Ngokufudumala kwembulunga yonke okubangela amazinga okushisa amarekhodi, anjengama-45 C eThailand ngesikhathi sasehlobo, ukufakwa kwe-hydration kuba yindaba yokuphila kwabantu.
I-Thailand ibilokhu ibhekene ne-heat wave kulo nyaka, okuholele ekwandeni kwezingxoxo mayelana neziphuzo. Lokhu kukhombisa ukuthi iningi labantu baseThais likubeke eqhulwini ukuphuza amanzi anele ukuze basekele ukuzinikela kwabo ekuphileni okunempilo, okugqamisa ubuqotho babo bokuhlala bengenamanzi phakathi nezimo zezulu ezinzima.
Umkhuba wokudla nesiphuzo uhlaziya izindlela ezicacile izinkampani ezingasiza ngazo abantu ukuthi babekezelele izimo zezulu ezikhulayo. Ngenxa yalokho, iziphuzo ezingezona ezidakayo kulindeleke ukuthi zibambe umsebenzi obalulekile ekunikezeni ukuvuselelwa kanye nokuvuselela. Izingxenye ezengeziwe eziphawulekayo zokuqapha zihlanganisa ama-electrolyte namakhambi okupholisa, anganciphisa ngempumelelo umthelela wamazinga okushisa aphezulu emzimbeni.
Ezingxenyeni eziningi zalo mhlaba oshisa ngokweqile, njengaseBangkok, izinga lomoya eliphansi nalo seliba yindaba ekhathazayo ngenxa yamazinga okushisa aphezulu. Izithako okufanele uzibukele lapha zihlanganisa i-antioxidant-rich rich inclusions, engasiza umzimba ukuba ubhekane nesimo.”
Ngo-2023, abathengi bathanda kakhulu iziphuzo ezine-carbonated (70%), amanzi asebhodleleni (67%), nekhofi eselilungele ukuphuzwa (60%) njengezinketho zabo eziphezulu ezinganabo utshwala. Ukwengeza, kukhona imakethe engase ibe khona yeziphuzo eziyingxube, njengoba u-47% wabathengi ubonise isithakazelo ekuzihloleni.
Ngokocwaningo locwaningo, u-58% wezakhamizi zaseBangkok ziyazi futhi zinentshisekelo yokuzama iziphuzo eziyingxube ezaziwa nge-‘joffee’, okuyinhlanganisela yekhofi nejusi.
I-Joffee isiphuzo sekhofi esiphuzwayo esibandayo esixutshwa noshukela womoba namajikijolo aluhlaza njengejusi. Ifakwe ebhodleleni futhi ihanjiswa kubanda.
Lokhu kunikeza amabhrendi ithuba lokudala iziphuzo eziyingxube ezintsha ezinama-flavour akhanga kakhulu abathengi.
Lapho bethenga iziphuzo, abathengi base-Thai babeka kuqala inani lezempilo lesiphuzo kune-flavour.
Njengoba izinzuzo zezempilo zikhula zibaluleka kakhulu kunokunambitheka, ukuhlangana kwe-flavour nokusebenza kuba okubalulekile ukuze iziphuzo zihehe abathengi futhi zisungule ubunikazi obuhlukile.
Abantu bakwa-Gen X e-Thailand asebekhulile babonisa ukuthambekela okugqame kakhulu ekwenzeni izinqumo ezithinta impilo uma kuqhathaniswa nezizukulwane ezincane ezifana no-Gen Z.
Isibonelo, u-43% wabathengi abaneminyaka engu-45 nangaphezulu bakhetha iziphuzo ezingezona utshwala ezinoshukela ophansi/ongekho/oncishisiwe, uma kuqhathaniswa no-33% we-Gen Z.
Ucwaningo luphethe ngokuthi imikhiqizo ingakhanga abantu be-Gen X ngokunikeza izinketho ezigxile kwezempilo ezinezimfanelo ezivumelekile nezisebenzayo.
Ngokuvamile, cishe ingxenye yeThais ikhetha iziphuzo ezinezithako ezaziwa ngezinzuzo zazo zezempilo, njenge-collagen nama-probiotics.
I-Gen Z iyimakethe ebalulekile eqondiwe
Nakuba i-Gen Z imele ingxenye enkulu yabathengi yeziphuzo ezingezona utshwala e-Thailand, ukuphuza kwazo kusele ngemuva kwamanye amaqembu eminyaka yobudala ezigabeni ezithile ezifana namanzi asemabhodleleni, ikhofi elilungele ukuphuza (i-RTD), amanzi kavithamini, neziphuzo ezishintsha ukudla (isb. amaprotheni acebile).
Ucwaningo locwaningo lweMintel lukhombisa amandla amakhulu angasetshenzisiwe emikhiqizo emakethe ye-Gen Z.
Izinkampani zeziphuzo zingabamba ithuba lokusungula izinto ngokwethula ama-flavour amnandi emikhiqizweni yazo ukuze zihehe abantu beGeneration Z. Isamba esingu-37% sabantu abangabodwana be-Thai Generation Z bazwakalisa ukuthanda iziphuzo ezingezona utshwala ezinokunambitheka okumnandi njengoshokoledi, okungaphezulu kwephesenti lesampula lilonke (30%).
Ngakho-ke, ama-Gen Zs angahlukaniswa ngokuthi 'Abathanda Imizwelo', bencike kumaphrofayili okunambitheka okunethezeka. Ukunambitheka kwesiphuzo esimnandi nokho kuhlotshaniswa kakhulu ‘nokungabi nampilo’.
Abathengi be-Gen Z bangathonywa ukuze babuke imikhiqizo ngendlela eyakhayo uma befaka izingxenye ezengeziwe ezisebenzayo eziphuzweni zabo, banikeze ukukhetha okuhlanganiswe kahle nokuheha.
