I-Winter Olympics kanye ne-Olympic Games izehlakalo ezimbili zezemidlalo ezinkulu emhlabeni futhi ngenxa yalokho ziheha izibukeli ezinkulu nezinamba zezethameli ezivela kuwo wonke umhlaba.
Izinkampani zezindiza namahhotela ziyazuza ekukhuphukeni kwezivakashi - kokubili kwamazwe ngamazwe nasekhaya - ukuya edolobheni lapho Imidlalo ibanjelwe khona, ngakho idolobha lasePyeongChang lingalindela ukufunwa okwengeziwe futhi ngenxa yalokho amanani aphezulu.
Kodwa-ke, ngokombiko wakamuva othi “Ukuhlola Ezokuvakasha Kwezemidlalo – Ukuqonda ngamaholide ezemidlalo, imicimbi yezemidlalo, nokuthi ikusasa limphatheleni imboni,” ngokuvamile umthelela uba ngowesikhashana futhi amazinga ezivakashi asheshe abuyele kwesejwayelekile uma Imidlalo isiphelile. iphelile.
USean Hyett, Umhlaziyi Ohlangene Wokuvakasha Nezokuvakasha kwa-GlobalData uphawule wathi, “Njengamanye amazwe amaningi abamba iqhaza, iNingizimu Korea izobhekana nenselelo enkulu yokuthuthukisa imboni yezokuvakasha esikhathini eside ngemuva kweMidlalo Yama-Olympic Yasebusika ka-2018 yasePyeongChang.”
Emidlalweni yase-Rio 2016 ehehe izibukeli eziyizigidi ezingu-6.2, kwakhiwa amahhotela amasha angu-70 nezindawo zokuhlala futhi kwatshalwa isamba esingu-USD1.6 bhiliyoni embonini yezokuvakasha yedolobha. Kodwa-ke, ukwanda kwempahla kuholele ekwehleni kwamazinga okuhlala kusuka ku-66% ngo-2015 kuya ku-58% ngo-2016 futhi idolobha manje selisele nenani lamahhotela.
Ukubuyekezwa kwemidlalo yase-London ka-2012 ezuze ababukeli abayizigidi ezingu-11 empeleni kwathola ukuthi abafika phesheya kwezilwandle ku-Q3 2012 (ikota le midlalo eyabanjwa ngayo) babengaphansi ngo-2.9% kunesikhathi esifanayo ngonyaka odlule. Lokhu kwaziwa njengokuthi 'umphumela wokufuduka' lapho abavakashi bendabuko behlehliswa ukuvakashela e-London ngenxa yezixuku ezinkulu ezilindelwe, kuyilapho ukunyuka kwesidingo sendawo yokuhlala kubavakashi basekhaya kukhuphule izindleko zokuvakasha kwabavakashi bamazwe ngamazwe.
U-Hyett uqhube wathi, “Ukuze umcimbi omkhulu kangaka nomba eqolo njengama-Olympics Wasebusika ube yinzuzo ngempela embonini yezokuvakasha yaseNingizimu Korea, ibhodi lezokuvakasha lidinga ukugqugquzela abahambi ukuthi baphinde bavakashele esikhathini esizayo noma bavakashele ezinye izingxenye zezwe.”
Enye indlela kungaba ukunikeza izaphulelo kumasayithi ezivakashi adumile noma amahhotela ngezinsuku ezizayo. Ukwengeza, ukuzama ukuphikisa 'umphumela wokufuduka', amabhodi ezokuvakasha kufanele asebenzise izindlela ezifanayo ukuze akhuthaze izivakashi ukuba zivakashele ezinye izingxenye zezwe ngesikhathi imicimbi enjalo isingathwa.
U-Hyett wengeze wathi, “Izindatshana zezindaba njengamanje ziphakamisa ukuthi ukuthengiswa kwamathikithi nokuthengiswa kohambo lwe-PyeongChang 2018 kuhlala kuphansi kakhulu ukuze inzuzo yezokuvakasha kulawa ma-Olimpiki Wasebusika ibonakale incane futhi ukulondoloza ukukhuphuka kwesikhathi eside kuzoba inselele enkulu nakakhulu.”
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Hyett continued, “For such a large and costly event like a Winter Olympics to really be beneficial to South Korea's tourist industry, the tourism board needs to incentivize travelers to visit again in the future or visit other parts of the country.
- However, the increase in supply led to a fall in occupancy rates from 66% in 2015 to 58% in 2016 and the city is now left with an excess of hotels.
- Izinkampani zezindiza namahhotela ziyazuza ekukhuphukeni kwezivakashi - kokubili kwamazwe ngamazwe nasekhaya - ukuya edolobheni lapho Imidlalo ibanjelwe khona, ngakho idolobha lasePyeongChang lingalindela ukufunwa okwengeziwe futhi ngenxa yalokho amanani aphezulu.
