Izivakashi ezingaphezu kuka-23,000 29 zazihambele abangu-XNUMXth Uhlelo lwe-Arabian Travel Market (ATM) 2022, njengoba abaholi bemboni babehlangene e-Dubai World Trade Center (DWTC) ukuze babelane ngemininingwane ngekusasa lokuvakasha nokuvakasha kwamanye amazwe.
“Ngaphezu kokuphinda kabili izinombolo zethu zezivakashi unyaka nonyaka, i-ATM 2022 isingathe abakhangisi abayizi-1,500 nababekhona abavela emazweni ayi-150,” kuphawula uDanielle Curtis, uMqondisi Wombukiso ME we-Arabian Travel Market. “Lezi zibalo zihlaba umxhwele ikakhulukazi njengoba ukuvalwa kwezindawo kusaqhubeka eChina nakwezinye izindawo. Ngaphezu kwalokho, ukuthuthukiswa komkhakha wezokuvakasha nezokuvakasha kuso sonke isifunda saseMpumalanga Ephakathi akubonisi zimpawu zokuncipha, njengoba imiklomelo yenkontileka yokwakha amahhotela e-GCC izokhuphuka ngamaphesenti angu-16 kulo nyaka kuphela.”
Inani lamaphrojekthi e-UAE kanye ne-Saudi Arabian landa amaphesenti angama-90 azo zonke izinkontileka zesifunda zokungenisa izihambi ezanikezwa ngo-2021, ngokocwaningo oluvela ku-BNC Network. Ngokuhlaziywa okuvela ku-Colliers International kubikezela ukuthi izinkontileka zokwakha amahhotela ezingabiza u-$4.5 billion zizoklonyeliswa ku-GCC phakathi no-2022, ochwepheshe bezimboni baye ku-ATM Global Stage ukuze bathole ingxoxo yephaneli mayelana nekusasa lemboni yezokuvakasha yesifunda.
Yenganyelwe u-Paul Clifford, Umhleli Weqembu - I-Hospitality e-ITP Media Group, ingxoxo yephaneli ibonise imininingwane evela ku-Christopher Lund, uMqondisi - Inhloko Yezamahhotela i-MENA e-Colliers International; UMark Kirby, iNhloko Yezokuvakasha e-Emaar Hospitality Group; U-Tim Cordon, iPhini Likamongameli Eliphezulu Lendawo - eMpumalanga Ephakathi nase-Afrika e-Radisson Hotel Group; kanye noJudit Toth, uMsunguli kanye noMphathi Omkhulu weVivere Hospitality.
Ephawula ngesidingo sokuheha nokugcina ithalente emkhakheni wezokuvakasha eMiddle East, uCordon weRadisson Hotel Group uthe: “Izinhlangano ezithola leli lungelo zizohlomula ngoba, vele, siyazi ukuthi kubiza kangakanani ukuletha abantu abasha endaweni yethu. ibhizinisi futhi kubiza nakakhulu uma ulahlekelwa yizo. Angicabangi ukuthi ungakhuluma ngekusasa lokwamukela izihambi ngaphandle kokukhuluma ngekusasa lethalente.”
I-Vivere's Toth yaveza ukuthi kwakubaluleke ngokufanayo ukufundisa ochwepheshe bemboni ngezinto ezibalulekile kanye nengqondo yabasebenzi abasebasha kanye nezivakashi ngokufanayo. “[Isizukulwane esisha] sicabanga ngendlela ehluke ngokuphelele. Bahlala emhlabeni we-crypto nama-NFTs. Bazokwazi kanjani ukuletha imibono kanye namakhono abo ebhizinisini [lehhotela]? Futhi khumbula, ngakolunye uhlangothi, amakhasimende akho amasha nawesikhathi esizayo nawo aphuma kusizinda esifanayo, anezisusa ezifanayo nokuqonda. Ngakho-ke, kuyindaba yokuletha ithalente elisha elihlanganyela izinto ezifanayo namakhasimende amasha.”
Ekhuluma ngokubaluleka okuqhubekayo kwemizamo yokwenziwa kukahulumeni, u-Kirby we-Emaar Hospitality Group uthe: “I-Emiratisation ihambisana nendlela esithuthukisa ngayo amaqembu ethu abaholi ukuze aqhube amahhotela. Sigxila ebuholini kuleli zinga ukuthi buphume ngaphakathi, [ukudweba] ithalente langaphakathi. Iqiniso lokuthi siyakhula futhi sivula amahhotela amasha liyasisiza, ngoba linikeza amathuba amalungu eqembu lethu akhona ukuthi akhuphuke.”
Umcimbi obukhoma wezinsuku ezine uvulwe ngu-His Highness Sheikh Ahmed bin Saeed Al Maktoum, uMongameli we-Dubai Civil Aviation Authority, uSihlalo we-Dubai Airports, uSihlalo kanye ne-Chief Executive ye-Emirates Airline kanye noSihlalo Weqembu le-Dubai World. Iseshini yokuvula uhlelo, ebiyenganyelwe ngu-Eleni Giokos we-CNN, ibihlanganisa u-Issam Kazim, Isikhulu Esiphezulu, i-Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, Isazi Esiyinhloko Sezomnotho e-Oxford Economics; Jochem-Jan Sleiffer, uMongameli – Middle East, Africa and Turkey at Hilton; U-Bilal Kabbani, Inhloko Yezimboni - Ezokuvakasha Nezokuvakasha kwa-Google; kanye no-Andrew Brown, uMqondisi Wesifunda - i-Europe, Middle East kanye ne-Oceania eMkhandlwini Wokuvakasha Nokuvakasha Womhlaba (WTTC).
Usuku lokuvula lombukiso luphinde lwaba neseshini yokuqala yesithangami se-ARIVALDubai@ATM, lapho ochwepheshe bemboni bahlola indima edlalwa yizindawo lapho kuyiwa khona ekulolongeni ikusasa lezokuvakasha emhlabeni jikelele. Kamuva ntambama, ongqongqoshe abavela e-UAE, Jordan, Jamaica kanye neBotswana baye ku-ATM Global Stage bexoxa ngokubaluleka kokutshalwa kwezimali, ubuchwepheshe kanye nokubandakanywa ekuqhubekiseleni phambili ezokuvakasha eMpumalanga Ephakathi, njengengxenye yeNgqungquthela Yezokuvakasha Notshalomali Yamazwe Ngamazwe (ITIC) Ministerial Roundtable.
Ngosuku lwesibili lwe-ATM 2022 kwaba nabamele abaphezulu abavela e-Air Arabia kanye ne-Etihad Aviation Group bajoyina u-John Strickland we-JLS Consulting ku-ATM Global Stage ukuze kuxoxwe ngokusebenza kahle kanye nokusimama ngaphakathi komkhakha wezokundiza. Kamuva ntambama, u-D/A ka-Paul Kelly wanikeza umbono wakhe wokuthi ungaxhumana kanjani nezithameli zokuvakasha zama-Arabhu ngempumelelo. Ekupheleni kosuku lwesibili, inkundla yokwabelana ngevidiyo ethi 'Siyakwamukela Emhlabeni' ithole ukutshalwa kwezimali okungafika ku-$500,000 ngemva kokuwina umncintiswano wokuqala we-ATM Draper-Aladdin Startup Stage ye-ATM Travel Tech.
Usuku lwesithathu lwezikhathi ze-ATM ezifakiwe ezigxile kulokho izivakashi ezikufunayo ngempela, ukuvakasha kwezemidlalo, izitayela zobuchwepheshe bezivakashi, okokuzithokozisa okudliwayo, izinsiza zokuhamba ezisekelwe ku-metaverse, indima yabagqugquzeli nokunye okwengeziwe. I-Global Business Travel Association (GBTA) iphinde yabamba izingxoxo zephaneli ezimbili ngosuku lwesithathu, ezikhanyisela ukusimama kanye namathrendi esikhathi eside ngaphakathi kwengxenye yohambo lwebhizinisi.
Njengengxenye ye-ajenda yengqungquthela yosuku lwesine nolokugcina lwe-ATM 2022, abamele i-Atlas, Wego Middle East kanye ne-Alibaba Cloud MEA baye ku-ATM Travel Tech Stage ukuze bahlole ukuthi idatha ikushintsha kanjani ukuthengiswa kwezindiza. Amaphaneli abelane ngemininingwane yokuthi zingazakha kanjani izinhlangano eziholwa yidatha, nokuthi kungani izinkampani ezisebenzisa ngempumelelo idatha yokuvakasha namuhla zizophumelela kakhulu esikhathini eside.
Amaseshini asekuseni ahlanganisa iseshini ehlelwe yi-WTM Responsible Tourism, ku-ATM Global Stage, egxile ekutheni izinto ezintsha zakamuva zingasetshenziswa kanjani ukukhuthaza ubuchwepheshe obunomthwalo wemfanelo kwezokuvakasha nezokuvakasha. Lapho kuphothulwa uhlelo lwalo nyaka lwe-ATM, izikhathi zantambama zazihlanganisa nengxoxo mayelana nokubuya nokukhula kwezokuvakasha kwamadolobha.
Usuku lokugcina lomcimbi obukhoma luphinde lwahlanganisa nokumenyezelwa kwe-'Best Stand Design' ye-ATM 2022 kanye 'Nendondo Yokukhetha Kwabantu', ezethulwe ku-SAUDIA ngombono wayo wekusasa nomangalisayo. Ezinye izitendi eziklonyeliswe ngobuhlakani bazo zihlanganisa uMnyango Wezamasiko Nezokuvakasha - Abu Dhabi, Jumeirah International, Ishraq International kanye ne-TBS/Vbooking.
“I-ATM 2022 inikeze ithuba elifike ngesikhathi ukuze umkhakha wezokuvakasha nowokuvakasha emhlabeni wonke uhlangane eDubai futhi uhlole ikusasa lomkhakha wethu. Ukuqamba izinto ezintsha, ukusimama, ubuchwepheshe kanye nokutholwa kwethalente nokugcinwa kuzobaluleka empumelelweni yakho yesikhathi eside,” kuphetha uCurtis.
Ngemva kwempumelelo yendlela exubile eyamukelwa ohlelweni lwangonyaka odlule, ingxenye ebukhoma, mathupha ye-ATM 2022 izolandelwa isitolimende sesithathu se-ATM Virtual, ezokwenzeka ngesonto elizayo kusukela ngoLwesibili ziyi-17 kuya kuLwesithathu zingama-18 kuNhlaba.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Later in the afternoon, ministers from the UAE, Jordan, Jamaica and Botswana took to the ATM Global Stage to discuss the importance of investment, technology and inclusivity in driving Middle East tourism forward, as part of the International Tourism &.
- The second day of ATM 2022 saw senior representatives from Air Arabia and Etihad Aviation Group join JLS Consulting's John Strickland on the ATM Global Stage for a discussion about efficiency and sustainability within the aviation sector.
- The show's opening day also featured the first session of the ARIVALDubai@ATM forum, during which industry experts explored the role that in-destination experiences are playing in shaping the future of global travel and tourism.
