Ukubuyiselwa Kwezokuvakasha KweBarbados: Ingxoxo entsha yokuthola kabusha

UStanton Carter weBrand yeCrand Caribbean uyilungu lebhodi yomsebenzi yalabo abasanda kwakhiwa ukutakula.uhambo aanikezwe umsebenzi. Uhambise isiphakamiso sephrojekthi yokuvuselela iBarbados namuhla, ethi:

Kulindelwe ukuthi igciwane le-COVID-19 "lizonyamalala ngokuyisimangaliso" futhi kuzoba ibhizinisi, njengenjwayelo, akulona iqiniso kunoma iyiphi indawo. Ngeshwa, isitatimende seCaribbean Association of Banks - "Ngeke kusaba ibhizinisi njengokujwayelekile ngekusasa elibonakalayo" kungaba yinkomba yangempela yalokho okulindele isiqhingi saseBarbados.

Uma kudingeka umdlalo omusha ukuxhasa imboni Yezokuvakasha, kuzodinga umzamo ohlangene phakathi kwezinhlaka ezizimele nezikaHulumeni. Lezi zinhlangano zombili zasebenzisana ngaphambili ukuqhubekisela phambili imboni yezokuvakasha kulesi siqhingi futhi asikho isizathu sokuthi ezikhathini ezingakaze zibonakale zazingakwazi ukujoyina futhi. Mhlawumbe badinga ukukhunjuzwa, bobabili basebenzela ukufeza izinzuzo ezifanayo lapho beya khona nokuthi inhlanganisela yezinsizakusebenza zezezimali nezabasebenzi, ubuchwepheshe, kanye noxhumana nabo embonini kungasiza ekulondolozeni nasekubuyiseleni ezokuvakasha emazingeni amasha nabavakashi amakhulu esiqhingini esake saba khona abanolwazi.

Noma imuphi umzamo wokuzama ukubuyela esimweni esejwayelekile ngemuva kweCovid-19 uzobandakanya izinguquko ezinkulu. Ukusebenza ngombono wokuthi uma sakha, siphinde sishicilele futhi sivuselele izakhiwo izivakashi zizofika, ngeke kusaba yindinganiso eyamukelekayo embonini. Okujwayelekile okusha embonini yezokuvakasha kuzoncika kakhulu

IT nobuchwepheshe bedijithali. Indlela yokuthengisa ethambile yokumaketha nokwazisa ngeBarbados njengendawo yamaholide kuzofanele inwetshwe ifake nezinkundla zokuxhumana.

Umncintiswano phakathi kwamazwe angamalungu aseCaribbean wezimoto zezivakashi uzoba nobudlova futhi ezinye izindawo kungenzeka zingafinyeleli amazinga okufika angaphambilini. Lezo ziqhingi impilo yazo encike kwezokuvakasha zizosebenza ngokugcwele emhlabeni wonke, zisebenzisa izindlela zokumaketha nezokugqugquzela ezenziwe ngedijithali ukugqugquzela izivakashi ukuba zibuyele ePharadesi. Kungenzeka kakhulu, iJamaica, iBahamas, iDominican Republic, kanye neCuba sezivele zinamasu okutakula kabusha ahlelelwe ukuqaliswa ngesaziso esifushane. Uma iBarbados ifisa ukugcina umkhawulo wokuncintisana, kufanele isebenze ngokufanele.

Ngendlela engibona ngayo, ukuze iBarbados ibuye futhi igcine ukuthandwa emhlabeni wonke ngabathengi, uhlelo lokwakha kabusha kufanele lwenziwe ukuvumela uhlelo oluhlanganyelwe nezindiza, abaqhubi bezokuvakasha, kanye nezinkampani zabasebenzeli bezokuvakasha abakhonza lapho beya khona.

Izincomo zami ngomdlalo omusha wokuxhasa nokwakha kabusha ezokuvakasha zimi kanje:

UHLELO “LOKWENZA I-BARBADOS”: Lolu hlelo kufanele lube nezigaba ezimbili (2) ezihlukile:

ISIGABA # 1- Ukugcina Ubukhona
Ukwakhiwa ngokushesha kanye nokwethulwa komkhankaso wokuya kwidijithali ukugcina iBarbados ihamba phambili ezingqondweni zabahambi bomhlaba wonke nokukhuthaza abathengi ukuthi bavakashele iBarbados ngemuva kweCovid-19.

Ngo-Ephreli 03 iJamaica yethule uhlelo lwayo lwedijithali i- “Escape to Jamaica” esiteshini sayo se- Instagram @Visit Jamaica. Ngo-Ephreli 06, iGrenada nayo yalandela umkhankaso wayo othi "# Grenada Dreaming". IBahamas nayo isanda kwethula ifomu layo elisha elithi "The Bahamas with love" mini video iholide ledijithali. Zonke izinhlelo ezi-3 zenzelwe ukuhlinzeka abathengi ngandlela-thile yokubalekela lapho beya khona. Okuqukethwe kwakuhilela umculo, isiko, ukudla, imvelo, nabantu abanobungane, izimpawu zokuhweba zeholide laseCaribbean. IBarbados idinga ukwenza okufanayo futhi yethule uhlobo olufanayo lomkhankaso.

ISIGABA # 2 - Ukwakha kabusha le Mboni

Umkhakha wezokuvakasha waseBarbados njengezindawo eziningi zaseCaribbean uzobe ulimale kakhulu ngenxa yeCovid-19. Ukwakha kabusha le mboni kuzoba yinselelo enkulu. Kuzothatha isikhathi ukuthola nokufeza amazinga wangaphambilini womkhiqizo. Izinhlelo zokuvakasha zesikhathi esizayo nazo kuzodingeka ziphakame kakhulu kunezinye zezindawo lapho ilanga lizoba khona ngoba izivakashi ezingaba khona zizobe zifuna inani elingabizi lokuthola imali yokuthola imali ngamaholide. Kuze kube manje, kufanele kubhekwe ukwethulwa komkhankaso wohlelo lokwakhiwa kabusha kwezikhuthazo lweminyaka emithathu.

IZINHLOSO EZIPHAKANYISIWE ZOKWAKHA KABUSHA IZINHLOSO ZOKUMAKetha

1- Ukuthonya nokukhuthaza abathengi ukuthi bakhethe iBarbados njengendawo yabo yeholide yokushisa

2- Ukukhulisa abafikayo abafika emazingeni eBarbados abahlangabezana nawo ngaphambi kweCovid -19

3-Ukwenza ngcono ukuhlala kwamahhotela, ikakhulukazi amahhotela amancane

4-Ukwengeza ubude bokuhlala kwezivakashi

Ukubuyekeza kabusha nokuguqula kabusha uMnyango Wezokuvakasha kanye nohlaka lwezikhungo lwe-BTM Inc ukuhlangabezana nezidingo nezidingo zenkathi entsha yezokuvakasha

Unyaka # 1

I-1- IBarbados Tourism Marketing Inc. kanye neBarbados Hotel and Tourism Association kufanele babize umhlangano we-ASAP wokudingida, ukudala nokusebenzisana nohlelo lokuvuselela ukumaketha okuqhubekayo oluzothatha iminyaka emithathu.

2 - Uhlelo kumele lubonise iphakethe le-platinum incentive holiday package nezinto ezengezwayo kuNyaka # 2 naku- # 3

I-3-Isikhuthazo kufanele sikhombe abahambi bamazwe bamanye amazwe futhi siphinde izivakashi. Kufanele yakhelwe ukuvumela i-BTMI, i-BHTA, izinkampani zezindiza kanye nezinkampani zabo zokuvakasha, abahlinzeki bezokuvakasha, abathengisi bezitolo kanye nabasebenzela ezokuvakasha ukuthi babambe iqhaza. Amathuba okufaka abagibeli bemikhumbi ehlelweni kufanele abhekwe

Ukuhlelwa kwemisebenzi yasendaweni kufanele kubandakanye ukumelwa okuvela ku-BTMI, BHTA, amahhotela, izinkampani zezokuvakasha, izindawo zokudla, izinkampani zamatekisi, abasebenza kwezemidlalo emanzini, ababungazi, abaculi, njll. Kufanele kubhekwe ukusungula ikomidi eliyisipesheli elizosebenza ekwakheni kabusha iphrojekthi

I-5-Uhlelo kufanele luqukethe zonke izinhlobo zokuhlala, ikakhulukazi amahhotela amancane

I-6- Uhlelo kumele luxhaswe yizinkundla zokuxhumana nezomdabu

7- Umkhankaso Wezobudlelwano Bomphakathi kufanele wethulwe ukwazisa abathengi ngeBarbados ukuthi ivulekele ibhizinisi

Izingqungquthela zokuqeqesha kufanele zenziwe ngamahhovisi aphesheya kwezilwandle e-BTMI ezimakethe zawo ukuze kufundiswe abezokuvakasha ngosayizi bamaqembu amancane 8-25 ohlelweni olusha

9 - Ukuvakashelwa kwezemfundo ngabenzeli bezokuvakasha, izintatheli zaphesheya kwezilwandle, ababhali bezokuvakasha nabezindaba zokuvakasha kufanele kube yingxenye ebalulekile yohlelo

I-10 - Uhlelo lonyaka # 1 kufanele lutholakale ukuze luqaliswe kusenesikhathi lapho kwenzeka khona i-Covid-19 isheshe iphele.

Unyaka # 2

1-Khulisa izikhuthazi futhi wandise imisebenzi ehleliwe futhi yaqaliswa ngonyaka # 1

2-Nweba imikhankaso yokukhangisa ekhonjiwe ukufaka intshisekelo ekhethekile namaqembu ezimakethe ezinjenge-Diaspora, Amasiko, ama-Foodies, Imishado kanye neHoneymoons kanye ne-Snow Birds

Izindleko zomkhankaso we-3- Advertising and Public Relations kufanele zilinganise kakhulu ukukhomba abathengi ukukhetha iBarbados njengendawo abangayikhetha ngamaholide

4-Phenya ukuthi kungenzeka yini ukwamukela ukwamukelwa kwabenzeli bezokuvakasha kwezinye izimakethe

Ukubuyekezwa okungu-5, kwenziwe izinguquko nokuthuthuka eMnyangweni Wezokuvakasha kanye nakuhlaka lwe-BTMI Institutional ukuvumela ukubamba iqhaza ngempumelelo enkathini entsha yezokuvakasha

(a) Buyekeza futhi uthuthukise lapho kudingeka khona ubudlelwane namahhotela endawo, amatekisi, izindawo zokudlela, abaqhubi bezemidlalo yamanzi, njll

(b) Linganisa ubudlelwano bangaphandle nezindiza, abezokuvakasha, abathengisi bezitolo kanye nolayini bokuhamba

(c) Ukubuyekeza nokuthuthukisa amalungiselelo ezinkontileka nabezokukhangisa nezinhlangano zobudlelwano nomphakathi

(d) Ukubuyekeza ukusebenza nokukhanya kwamahhovisi e-BTMI aphesheya kwezilwandle.

(e) Ukubuyekeza imisebenzi yokuThuthukiswa koMphakathi nezokuVakasha

Unyaka # 3

1- Ukuqhubeka nokwandiswa kwemisebenzi nezikhuthazo ezisetshenziswe eminyakeni engu- # 1 kanye no # 2

2- Yethula izinkambo zokukhangisa ezihlangene ze-BTMI neBHTA phesheya kwezilwandle

3- Ukwenza umhlangano weBMTI neBHTA ukubuyekeza ukuqhubeka kohlelo lokutakula noma ukwethulwa komkhankaso omusha ohlukile wokwakha kabusha nokuxhasa iBarbados Tourism Industry

4- Hlola futhi ucabangele ukuthi kungenzeka yini ukusungula inkampani yezokuvakasha lapho uya khona

Ekugcineni, umcabango owodwa obulokhu uhleli emqondweni ngenkathi kwenziwa lesi siphakamiso yisilinganiso sikaRobert Burns sokuhlela - “Izinhlelo ezibekiwe kahle kakhulu zamagundane nabesilisa zivame ukungahambi kahle”. Kunokudla okuningi okufanele kucatshangwe emyalezweni wakhe. Izinselelo ezintsha zizoqhakaza ngesikhathi sokuhlela futhi akufanele zinganakwa. Into eyodwa ephezulu yohlu ukususwa ngendiza. IBarbados iyodwa ayikwazi ukuqala kabusha ukwakhiwa komkhakha wayo wezokuvakasha. Izodinga usizo lwendiza, okungcono kubathwali abanezinsizakalo ezihleliwe kanye nezinkampani zabo zokuvakasha. Lokhu kuzokhiqiza inhlanganisela yezivakashi - izivakashi zephasika zamaholide nabahambi beFIT - futhi kuvumele ukusatshalaliswa okubanzi kokuthengiswa komkhiqizo.

Siyethemba, uMnyango Wezokuvakasha kanye neBTMI sebevele basiqaphelile lesi sidingo futhi baqhuba izingxoxo nezindiza ezindiza iBarbados ukuhlinzeka ngendiza ngamanani aphusile okukhangisa kwabahambi be-Covid-19.

Izincomo ezingenhla aziqoshwe etsheni. Zingaguqulwa, zithuthukiswe, noma zisuswe. Umqondo uwonke bekungukunikeza umhlahlandlela wokuthi ungabhekana kanjani nemvelo yamanje neposiweyo yeCovid-19.

Ukufaka ingxoxo ekululameni.ukuvakasha iya ku- www.lolokwedu.xcom bese uchofoza ubhalise