I-Cebu Pacific idlala ngamandla ayo

Ngemva kokuthola i-Airbus A330-300 yayo yesine ngoMeyi, i-Cebu Pacific, inkampani yezindiza enkulu kunazo zonke ePhilippines, ngokuqondakalayo yayimagange ukufeza isithembiso sayo sokukhipha izindawo ezidonsa isikhathi eside. Inkampani yenethiwekhi ebiza kancane yaqala ukusebenza ngo-1996 futhi ngokomlando ibigxile ekuxhumaneni kwasekhaya kuzo zonke iziqhingi kanye nezixhumanisi zesifunda kulo lonke elase-Asia.

Kodwa ngaphansi kobuholi buka-Lance Gokongwei, indodana yomsunguli kanye nesikhulu sebhizinisi u-John Gokongwei, i-Cebu Pacific ingene kancane kancane emkhakheni oyinselele nokho othandwa kakhulu wokundiza okunezindleko eziphansi, nokuthatha uhambo olude. "Isu lethu lokuhamba ibanga elide ukunikeza insizakalo ethengekayo, ephumelelayo, nephephile efanayo naleyo esiyenza ezimakethe zesikhashana nasezimakethe zesifunda," uGokongwei osemncane etshela i-Routes News. "Sigxile kakhulu emizileni engasetshenziswa ama-A330 ethu lapho kunabantu abaningi basePhilippines."

Indawo yokuqala yohambo olude yokungena kunethiwekhi kwakuyi-Dubai, lapho izindiza zansuku zonke zethulwa ngo-Okthoba 2013 - izinyanga ezine ngemuva kokuba i-Cebu Pacific ithole indawo yayo yokuqala. Nakuba lo mzila ekuqaleni wawungenanzuzo, izici zomthwalo manje sezisondela endaweni yokuphumula emaphakathi no-80% futhi kuhlelwa ukunwetshwa okwengeziwe eMpumalanga Ephakathi. I-Kuwait izoba indawo elandelayo, nesevisi yamaviki amathathu ezoqala ngoSepthemba.

Zombili izimakethe zikhanga i-Cebu Pacific ngenxa yabantu abaningi abavela kwamanye amazwe - 930,000 Filipinos basebenza e-United Arab Emirates, kanye ne-180,000 e-Kuwait - kodwa ukuncintisana kuqinile, i-Emirates ne-Kuwait Airways zombili zinikeza isango elikhulu laseManila, i-Ninoy Aquino International Airport. Kwenye indawo, insizakalo yamasonto onke kane eya eSydney nayo izoqala ngoSepthemba, inyuke iye kahlanu-isonto ngalinye ngoDisemba.

Nakuba i-Cebu Pacific inethemba lokuheha abahambi bezokungcebeleka base-Australia emzileni wase-Sydney - phambilini owake wahlanganiswa yi-Qantas kanye ne-Philippine Airlines - ukuhlakazeka kwezwe okuzophinde kuqhubekisele phambili isidingo esishibhile. Balinganiselwa ku-250,000 abantu basePhilippines okwamanje abahlala e-Australia. Ngempela, cishe nomuntu oyedwa kwabayishumi wasePhilippines ohlala noma osebenza phesheya - okulingana nabantu abangaba yizigidi ezingu-10.5 - ukugcwala kwabasebenzi kanye ne-VFR (evakashela abangani nezihlobo) kusemongweni wesu lebhizinisi lenkampani yezindiza.

“Umkhiqizo wethu obalulekile nesiko lethu kusekelwe kumodeli yenkampani yenethiwekhi ebiza kancane. Sikholelwa ukuthi lokho kuyimodeli efanelekayo, ikakhulukazi ezweni elinezici ezithile zasePhilippines,” kuchaza uGokongwei. “Okokuqala, iPhilippines iyimakethe engenisa imali encane. Okwesibili, kunezisebenzi eziningi zasePhilippines phesheya. Ithrafikhi yase-Philippine cishe i-95% yethrafikhi yabasebenzi. Lokho kudala amathuba amaningi ayingqayizivele e-Cebu Pacific kulabo basebenzi, kanye nabangane nomndeni abafuna ukubavakashela. Okwesithathu, ukukhula ngokushesha komnotho ePhilippines sekudale nesigaba esiphakathi esisafufusa, ikakhulukazi izisebenzi ze-IT kanye ne-BPO (i-business process outsourcing), asebenemali engenayo futhi abafuna ukuhamba.”

Ngokwenza umkhiqizo wesitayela saseYurophu onezindleko eziphansi kakhulu, iCebu Pacific ithi inikeza imali yokugibela eyehlisa izimbangi zayo ngamaphesenti angama-40. Lokho kuyinikeza umkhawulo ezimakethe zezabasebenzi kanye nezimakethe ze-VFR ezibuswa ukuzwela kwentengo: "izindleko zibalulekile ohlelweni lokuthatha izinqumo," kusho uGokongwei ngamakhasimende akhe - kodwa futhi kubeka imikhawulo ethile kubagibeli.

Umkhiqizo ongaphakathi uphusha umqondo wokuhamba okungenamsoco ufike emkhawulweni, ucindezela izihlalo ze-436 Economy endizeni ngokuvamile enama-250 uma ilungiswa ngamakhabethe amathathu. Futhi ngokungafani nembangi enezindleko eziphansi, opharetha abadonsa isikhathi eside i-AirAsia X, i-Cebu Pacific ayinalo Ikilasi Lebhizinisi. I-pitch yayo yesihlalo ejwayelekile ingamayintshi angu-30, nakuba abagibeli bangakhokha imali eyengeziwe ngamayintshi angu-32. Izibonelelo zemithwalo kanye neziphuzo azifakiwe enanini lamathikithi.

Ukwehlisa izindleko emathanjeni angenalutho nakho kwenza ubudlelwano bube nzima ukubusungula. I-Cebu Pacific ayikasayini izivumelwano ze-interline noma ze-codeshare nezinye izinkampani zenethiwekhi e-Dubai, naphezu kwenani eliphezulu lamakhasimende ayo adinga ukuxhunywa okuqhubekayo. "Sithola ukuthi abagibeli bethu bafunde ukuthi bazixhume kanjani," kusho uGokongwei.

Ngempela, esikhundleni sokusebenzisa i-Dubai njengendawo yohambo oluya phambili, inkampani yezindiza ilola ukugxila kwayo kwezinye izindawo zesifunda ezingasetshenzwa kahle. ISaudi Arabia igqama njengenketho esobala yokwanda okuzayo, cishe nabantu basePhilippines abayizigidi eziyi-1.3 abasebenza ezweni.

I-Saudia ne-Philippine Airlines zombili zindizela e-Dammam nase-Riyadh zisuka e-Manila - kanti i-Saudia nayo isebenzisa isevisi ye-Jeddah-Manila - kodwa u-Gokongwei unethemba lokuthi amanani aphansi e-Cebu Pacific angase abangele isidingo esikhulu salezi zindawo. "Imizila yemvelo esilindele ukuyengeza ezinyangeni ezimbalwa ezizayo izoba seMpumalanga Ephakathi, ikakhulukazi iSaudi Arabia," eqinisekisa. "Imininingwane yakamuva ithi u-75% wethrafikhi eya eSaudi Arabia ayindizi iqonde kuleli phuzu. Ngakho-ke ngicabanga ukuthi kunegebe emakethe. Uma uhlanganisa inani elikhulu lethrafikhi engaqondile kanye nesikhuthazo esingasinikeza ngokunikela ngemali yokugibela ephansi, ngicabanga ukuthi sikhona isikhala esanele sezinkampani zenethiwekhi zaseSaudi, zePhilippine Airlines kanye nathi.”

Ebuzwa ngezinye izimakethe ezidonsa isikhathi eside, uphawula ukuthi ibanga elilinganiselwe le-A330 liyamvimbela ukuthi avule imizila yase-Europe maduze nje. Isinqumo se-EU sokususa i-Cebu Pacific ohlwini lwayo oluvinjelwe lwezindiza ngo-Ephreli sisho ukuthi inkampani yezindiza manje isingakwazi ukucabangela izwekazi, kodwa "uma kwenzeka, ukundiza ngqo eYurophu kusasele iminyaka embalwa", kuvuma uGokongwei. Noma yikuphi ukwethulwa kwemizila enjalo kungadinga ukwengezwa kwabantu abaningi abasha, amanothi e-Gokongwei, kuqokwe i-Boeing 777, 787 kanye ne-A350 “njengezinketho ezintathu ezifanele”.

I-Philippine Airlines nayo yasuswa ohlwini lwabavinjelwe lwe-EU ngoJulayi 2013 futhi isiphinde yaqala kabusha izindiza eziya e-London Heathrow Airport. Ophethe ifulegi uhlola ezinye izindawo zasentshonalanga, njenge-Rome, i-Paris, i-Amsterdam ne-Frankfurt. "Kube nokuchazwa okucacile kwesu, lapho i-Cebu Pacific iphishekela khona imakethe ebiza kancane ... futhi i-Philippine Airlines igxile ekwakheni imizila yayo ebheke ezimakethe ezikhiqiza kakhulu noma ezithatha isikhathi eside," kuchaza uGokongwei.

Nakuba ukunakwa kwakamuva kugxile ekwandiseni izinyawo ezinde, inkampani yezindiza ayikudebeseleli nakancane ukuba khona kwayo ekhaya nasezifundeni. Ama-Widebodies anezinhlobo ezine kuphela zezindiza zezindiza ezingama-52, ezihlanganisa nama-30 A320s, 10 A319s kanye nama-ATR 72 ayisishiyagalombili. Ezinye izindiza ezingama-43 ziya-oda: ama-A330 amabili, ama-11 A320 nama-30 A321. Imikhumbi ye-turboprop ichazwa i-Gokongwei "njengehhashi elihle lokusebenza" lama-hops esiqhingini aya esiqhingini esinqamula i-archipelago, enemigwaqo yezindiza ezikhumulweni zezindiza ezifana ne-Boracay ne-Busuanga engakwazi ukuphatha izindiza ezinkulu.

Indawo yasekhaya yaseCebu Pacific ihlanganisa izindawo ezingama-34, kanti inethiwekhi yayo yesifunda inamadolobha angama-23 asabalale emazweni angaphandle ayi-11. Yomibili le mikhakha izoqhubeka nokukhula, kanti i-Tandag e-Surigao del Sur iba isengezo sakamuva ngaphakathi kwemingcele ye-Philippines.

Imizila yaphesheya kunzima kakhulu ukuyengeza ngenxa yemikhawulo yamazwe amabili, nakuba inqubekelaphambili irekhodwa kancane kancane ezimakethe ezibalulekile njenge-Japan. Inkampani yezindiza ibihamba phambili emizamweni yokunxenxa isibhakabhaka esivulekile phakathi kwePhilippines neJapan ngonyaka odlule, yagcina iklonyeliswe ngokuqokwa okusha kweTokyo neNagoya, kanye namaza aphezulu okuya e-Osaka. Njengomphumela wokwethulwa komzila, i-Japan National Tourism Organization ibike ukuthi izivakashi zase-Philippine ezifika eJapane zeqa ngamaphesenti angu-129.5 phakathi kuka-March no-April.

Izingxoxo zamazwe amabili ziyaqhubeka kwezinye izindawo, lapho i-Civil Aeronautics Board yezwe (CAB) ifaka isicelo egameni le-Cebu Pacific neMyanmar. I-CAB iphinde ifuna ukuxoxisana kabusha namalungelo omgwaqo ne-Malaysia, mhlawumbe ikhumbula ukuthi inhloso yokuvikela i-ASEAN Open Skies ngo-2015 ibukeka ingeke ifezeke.

Kodwa ngokuhambisana nokukhula kwemvelo, i-Gokongwei ihlola ubudlelwano neTigerair yase-Singapore. I-Cebu Pacific iphothule ukuthengwa kwayo kwenkampani engaphansi kwe-Tigerair Philippines elahlekelwa yimali ngoMashi, yenyusa isabelo sayo semakethe yasekhaya safinyelela kumaphesenti angama-60. Kanye nokuqinisa ubukhona bayo ekhaya, isivumelwano sivula ithuba lesivumelwano sokungathathi hlangothi kwensimbi nomzali we-Tigerair eSingapore.

“Sindizela eNyakatho Asia, siye eChina, eKorea, eJapan. Nakuba iTiger inamandla angempela okuya emazweni amaningi aseNingizimu-mpumalanga ye-Asia: i-Indonesia, iThailand, iMalaysia futhi ikakhulukazi eNdiya,” kuphawula uGokongwei. “Sesivele sithengiselana amathikithi ezingosini zomunye. Manje emigwaqweni ephakathi kwePhilippines neSingapore, sidlula kubalawuli abahlukahlukene bokuncintisana ukuze sifune imodeli yokwabelana ngenzuzo.

I-CEO iyaqikelela ukuthi ingadluliseli isifiso sayo sokusebenzisana namazwe angaphandle, nokho, igcizelela ukuthi i-Cebu Pacific ayinantshisekelo kangako emabhizinisini ahlanganyelwe. “Angifuni ukuba ngowesine noma owesihlanu emakethe,” echaza ngesikhathi ebuzwa ngalolu daba. Esikhundleni salokho, iCebu Pacific izogcina igxile ePhilippines, iqinise inzuzo yayo yokuqala emakethe ehlanganisa ngokushesha.

NgoMashi 2013, i-AirAsia Philippines ne-Zest Airways bavumelana ngokushintshana kwamasheya okwakuzodala inkampani ehlanganisiwe i-AirAsia Zest. Ngayo leyo nyanga, i-Philippine Airlines yahoxa emakethe ebiza kancane ngokuqamba kabusha inkampani engaphansi kwayo i-AirPhil Express njenge-PAL Express esebenza ngokugcwele. Ngokuhambisana nokutholwa kwe-Tigerair Philippines, lezi zinyathelo zehlise inani labadlali basekhaya abaphambili laba abathathu kuphela: I-PAL Group, i-AirAsia ne-Cebu Pacific.

Nakuba isifunda esibanzi sase-Asia-Pacific siqhubeka nokuhlushwa imincintiswano eyiziqephu futhi kudlange kakhulu umthamo, iPhilippines manje isibeka izinga lokukhula okunezigwegwe. Akumangalisi ukuthi iMaybank, ibhange elikhulu kunawo wonke eMalaysia, isanda kuphetha ngokuthi “impi yokugibela” yasePhilippines ka-2013 isiphelile futhi inzuzo iyanda phakathi kwezinkampani zezindiza zezwe. Nakuba i-Philippine Airlines kanye ne-AirAsia zizozuza ezinye izinzuzo kulokhu, i-Cebu Pacific isesimweni esihle sokuvuna impango.

U-ETN unguzakwethu wemidiya onemizila. Imizila iyilungu le I-International Coalition of Tourism Partners (ICTP).