I-Alexandria, eVirginia - I-ASTA imemezele namuhla ukuthi ikhiphe umbiko wayo wonyaka wokumaketha we-Supplier-Travel Agent Marketing. Inhlolovo ekhiqiza imiphumela etholakala kulo mbiko onamakhasi ayi-18 yenziwa ngoMashi wezi-2008 futhi ihlanganisa idatha yocwaningo ngobudlelwano obukhethwayo nabahlinzeki, imigudu yokubhuka esetshenzisiwe, izikhuthazo kanye nokuba usizo kwezinhlelo zemfundo yabahlinzeki.
"Kubalulekile ukuthi ochwepheshe bezokuvakasha babe nethuba lokuhlehla futhi babuyekeze izitayela zemboni njalo," kusho uCheryl Hudak, CTC, umongameli we-ASTA kanye ne-CEO. “I-ASTA izibophezele ekukhiqizeni imibiko yeqophelo eliphezulu ngokungaguquki, njenge-Supplier-Travel Agent Marketing Report, ukuze amalungu aqaphele amathrendi asafufusa futhi akwazi ukuqapha inqubekelaphambili yawo yonke njalo futhi enze izinguquko lapho kudingeka ukuze aqinisekise impumelelo eqhubekayo. .”
I-ASTA yenze ucwaningo lwayo lwaminyaka yonke lwe-Supplier–Travel Agent Relationship Marketing ukuze isize ama-ejensi wezokuvakasha nabahlinzeki ekuqondeni nasekulinganiseni izinhlelo zebhizinisi zabahlinzeki abavamile.
Lo mbiko uphethe ngokuthi ubudlelwano obuqinile phakathi kwabahlinzeki bempahla nama-travel agents bubalulekile uma izinhlangothi zombili zifuna ukwandisa inani lebhizinisi ezilenzayo. Lo mbiko uphinde wathola ukuthi amaphesenti angama-95.9 ama-ejenti azibandakanya ebudlelwaneni obuncanyelwayo nabahlinzeki benza lokho ngokusekelwe esithunzini somphakeli kanye nekhwalithi yomkhiqizo wabo.
Phakathi kokunye okutholakele:
Iningi lama-ejensi, amaphesenti angu-66.1, awanikezi ama-ejenti aphambili ukuze abhukhe kubahlinzeki abakhethwayo.
Iningi lohambo lwendiza, olungamaphesenti angama-65.9, lusabhukwe ngohlelo lwe-GDS olulandelwa yisizindalwazi senkampani yezindiza.
Izingcingo zokuthengisa zomuntu siqu nemibukiso yohwebo yasendaweni kuyindlela ephumelela kakhulu ama-ejenti afunda ngayo ngabahlinzeki abasha.
Lapho bebuzwa indlela abayikhethayo yokuthola imfundo, abaphendula bakhetha izinkomfa zomuntu siqu namasemina kanye nokuqeqeshwa kwewebhu okuku-inthanethi njengokukhetha kwabo okuphezulu. Iningi labasebenzeli libamba iqhaza ohambweni lwe-FAM ukuze lifunde ngemikhiqizo emisha nezindawo.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The survey producing the results found in this 18-page report was conducted in March of 2008 and includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs.
- “ASTA is committed to consistently producing high-quality reports, such as the Supplier-Travel Agent Marketing Report, so members are aware of emerging trends and so they can monitor their overall progress on a regular basis and make adjustments when necessary to ensure continued success.
- The report concluded that a strong relationship between suppliers and travel agents is imperative if both sides want to increase the amount of business they generate.
