Izinkampani eziqashisa ngezimoto ziya ngokuya zinikeza izimoto ezisezingeni eliphezulu

Ukwenza umbono oqinile wokuqala emhlabeni webhizinisi kungathatha okungaphezu kwesudi yamandla kanye nokuxhawulana okuqinile.

Ukwenza umbono oqinile wokuqala emhlabeni webhizinisi kungathatha okungaphezu kwesudi yamandla kanye nokuxhawulana okuqinile. Namuhla, izimpawu zesimo esiphezulu njengezimoto zikanokusho zifunwa yilabo abafuna ukukhushulwa kwephrofayili.

Nokho, nakuba i-Maserati yomuntu siqu noma i-Lamborghini ingenakufinyelelwa yibo bonke kodwa abahola kahle kakhulu, izinkampani eziqashisa ngezimoto ziya ngokuya zengeza izimoto ezisezingeni eliphezulu ezindaweni zazo ukuze zibhekelele labo abafuna i-cachet eyengeziwe emasondweni abo aqashiwe.

Izinkampani zezimoto sezineminyaka embalwa zidlala ngezimoto eziwubukhazikhazi. U-Hertz wethula okokuqala i-Prestige Collection e-US ngo-2001, evumela amakhasimende ukuthi akhethe ohlwini lwezimoto ezisezingeni eliphezulu, njengama-Mercedes nama-BMW.

Ngonyaka odlule, nokho, izinto zaba mnandi kakhulu, lapho inkampani iqala ukunikeza uhlobo lwezimoto eziphakeme ezivame ukudayisa ngezibalo eziyisithupha. Amamodeli afana ne-Ferrari F430 Spider, Lamborghini Gallardo ne-Bentley Continental GT aqale ukubonakala eduze nohlelo oluvamile lwe-Kias ne-Fords.

Izimoto ezisezingeni eliphezulu ziyingxenye ye-Hertz's Supercars, eyethule inkundla yayo yokubhukha iwebhu ngonyaka odlule, yayivula e-US, UK, France, Italy, Spain naseNetherlands. Kukhona ukutholakala okulinganiselwe, kunezimoto ezingaphansi kuka-200 ezitholakalayo sezizonke.

U-Hertz waqala ukudlala ngokuqashiswa kwezinga eliphezulu ngo-2011, lapho engeza i-Lotus Evora eqoqweni layo eJalimane, eSpain nase-UK ezindaweni eziyi-15 kuphela, ikakhulukazi ezikhumulweni zezindiza.

“Besifuna ukukala ukuthi siyakuthakasela yini ukuqasha izimoto eziwubukhazikhazi,” kusho uZoë White, umkhulumeli wakwaHertz. Abathengi babonakale bedla imbuya ngothi, okugqugquzele uHertz ukuthi engeze amamodeli asezingeni eliphezulu ezindaweni eziningi.

I-Enterprise Rent-a-Car yenza ukuhlola okufanayo e-US ngo-2005, lapho yethula i-Exotic Car Collection yayo e-West Los Angeles. Akufanele kusimangaze ukuthi ukuqashwa kwezimoto zamaphupho - cabanga ukuthi eziguquguqukayo ze-Aston Martin kanye ne-Bentley - zizobonakala zidumile edolobheni elidume kakhulu ngesithombe.

I-Enterprise isanda kwandisa ukunikezwa kwayo kwezinye izindawo ezingu-13 ezifundazweni eziyisithupha zase-US. Baphinde babe nezimoto embukisweni ogqamile e-Los Angeles International Airport, lapho amanye amakhasimende ethuthukisa khona izimoto zawo.

Sekuphelile ukubhukha, ngokusho kukaSteve Short, oyisekela likamengameli wezokuthuthukiswa kwamabhizinisi ezokungcebeleka kwa-Enterprise, kanti uthi ziningi izizathu zokubhukha imoto ebizayo, ewubukhazikhazi.

“Sinamakhasimende endawo afuna ukwengeza okukhethekile emcimbini omkhulu, abangaphandle kwedolobha abafuna ukujabulela iholide labo ngesitayela nabahambi bamabhizinisi abasebenzisa izimoto ukujabulisa amakhasimende,” kusho uShort.

Yize iminyaka embalwa edlule iphawulwe ukuwohloka komnotho emhlabeni wonke, abanye bakholelwa ukuthi manje isikhathi esingcono kakhulu sokugxila ekuqashisweni kwezimoto zikanokusho. Ngokusho kukaKay Ceille, umqondisi ophethe kwa-AvisBudget UK, kungenxa yokuthi izikhathi zinzima ukuqashwa kwezimoto zikanokusho sezidume kakhulu.

“Sithole ukuthi abantu bafuna ukuqasha imoto ewubukhazikhazi ukuze baveze isithombe sokuthi bazenzela kahle,” kusho uCeille. "Bafuna ukugqama esixukwini futhi bathathwe ngokungathi sína."

Ngocwaningo lwayo lwemakethe, i-AvisBudget ithole ukuthi ikhasimende labo lase-UK laliqasha izimoto ku-Prestige Collection and Select Series - imikhumbi eyakhiwe ngamamodeli asezingeni eliphezulu avela ezinkampanini ezifana ne-Jaguar ne-BMW - ngenjongo yokujabulisa omunye umuntu, ngaphansi kwezimo zebhizinisi nezomuntu siqu.

Le nkampani iphinde yathola ukuthi ngaphezu kwekota yamakhasimende ewacwaningile akhethe ukuthuthuka ngaphambi kwenhlolokhono yomsebenzi.

Ukuqasha lezi zimoto kubiza ngamanani ajwayelekile: iMercedes SLK Sport ingabiza ngaphezu kuka-$200 ngosuku, kuyilapho iMcLaren MP4-12C ingase ibize ngaphezulu kuka-$1,300. Kodwa uma kuqhathaniswa nokuba neyodwa, kuyinzuzo.

Ngokuvamile, izimoto ezisezimakethe zifika nezinto ezengeziwe, njengokuqashwa komshayeli ophonswe mahhala noma isevisi yokuhlangana nokubingelela esikhumulweni sezindiza. “Kumakhasimende afuna ukunambitha indlela yokuphila yesigidi, inenani lemali,” kusho uWhite.

LOKHO ONGAKUTHATHE KULESI SIHLOKO:

  • “We have local customers who want to add a special touch to a big event, out-of-towners who want to enjoy their vacation in style and business travelers who use the cars to entertain clients,”.
  • Nokho, nakuba i-Maserati yomuntu siqu noma i-Lamborghini ingenakufinyelelwa yibo bonke kodwa abahola kahle kakhulu, izinkampani eziqashisa ngezimoto ziya ngokuya zengeza izimoto ezisezingeni eliphezulu ezindaweni zazo ukuze zibhekelele labo abafuna i-cachet eyengeziwe emasondweni abo aqashiwe.
  • U-Hertz waqala ukudlala ngokuqashiswa kwezinga eliphezulu ngo-2011, lapho engeza i-Lotus Evora eqoqweni layo eJalimane, eSpain nase-UK ezindaweni eziyi-15 kuphela, ikakhulukazi ezikhumulweni zezindiza.

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Linda Hohnholz

Umhleli omkhulu we eTurboNews ezinze eTN HQ.

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