Ngokusekela izimboni zobuciko ezinekhono emizamweni yazo yokuthekelisa nokukhula, uHulumeni waseCanada ufinyelela izinjongo ezimbaxambili zokusekela ukusimama komnotho wase-Canada kanye nokuqinisa ubudlelwano bayo nabalingani bayo bamazwe ngamazwe. Impela, amaciko nabadali baseCanada babamba iqhaza elibalulekile ebudlelwaneni obuthuthukisa izintshisekelo nezindinganiso zaseCanada emhlabeni jikelele, futhi izimboni zobuciko zidlala indima ebalulekile emnothweni waseCanada: ngo-2019, zenze ama-dollar ayizigidi eziyizinkulungwane ezingama-57.1 (noma amaphesenti angama-2.7) eCanada. I-GDP isiyonke kanye nemisebenzi ecela ku-673,000.
I-Creative Industries Trade Mission eya eJalimane, eSweden naseNetherlands, eholwa u-Pablo Rodriguez, uNgqongqoshe Wezamagugu e-Canadian, isanda kufika esiphethweni esiyimpumelelo. Kuvumele izinkampani ezingama-29 zaseCanada ezivela emikhakheni eyahlukene yokudala (okulalelwayo, umculo, ubuciko obudlalwayo, ukushicilela izincwadi, imidiya yedijithali nesebenzisanayo, imfashini, nokunye) ukuthi zifunde kabanzi mayelana nezici namathuba alezi zimakethe ezintathu kanye nokuhlola amathuba amasha ebhizinisi ukuze ukuze sibe nokuncintisana kakhulu emakethe yamazwe ngamazwe.
Lo mgomo wokuhwebelana komuntu siqu wakhelwe phezu kwempumelelo yemishini yomuntu ngamunye eya kulezi zimakethe ngo-2020 nango-2021, okuholele emihlanganweni yebhizinisi nebhizinisi engaphezu kuka-540 nabahlanganyeli abangama-250 base-Europe.
Le nhloso iholele emihlanganweni yebhizinisi nebhizinisi engama-360 ebandakanya ababambiqhaza abangama-131 base-Europe.
UNgqongqoshe u-Rodriguez uphinde wasebenzisa ithuba lokuvakasha kwakhe eYurophu ukuze ahambele imihlangano ebalulekile nozakwabo nabalingani bakhe baseYurophu, ebonisa ithalenta elimangalisayo losomabhizinisi baseCanada ezimbonini zokudala kanye nokuqinisa ubudlelwano bamazwe amabili.
Yize izimboni zezobuciko zihlaselwe kanzima wubhubhane lwe-COVID-19, zisalokhu ziyinqola nenjini yokukhula nokuchuma kweCanada njengoba iphokophele ekuvuseleleni umnotho.
Quotes
“Izimboni zezobuciko zidlulisa izindaba zethu, amagugu ethu namasiko ethu. I-audiovisual, umculo, ubuciko obudlalwayo, ukushicilela izincwadi, imidiya yedijithali nesebenzisanayo, kanye nemikhakha yemfashini imele izingxenye eziningi zeCanada yanamuhla. Banekhono nobungcweti bokuncintisana nomhlaba wonke. Ngokuvula umnyango wokuthunyelwa kwempahla kwamanye amazwe nokwanda, lo mkhankaso wezohwebo udweba isithombe esigqamile sokusimama komnotho waseCanada.”
—UPablo Rodriguez, uNgqongqoshe Wezamagugu aseCanada
Amaqiniso Asheshayo
Kube nemihlangano engama-360 eyenzeka phakathi kwamabhizinisi emboni yokudala yase-Canada kanye nabalingani bebhizinisi abangaba ngu-131 baseJalimane, i-Swedish ne-Dutch, okubavumela ukuthi bathole umkhawulo wokuncintisana ngokuhlola amathuba amasha okubenza baphumelele emhlabeni jikelele.
Ngo-2019, izimboni zezobuciko, amasiko kanye namagugu zibalele amaRandi ayizigidi eziyizinkulungwane ezingama-57.1 emkhiqizweni wasekhaya (GDP), okulingana namaphesenti angama-2.7 we-GDP iyonke yaseCanada; imisebenzi eqondile engaphezu kuka-672,900 kwezamafilimu nevidiyo, ithelevishini nokusakaza, umculo, ukushicilela, izinqolobane zomlando, ezobuciko obudlalwayo, izikhungo zamagugu, imikhosi nemigubho; kanye nemisebenzi eminingi ye-spin-off. Ngo-2019, ukuthunyelwa kwemikhiqizo yamasiko kwamanye amazwe kwafinyelela ku-$20.4 billion, okumele amaphesenti angu-2.8 okuthengiswa ngaphandle kwaseCanada.
Lesi sinyathelo siyingxenye ye-Creative Export Strategy, utshalo-mali lweminyaka emihlanu lwe-$125-million ukuze kuthuthukiswe izimboni zobuciko zase-Canada ngokukhuthaza ukutholwa nokusatshalaliswa kokuqukethwe kwazo kobuciko phesheya. Futhi ihlose ukunikeza amabhizinisi aseCanada nezinhlangano zobuciko amathuluzi nezindlela ezizidingayo ukuze bakhulise amandla abo okuthumela ngaphandle.
Ngesu Le-Creative Export Strategy, i-Canadian Heritage ihole ngempumelelo umkhankaso wokuhwebelana kwezimboni zobuciko ukuya e-Europe cishe ngo-2020 no-2021, kanye nokuya mathupha eLatin America ngo-2019 nase-China ngo-2018. isikali, inhloso yohwebo lwemikhakha eminingi ngaphansi kweSu.
I-Germany, i-Sweden kanye ne-Netherlands kakade izimakethe zokuthekelisa zezimpahla zamasiko zase-Canada, ezinamavelu onyaka:
- Germany: $627.3 million, up 42% kusukela ngo-2010;
- Sweden: $19.6 million;
- INetherlands: $122.3 million, ikhuphuke ngamaphesenti angama-50 kusukela ngo-2010.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- It allowed 29 Canadian companies from various creative sectors (audiovisual, music, performing arts, book publishing, digital and interactive media, fashion, and more) to learn more about the characteristics and opportunities of these three markets and to explore new business opportunities in order to be more competitive on the international market.
- Indeed, Canadian artists and creators play a vital part in relationships that promote Canadian interests and values around the world, and the creative industries play a key role in the Canadian economy.
- Through the Creative Export Strategy, Canadian Heritage has successfully led creative industries trade missions to Europe virtually in 2020 and 2021, as well as in person to Latin America in 2019 and China in 2018.
