Ngaphambi komhlangano wokucobelelana ngolwazi waminyaka yonke we-European Tour Operators Association (ETOA), i-Hoteliers European Marketplace, imboni yamahhotela ibhekene nonyaka ongemuhle. Ukubhukha kohambo lwebhizinisi kuhlile, futhi amahhotela abhekene nethemba lamagumbi angenalutho kanye nemali engenayo yehla ngendlela engakaze ibonwe ngaphambili. Kodwa-ke, kunezizathu ezithile zokuba nethemba - i-HEM yalo nyaka inabathengi abaningi abafikayo kunaseminyakeni eyedlule, namandla okuchitha ama-euro ayizigidi eziyizinkulungwane ezinhlanu ngokuvakasha kwangaphakathi okuya e-Europe ngo-5, futhi kunezimo zemakethe ezivumayo.
I-United States iyimakethe yomthombo omkhulu we-Europe futhi ukwehla komnotho okubi kakhulu eminyakeni engama-30 kuphoqe izinkampani e-United States ukuthi zibuyekeze ibhajethi yazo yokuhamba. Abaningi bakunciphise ngokuphelele uhambo lwamazwe ngamazwe kuyilapho abanye bebeke imingcele kubaphathi ukuthi bandize isigaba sezomnotho futhi behlele emahhotela ashibhile.
“Ukuhamba ngebhizinisi kwehla njalo ngoDisemba, kodwa kulo nyaka bekuzoncipha kakhulu njengoba izinkampani zizama ukunciphisa izindleko, kusho uRobert Barnard, osebenzisana neHotel Consultancy Services kwa-accountant PKF. "Uma sibheke phambili ku-2009, iphawundi elibuthakathaka lingasiza ukubuyisela izivakashi e-UK futhi ngakho-ke emahhotela, kodwa sekukonke, kuzoba unyaka wokuhlola kakhulu kubanikazi bamahhotela kunabambalwa edlule futhi kufanele baqhubeke nokuzilungiselela. ukwehla kwebhizinisi.”
Izibalo zakamuva ezisanda kukhishwa yi-PKF zibonisa ukuthi eLondon izinga lamagumbi lehle ngo-December lisuka ku-£139.33 ngo-2007 laya ku-£138.03 ngo-2008 - lehle ngamaphesenti angu-0.9 - kuyilapho ukuhlala kwehle ngamaphesenti angu-1.2. Sekukonke, lokhu kusho ukwehla okungamaphesenti angu-2.1 kwesivuno samagumbi ngenyanga sisuka ku-£102.07 ngo-2007 saya ku-£99.89 ngo-2008.
Unyaka kuze kube yimanje izibalo zibe zinhle nakakhulu, njengoba iLondon ithole ukukhuphuka ngamaphesenti angu-2.7 kwesivuno samagumbi sonyaka sisuka ku-£114.08 ngo-2007 saya ku-£117.19 ngo-2008: lokhu kwakubangelwa kakhulu ukunyuka kwesilinganiso samaphesenti ngamaphesenti angu-4.6.
Njengoba izihloko zezindaba ezimbi ziqhubeka nokucacisa ubumnyama bomnotho womhlaba, imboni yezokuvakasha ibheke phambili ku-2009 ngokuqapha, kusho uJames Chappell, uMqondisi Ophethe we-STR Global, inkampani yokulinganisa nokucwaninga embonini yokulala neyokwamukela izihambi. “Izibikezelo zakamuva zokuwohloka komnotho okubanzi zizokwenza unyaka ka-2009 ube unyaka onzima kubanikazi bamahhotela base-UK. Izimo zomnotho eziya ziba zimbi kakhulu ezaqalwa yinkinga yamabhange ethinte umnotho emhlabeni wonke yenze ukuthi i-RevPAR yehle ezifundeni eziningi,” usho kanje.
I-STR Global iqapha izibalo zokuhlala, isilinganiso samanani osuku kanye nesilinganiso esibalulekile, isilinganiso segumbi ngalinye elitholakalayo. Umbiko wabo wakamuva ubonisa ukwehla okukhulu kakhulu kokuhlala kwabantu phakathi kwamahhotela aseYurophu aseRome naseMadrid, nawo ahlangabezane nobunzima obukhulu e-RevPAR. Izinga lokuhlala kwabantu eRome lehle ngamaphesenti ayi-17.5 laya kumaphesenti angama-72.4 kanti eMadrid lehle ngamaphesenti ayi-13.8 laya kumaphesenti angama-71.1, unyaka nonyaka. I-RevPAR eRoma yehle ngamaphesenti angu-30.5 yaya ku-$156.22, kanti eMadrid yehle ngamaphesenti angu-24.9 yaya ku-$107.37.
EYurophu uguquko lwamaphesenti lonyaka ku-RevPAR yaseBerlin, London naseVienna luhambe kahle kakhulu. I-Barcelona nePrague ibe nokuwa okuphawulekayo. “Esikubonayo ukuthi lezo zimakethe ezinengxenye enkulu yamahhotela anezimpawu zomhlaba zikwazile ukubamba izinga lazo kangcono kunamanye,” kusho uChappell.
Inhlolovo yotshani eyenziwe yi-European Tour Operators Association ezinze eLondon iphakamisa ukuthi ukubhukha kokuvakasha kwezemfundo kulo nyaka kuyafana nokwango-2008. Ukuhweba ngezitolo ezinkulu kwehle ngamaphesenti angama-20. Emkhakheni wezokungcebeleka, ukubhukha kohambo oluphelezelwayo kwehle ngamaphesenti angaba ngu-40 futhi ukubhukha kwabavakashi abazimele nakho kuphansi, kodwa lokhu kungase kube ikakhulukazi ngoba bafuna ukulinda babone ukuthi izintengo ziyehla yini ngokuseduze nesikhathi.
“Abantu baseMelika bayasabela emananini. Uma abaqhubi bezokuvakasha nabaphakeli babo bengehlisa amanani ngokwanele, abantu baseMelika bazothi 'angikwazi ukungayi,'” kusho uBob Whitley, umongameli we-United States Tour Operators Association (USTOA). "Sikubone izikhathi eziningi esikhathini esidlule: lapho "abakhethekile" befika ezindaweni abathengisa ngazo ngemizuzu. IMelika ihamba njalo uma intengo ilungile.”
Lo mbono wethemba unanelwe nguWilliam A. Maloney, oyi-CEO ye-American Society of Travel Agents (ASTA). “Idola linamandla kuneshumi leminyaka. Kulesi simo somnotho, izindawo okuyiwa kuzo aziminyene kakhulu futhi izinsiza zizolangazela kakhulu ibhizinisi. Futhi iMelika manje isinethemba elikhulu lokwamukelwa yonke indawo, ngazo zonke izizathu, ”kusho yena. “Wonke umuntu kufanele akhumbule ukuthi i-US iseyimakethe yokuqala eYurophu. Ngakho-ke kufanele bagcine ukuthintana: ngaphandle kokubona kuyinto engekho engqondweni. Ukuhamba kuhlale kuyisipiliyoni esithuthukisa impilo: manje sekuyinani elimangalisayo.”
Elinye lamasu abalulekile okubhekana nokuwohloka kohambo lwebhizinisi nokubuyisela ukuzethemba okuthile kwezokuvakasha zaseYurophu eziboshelwe ngaphakathi ukwenza izihambi zokungcebeleka zivale igebe elishiywe amakhasimende ezinkampani angekho.
Uma kubhekwa ukuntengantenga kwezimakethe njengamanje, kunzima ukuhlola izinga noma umthelela walokhu kwehla kwesidingo, kusho u-Reto Wittwer, umongameli kanye ne-CEO ye-Kempinski. “Yize ukuhamba kwezamabhizinisi kwehla kancane engxenyeni yesibili ka-2008 futhi kusazoqhubeka nango-2009, iphothifoliyo yase-Kempinski manje isihlukene ngokwezindawo zamadolobha nezindawo zokungcebeleka, leli qembu liyazuza engxenyeni yezokungcebeleka eqinile ngokwesiko, enciphisa noma yikuphi okungenzeka. umthelela.”
Ezivakashini ezivakashela e-Europe kuzoba nokuthengiselana ngezindiza kanye namanani entengo ancishisiwe, njengoba nje nedola laseMelika liye laqina uma liqhathaniswa ne-Euro kanye noPondo. Amasu okumaketha anobuhlakani, izikimu zokwethembeka kanye namazinga athuthukisiwe osizo lwamakhasimende nakho kunendima ebalulekile okufanele ayidlale ekugcineni nokubuyisela ukuzethemba kwezokuvakasha nezokuvakasha.
Izinga lokuwohloka komnotho kanye nemithelela yako embonini yezokuvakasha izoba ngaphansi kwezingxoxo ezizoba seMakethe YaseYurophu Yamahhotela. Lo mcimbi uyinkundla yokucobelelana ngolwazi ezoba ngoFebhuwari 27 ehlelwe yi-ETOA ehlanganisa abaqhubi bezokuvakasha, abaxhumanisi be-inthanethi, abathengisi bezitolo nabanikazi bamahhotela. Isikhathi somcimbi wokucobelelana ngolwazi sibalulekile, sifika ngesikhathi sezinkontileka kodwa futhi njengoba kusaqhubeka ukwehla komnotho.
“Kunangaphambili, kubalulekile ukuthi abathengi nabaphakeli bakhulume bodwa,” kusho umqondisi omkhulu we-ETOA uTom Jenkins. “Leli yithuba elibalulekile lokwenza ibhizinisi ngonyaka ozayo. I-HEM ukuphela komcimbi we-ETOA ovulekele abangewona amalungu futhi ubekwe isikhathi ukuze uqondane nokuphakama kwenkathi yenkontileka, okunikeza ithuba elikhulu nakakhulu lokwenza ibhizinisi nabantu abalungile ngosuku olulodwa.”
“Izimakethe zethu ezinkulu yiMelika neJapan. Bobabili bayaqhubeka nokumela ithuba elingcono kakhulu lokuheha izivakashi. Bane - basaqhubeka nokuba - nenqwaba yabantu abakwazi ukukhokhela futhi abafuna ukuza eYurophu, "kusho uJenkins. “Bobabili babone ukukhuphuka kwemali yabo. Idola leqe ngamaphesenti angama-25 kanye neYen ngamaphesenti angama-45 uma liqhathaniswa ne-Euro. Uma ibambelela, i-Europe izoba yindawo engcono kakhulu yokuthenga iminyaka eyishumi. "
(US$1.00=UK£0.70.)
