I-CEO ye-Barbados ifaka ku-Sustainability Leadership in Tourism

Incwadi yomhlahlandlela yethula iqoqo eliyingqayizivele lezingxoxo zochwepheshe, kuhlanganiswe nemininingwane nemicabango yakamuva ngezihloko ezifanele kakhulu namathrendi ahlobene nokusimama kwezokuvakasha, ukuphathwa kwebhizinisi okusimeme, nokuthuthukiswa kwendawo okuyiwa kuyo. Lena incwadi enikeza izindaba zomuntu siqu ezikhuthazayo kanye nemicabango, futhi ngesikhathi esifanayo isebenza njengomhlahlandlela obalulekile wolwazi kosomabhizinisi abamatasa bezokuvakasha, abaphathi, nabathuthukisi abanendaba nokuqina kwebhizinisi kanye nenhlalakahle yemiphakathi yendawo okuyiwa kuyo.

I-SLU ixhuma futhi igubhe abantu abalandela umkhondo, izinhlangano kanye nezindawo okugxilwe kuzo ekusimameni kwezokuvakasha - ngokuxoxwa kwezindaba nokudlulisa ulwazi. Zuza ezibonelweni zempumelelo, imininingwane yemboni kanye nezeluleko ezifika ngesikhathi zephaneli yethu yomhlaba wonke yochwepheshe bezokuvakasha abasimeme.

Abashintshi Bendawo

Izingxoxo nabathuthukisi bezindawo kanye nabaphathi abazinikele ekusimameni kwezokuvakasha kanye nentuthuko eqhubekayo. Imibono eqhubekayo yezokuvakasha nezeluleko ezivela kochwepheshe abaphambili bokuphatha indawo okuyiwa kuyo nokuthuthukiswa. Masijabulele ingxoxo noJens Thraenhart, i-CEO, I-Barbados Tourism Marketing, Inc. (BTMI), owayeyi-CEO ye-Mekong Tourism Coordinating Office (MTCO) ngesikhathi kwenziwa inhlolokhono.

UJens Thraenhart Ngokumaketha Kwezokuvakasha Okunesibopho Nokuthuthukiswa Kwendawo Eqhubekayo esifundeni saseMekong

Zingathuthukiswa kanjani ezokuvakasha ngendlela edala indlela yokuziphilisa, ekhuthaza ukukhula komnotho futhi eqede ubumpofu? Jens Thraenhart, CEO we I-Mekong Tourism Coordinating Office (MTCO), iyasitshela kulesi siqephu sochungechunge lwethu lwezingxoxo nezingqwele ezihamba phambili ezisimeme zezokuvakasha emhlabeni kanye nabashintshi.

U-Jens ubonisa indlela asebenza ngayo nezinkonzo zezokuvakasha zamazwe afakwe ku-Greater Mekong Sub-region (GMS) - Thailand, Vietnam, Cambodia, Laos, Myanmar, and China. Wabelana ngendlela ithimba lakhe elisebenza ngayo ekuthuthukiseni imodeli yezokuvakasha esekela amabhizinisi amancane, anesibopho sokuhamba, yiziphi izinselele okuye kwadingeka ukuba azinqobe nokuthi yiziphi izinkambiso zomhlaba ezithonya umsebenzi wakhe.

Jens, usungule amafemu okumaketha okudijithali awine umklomelo Amaqhinga Wonwabu futhi Umzila Wedrakofuthi yakha uhlelo olushayelwa ihlombe kakhulu lwe-Mekong Tourism, phakathi kokunye ukutuswa okuningi. Yini ekugqugquzele ukuthi ubambe iqhaza lokuba nguMqondisi Omkhulu ukuze uhole iHhovisi Le-Mekong Tourism Coordinating Office (MTCO)?

Empeleni nganginguMeluleki Okhethekile Womqondisi Omkhulu Wangaphambili Wehhovisi Lokuxhumanisa Lezokuvakasha e-Mekong kusukela ngo-2010, ngenkathi ngingumsunguli/uMongameli we-Dragon Trail kanye noSihlalo we-PATA (Pacific Asia Travel Association) e-China, ngihlala e-Beijing.

Amazwe e-Greater Mekong Subregion (Cambodia, Lao PDR, Myanmar, Thailand, Viet Nam, kanye nezifundazwe zase-Guangxi naseYunnan e-PR China) abelokhu engihlaba umxhwele. Kuyisifunda esihle nesimangalisa kangaka, esicebile ngamasiko, amagugu, kanye nempahla yemvelo - ukukwazi ukusiza ekukhuthazeni nasekuthuthukiseni ezokuvakasha kulawa mazwe kwaba inhlonipho enkulu, ukuthola ukwethenjwa kohulumeni abayisithupha. Ngakolunye uhlangothi, bekuyinselelo ethokozisayo ukwakha inkundla yokuxhumana nababambiqhaza nokusebenzisana.

Ngiphinde ngabona le ndima njengethuba eliyingqayizivele lokwakha imodeli entsha uma kuziwa ekuphathweni okusimeme kwendawo okuyiwa kuyo.

Njengoba uyisakhamuzi esikabili saseJalimane naseCanada, yini ekujabulisayo nge-Asia ukuthi uthuthele kwelinye icala lomhlaba, ukuze uhlale futhi usebenze e-Bangkok?

Lapho ngineminyaka engu-16, ngikhulela eJalimane, ubaba wangitshela ukuthi ikusasa lizoba se-Asia nokuthi isiShayina sizoba ulimi olubaluleke kakhulu. Lokhu kwakumaphakathi kuya ngasekupheleni kwawo-80, ngesikhathi lapho i-China yayisavaliwe, futhi umhlaba wawubuka i-China ngendlela ehluke kakhulu kunanamuhla. Amazwi kababa ahlala ehlala ekhanda lami.

Ngenkathi ngimenyelwa engqungqutheleni eyayise-Singapore ekuqaleni kweminyaka yawo-2000, ngemva kwalokho ngazibhukhela ithikithi lokuya e-Shanghai, ngingazi muntu nanoma yini. Ngemva kwalokho, ngaba nohambo lwezikhathi ezithile oluya e-Asia, ikakhulukazi e-China, ngenkathi ngisebenzela i-Fairmont Hotels & Resorts (sakha iwebhusayithi encane yamaShayina emuva ngo-2004), kanye neKhomishini Yezokuvakasha yaseCanada.

Kwathi ngo-2008 ngathuthela e-Beijing, ekuqaleni njengoMongameli wenkampani encane yehhotela le-boutique, kodwa ngahlala iminyaka engaphezu kwemi-5, ngisungula futhi ngithuthukisa i-Dragon Trail kanye ne-China Travel Trends.

NjengoSihlalo we-PATA China, sethule i-China Sustainable Travel Forum & Awards ngo-2010. Kwakuyisikhathi esijabulisayo ukuba se-China ngesikhathi seMidlalo Yama-Olympic ka-2008 e-Beijing kanye Nombukiso Womhlaba ka-2010 e-Shanghai; isikhathi esathonywa ngempela ukukhula, ukuguquka, kanye nokuzethemba.

Ngo-2014, nganquma ukuthi kwase kuyisikhathi sokusuka e-Beijing ngiye e-Bangkok, njengoba ngangikholelwa ukuthi iNingizimu-mpumalanga ye-Asia yayizoba umngcele olandelayo wokukhula komnotho. Ngo-2014, amazwe ayisithupha eGreater Mekong Subregion (GMS) angiqoka ukuba ngihole iHhovisi Lokuxhumanisa Lezokuvakasha laseMekong (MTCO). Manje i-China iyimakethe yokuqala yomthombo wezivakashi kuwo wonke amazwe e-GMS.

NjengoMqondisi Omkhulu we-MTCO, inhloso yakho ukukhuthaza isifunda saseMekong njengendawo eyodwa yezokuvakasha kanye nokugqugquzela ukuthuthukiswa kwezokuvakasha okunomthwalo wemfanelo. Yiziphi izinselelo enibhekana nazo maqondana nokudidiyela nokusebenzisa amasu ngesikhathi nisebenza neminyango eyahlukene yezokuvakasha?