuhlala enesevisi kanye nokuvumelana nezimo kwehhotela. Imikhiqizo ye-Ascott, Oakwood kanye ne-The Crest Collection izophinde yethula amasiginesha nezinhlelo ezintsha zomkhiqizo ngo-2023.
