I-COVID-19 inomthelela omubi wenzuzo ezimakethe zamahhotela zomhlaba wonke

Izinga i i-coronavirus kube nomthelela embonini yamahhotela yomhlaba wonke manje sekuzobhekwana nayo.

Ngaphandle kobungozi baleli gciwane, lokhu kuqinisekile: izabelomali zezakhiwo zenziwa zibe yize, isiqondiso asisebenzi futhi isimo semakethe yiso sonke imboni engathembela kukho manje ukuze ithole ukuqonda ububanzi bomthelela wegciwane.

Embonini yamahhotela ngokuqondile, cabanga ngethonya le-coronavirus ekwamukeleni izihambi njenge-jigsaw puzzle: I-China iyisiqephu sokuqala lapho zonke izingcezu zamanye amazwe zinamathiselwa khona kamuva.

China

Iphuzu lokuqala ledatha elidonsela phansi imboni yamahhotela ukuhlala, okuye kwasheshisa ukwehla kwesamba semali engenayo (TRevPAR) nenzuzo (GOPPAR). E-China, ukuhlala kusukela ngoJanuwari kuya kuFebhuwari kwehle ngamaphesenti angama-40.

Imininingwane yenyanga ephelele kaFebhuwari ihambisana nalesi sikhathi sezenzakalo zomhlaba lapho, ngasekupheleni kukaDisemba, iChina yazisa iWorld Health Organisation ukuthi igciwane elingaziwa likhiqiza ukugula okufana nenyumoniya edolobheni laseWuhan, inhloko-dolobha yesifundazwe saseHubei, empumalanga. ingxenye yezwe. Kwaze kwaze kwaba uJan. 23 lapho uWuhan wangena khona ekuvaleni ngomzamo wokuhlukanisa isikhungo sokuqubuka kwe-coronavirus.

I-Wuhan yayingekho emthethweni kulokho okwakuzoba ubhubhane lomhlaba wonke. Njengesisekelo sokusabalala, isifundazwe sonke sibone ukwehla okukhulu ezinkomba zokusebenza zaso ezibalulekile ezinyangeni ezimbili zokuqala ngemuva kwalokho.

NgoJanuwari, i-TRevPAR yehle ngo-29.4% YOY, okuholele ekwehleni okuphelele kwe-YOY ngo-63.8% ku-GOPPAR. Ngaleso sikhathi, izindleko zabasebenzi njengephesenti lesamba semali engenayo likhuphuke ngamaphesenti angu-0.2. NgoFebhuwari, lapho isithunzi segciwane sibonakala sisikhudlwana, i-TRevPAR yehla ngo-50.7% YOY.

Ukuntuleka kwemali engenayo kwavela ngenxa yokonga izindleko, umphumela obambekayo wokuvalwa kwamahhotela nokudilizwa. Ngaleyo nyanga, uHilton umemezele ukuvalwa kwamahhotela ayi-150 eChina, okuhlanganisa namahhotela amane eWuhan. Izindleko zabasebenzi zehle ngo-41.1% YOY, kodwa zisazuzwa njengephesenti lesamba semali engenayo, ngenxa yokwehla okukhulu kwemali engenayo. I-GOPPAR yehle ngo-149.5% YOY enyangeni.

Izwe lonke laseChina lahlupheka kakhulu ngoFebhuwari, ukuhlala kwabantu kwehla kwaba yidijithi eyodwa. I-RevPAR yehle ngo-89.4% YOY, okuhambisana namaketanga amakhulu omhlaba-uMarriott uthe i-RevPAR emahhotela ayo e-China enkulu yehle cishe ngo-90% uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.

I-TRevPAR ngoFebruwari yehle cishe ngo-90% yaya ku-$10.41 ngesisekelo segumbi elitholakalayo. Imali encane engenayo ibangele izindleko zabasebenzi njengephesenti lesamba semali engenayo yeqe ngamaphesenti angama-221, naphezu kokwehla okungaphezu kuka-30% ngesisekelo segumbi elitholakalayo ngalinye. I-GOPPAR ngenyanga yayinegethivu ku-$27.73 ngokwe-PAR, ukwehla ngo-216.4% ukusuka ngesikhathi esifanayo ngonyaka odlule.

Izinkomba Zokusebenza Kwenzuzo Nokulahlekelwa — I-China (ngama-USD)

Ngokubikezelwa, iBeijing neShanghai babone imiphumela efanayo. Inzuzo kuwo womabili amadolobha yehlele endaweni engeyinhle, cishe ngama--$40 ngesisekelo se-PAR.

Kulo lonke elase-Asia, amathrendi edatha ayemabi, uma kungenjalo abengcono kakhulu. ISouth Korea, inconywe ngekhono layo lokuqala lokuqukatha ukubhebhetheka kwaleli gciwane, ifinyelele izinga lokuhlala kwabantu elingama-43% ngoFebhuwari, okwakungaphansi ngamaphesenti angama-21 kunangasikhathi sinye ngonyaka odlule.

Okuqaphelekayo, isilinganiso sezwe empeleni besikhuphuke ngo-2.1% YOY kanti izindleko zabasebenzi ngokwe-PAR zehle ngo-14.1% (okungenzeka kube umphumela wokudilizwa kwabasebenzi nokudilizwa), kodwa ukulahlekelwa okukhulu kokuhlala kuholele ekwehleni kwe-YOY ngo-107%. I-GOPPAR.

Kanjalo neSingapore, nayo enconywe ngokulawula ukusabalala kwaleli gciwane ngoba yashesha ukulandelela, ukuthola nokuhlukanisa iziguli, yabona ukwehla kwayo, kodwa ukwehla okukhulu kwemali engenayo yamagumbi kwathi i-F&B yehlisa i-TRevPAR phansi ngama-48% YOY. Imali engenayo ebuthakathaka yahambisana nokongiwa ezindlekweni, kodwa akwanele ukunqanda ukwehla kwenzuzo, eyehle ngo-80.1% YOY.

I-Asia yaba ngeyokuqala ukuthola ukwethuka kwesistimu ngenxa ye-coronavirus. I-Europe kanye ne-US manje sebezizwa izinga langempela lalokhu, futhi nakuba idatha kaFebruwari yayiphansi kakhulu, okulindelekile ukuthi idatha egcwele kaMashi ingase ilingise idatha yase-Asia kaFebruwari.

Europe

Ukugcizelela umthelela oguquguqukayo waleli gciwane, idatha yase-Europe isiyonke ngoFebhuwari ayizange ibonise ukungalungi okumangazayo okwenziwa yi-Asia. I-RevPAR yayiphansi, kuyilapho i-TRevPAR ne-GOPPAR empeleni bekhuphule ukukhula okuhle, kwakhuphuka ngo-0.3% no-1.6%, ngokulandelana. Abanikazi bamahhotela eYurophu bangakujabulela ukuqhubekela phambili lezo zinombolo, kodwa iqiniso liwukuthi izwekazi lase-Asia lasala ngemuva ngamaviki athile, futhi imininingwane ingase ibonise lokhu ngoMashi.

Izinkomba Zokusebenza Kwenzuzo Nokulahlekelwa — I-Europe (nge-EUR)

Ngokusho kweJohns Hopkins University, i-Italy njengamanje ingemuva kweChina kuphela ngenani lamacala e-coronavirus abikiwe. Amacala okuqala abikiwe e-Italy afika ngoJanuwari 31. NgoFebhuwari, imboni yayo yamahhotela yayisizwile kakade isisindo sokusabalala kwaleli gciwane.

I-TRevPAR yehle ngo-9.2% YOY—hhayi cishe ukuguquka kobudlova okubonwe e-Asia—kodwa i-GOPPAR yehle ngo-46.2% YOY, umphumela wokushoda kwemali engenayo, njengoba izindleko sezizonke nge-PAR zehle ngo-5.2% YOY. Umugqa owodwa oyisiliva ukuthi uFebhuwari uyinyanga ehamba kancane e-Italy ngokomlando, futhi ukuphela kobungozi baleli gciwane kungaba yi-anodyne emathubeni ehlobo elithela kakhulu.

Idatha yaseLondon ibihambisana kakhulu nedatha yonke yase-Europe. Ukuhlala bekuphansi ngamaphesenti angu-2.4 enyangeni, kodwa izinga elimaphakathi lalikhuphukile, okubangele ukukhula okuhle kwe-RevPAR ne-TRevPAR, kokubili kukhuphuke ngo-0.5% YOY. I-GOPPAR yayiyisicaba i-YOY, ilekelelwa ngokukhula kwezindleko eziphansi kuya kokubi.

US

Kuningi okwenziwe ngempendulo yase-US ku-coronavirus. Icala lokuqala eliqinisekisiwe lifike ngoJan. 20, enyakatho nje ye-Seattle. Kwametastasized kusuka lapho. Ezinyangeni ezimbili kamuva, i-US inamacala aqinisekisiwe angaphezu kuka-50,000. Njengase-Europe, umthelela wokungenisa izihambi mkhulu, imizwa esivele inanelwe yizikhulu zezinkampani zamahhotela, ezikhale ngokwehla okukhulu kwemali engenayo kanye nokuphoqelelwa kokudilizwa nokudilizwa.

E-US, idatha yangoFebhuwari ibingajwayelekile — ukuzola ngaphambi kwesiphepho sikaMashi. I-RevPAR yenyanga yehle ngo-0.8% YOY, okufake isandla ekwehleni kancane ngo-0.2% YOY ku-TRevPAR. I-GOPPAR yenyanga yehle ngo-0.6% YOY, njengoba izindleko ze-overhead zizonke ngokwe-PAR zehle ngo-0.6% YOY.

Izinkomba Zokusebenza Kwenzuzo Nokulahlekelwa — United States (ngama-USD)

I-Seattle, lapho kukhonjwa khona i-zero yesiguli e-US, yayinoFebhuwari oqine ngendlela emangalisayo. I-GOPPAR inyuke ngo-7.3% YOY, njengoba ukukhuphuka kwemali engenayo okuhambisana nokuqukatha izindleko kukhuthaze umgomo. Isamba sezindleko zabasebenzi basehhotela njengephesenti lesamba semali engenayo behle ngamaphesenti angu-0.6 futhi izindleko zezinsiza zehle ngo-8.8% YOY.

I-New York izuze indaba enhle efanayo. I-GOPPAR inyuke ngo-15%, kodwa inani eliphelele ledola lalisenegethivu ku-$-3.38. UFebhuwari ungowesibili kuphela ukuya kuJanuwari njengenyanga esebenza kabi kakhulu onyakeni embonini yamahhotela yaseNew York City ngokwesizini kanye namamethrikhi aphezulu naphansi.

Isiphetho

Akuyona i-hyperbole ukusho ukuthi asikho isenzakalo esisodwa emlandweni womhlaba esibe nomthelela omubi kakhulu embonini yezokuvakasha yomhlaba wonke kune-coronavirus. Ngolunye usuku amandla okufa kwegciwane azoxega, kodwa kuze kube yileso sikhathi, ukwenza ukuqagela ngokusebenza kwesikhathi esizayo kuwumsebenzi weziwula. Imboni manje kunanini ngaphambili idinga ukubonisana nedatha ukuze iqonde umongo wanamuhla futhi ilungise ibhizinisi ngokufanele.

Kunezinyanga zobunzima ezizayo, futhi ungacindezelwa kanzima ukuthola ama-Pollyanna amaningi phakathi kwethu. Kodwa lokhu, nakho, kuzodlula. Cabangela ukuphela okunomsindo komjikelezo omude kanye nokuqala komunye omusha futhi ulungele ukubuyela emuva.