I-City of Columbia yethula uhlobo lwayo lwezokuvakasha lokuqala

I-City of Columbia, Tennessee yethule uhlobo lwayo olusha lwezokuvakasha “Vakashela i-Columbia TN” muva nje, umkhankaso wezokuvakasha wokuqala ngqa wedolobha. Ukwethulwa kwembula iwebhusayithi entsha, i-VisitColumbiaTn.com, umhlahlandlela wezivakashi, kanye nobuciko bomkhiqizo ngemuva kokubukeka okusha, konke okuklanyelwe ukukhuthaza ukuya e-Columbia.

Imizamo okuhloswe ngayo yaqala lapho uMkhandlu Wedolobha wenza ezokuvakasha zaba seqhulwini ezinhlelweni zawo zamasu, uqaphela ukubaluleka kwezomnotho nomthelela wezokuvakasha. Bagunyaze ucwaningo lokumaketha nokumaketha olwenziwe nguChandlerthinks waseFranklin, Tn. Umbiko wokugcina walolu cwaningo, owakhishwa ngo-2017, uhlonze uhlu lwezinto ezibalulekile okumele idolobha liziqedele ukuze kutholakale ezokuvakasha. Phakathi kwazo, dala uhlobo lwezokuvakasha, iwebhusayithi, inkomba yezivakashi, ubukhona bedijithali/umphakathi kanye nesibambiso sokumaketha.

Ukwethulwa, okuholwa nguMqondisi Wezokuvakasha Nezokumaketha eColumbia, uKellye Murphy, kuza njengoba eqeda unyaka wakhe wokuqala kuleli dolobha. "Ngijabule ngokuba nomkhiqizo ukuze singene ebhizinisini lokumaketha eColumbia," kusho uMurphy. “Abavakashi bangochwepheshe, abathengi abanolwazi uma kufikwa ekutholeni ulwazi lwezokuvakasha lwangempela. Iwebhusayithi entsha kanye nomhlahlandlela kuzobanikeza ugqozi olungcono kakhulu nolwazi lokuhlela ukuvakasha kwabo e-Columbia. "

I-Columbia, isihlalo sesifunda saseMaury County, itholakala kumakhilomitha angama-45 eningizimu yeNashville kanye namamayela angama-75 enyakatho yeHuntsville, Alabama. Kwesinye isikhathi okubizwa ngokuthi “i-Muletown,” isiteketiso esithathwe emgubhweni waminyaka yonke woSuku Lwe-Mule kusukela ngeminyaka yawo-1800, i-Columbia yaziwa ngendawo yayo yakudala, enempilo eseduze nomfula i-Duck eseduze neSifunda sase-Columbia Arts esanda kusungulwa. Futhi i-Columbia igcina isimo sikamongameli njengekhaya lokhokho likaMongameli we-11 wase-US uJames K. Polk.

“Kuwumcimbi oyingqopha-mlando eDolobheni lase-Columbia njengoba sethula uhlobo olusha lwezokuvakasha,” kusho iMeya yase-Columbia uDean Dickey. “Sibhekene nokuvuselelwa kohlobo lwamabhizinisi amasha kanye nezindawo zokuhlala kanye nokulindelwe ukukhula kwezokuvakasha. Abantu abaningi bayathuthela lapha, futhi izivakashi eziningi zithola i-Columbia. Siyajabula ukubamukela.”

IMarketing Columbia iwumgomo obalulekile wokuhlela woMkhandlu Wedolobha LaseColumbia,” kusho iMenenja yeDolobha laseColumbia uTony Massey. “Sinendaba enhle okumele siyixoxe, futhi siyayixoxa.”

Into yokuqala eyayibalulekile kwakuwukudala ukubukeka nomuzwa womkhiqizo wezokuvakasha. U-Bryson Leach wasendaweni yase-Columbia, umsunguli wohlobo lwe-“My Columbia” nowaziwa ngombono wakhe omusha wokuklama nokudala, wakhethwa kulo msebenzi. U-Leach ufunde umbiko wokumaketha nowokwenza uphawu ukuze uthole ukuqonda nogqozi ngaphambi kokuthatha isinqumo mayelana nesakhiwo sodumo sasenkantolo selogo yomkhiqizo. Imibala yomkhiqizo namafonti akhethiwe abonisa isitayela esingakahleleki, esimemayo esiyiqiniso kumkhiqizo. Umugqa wethegi othi “Idolobha Elingaseningizimu Elinesithunzi Elinokhahlela” unikeza inhlonipho ecashile kusiko Losuku Lweminyuzi kanye netimu ye-Muletown esingene endleleni yase-Columbia.

Inqubo ebanzi yokwakha isizindalwazi esisha sezokuvakasha yaba yinto ehamba phambili entsha. Inqubo yokubhida esemthethweni iholele ekukhethweni kwe-Simpleview Inc., inkampani egxile kuwebhu nokuklama okuyingcaca kwemboni yezokuvakasha, ukuze yakhe isayithi elisha elithi VisitColumbiaTn.com. Umsebenzi wabo bekuwukwakha iwebhusayithi ephendulayo ezokhanga izivakashi kuwo wonke amadivayisi, isebenzisa izithombe ezimibalabala, ezimemayo kanye nokuzulazula okunembile. Izici zesayithi, ukusebenza, kanye nomklamo kuyenza ibe ithuluzi lokumaketha elifanelekile lokukhuthaza uhambo oluya e-Columbia ngokubonisa idolobha ngezithombe eziphoqayo, izindaba, nolwazi oluphelele lwezivakashi.

Umhlahlandlela wabavakashi wase-Columbia waklanywa ngokuhambisana nephrojekthi yewebhusayithi. Nakulokhu, uLeach wacelwa ukuba aklame umhlahlandlela ozobonisa i-Columbia ezodala isithakazelo endaweni futhi ithonye abavakashi ukuba bafune i-VisitColumbiaTn.com ukuze bathole ugqozi lokuhamba nokuhlela. Umhlahlandlela oqediwe uyatholakala kuwebhusayithi, ezindaweni zokwamukela eMiddle Tennessee, nasemahhotela nezindawo ezikhangayo endaweni yaseGreater Nashville.